Lately review 23/100 on verified data

Lately is a social media scheduling tool: AI content tool that repurposes existing assets into social media posts and automates employee sharing of company messages.

Data checked Oct 14, 2026 against the vendors' own pages. How we verify

Latelylately.ai

Score (rank 116 of 117)
23/100
Coverage (4 of 8 criteria)
65%
From, per month
$199
Free plan
No

Paid plans start at $199 per month billed yearly on the Growth plan, and there is no free plan.

In our social media scheduling tools ranking Lately scores 23/100, rank 116 of 117, based on 4 of 8 criteria (65% of the scorecard weight backed by verified data).

Lately at a glance

Each value links the vendor page it was read from and the date we checked it.
Pricing model
Paid only source, Oct 14, 2026
Cheapest paid plan
Growth: $199/mo (billed yearly) source, Oct 14, 2026

Lately plans

1 published plan, per month, billed monthly and yearly.
  • Growth

    $199per month, billed yearly

    Billed monthly
    Not offered
    Billed yearly
    $199
    Charged per
    per workspace

    Published limits

    None stated

Prices in USD per month, before tax. Read from the vendor's pricing page on Oct 14, 2026. "Not stated" means the page does not publish it.

Full Lately pricing and plan limits

How Lately scores

The social media scheduling tools scorecard applied to Lately's verified data: 23/100, rank 116 of 117, based on 4 of 8 criteria.

Score

23/100

Rank #116 of 117

Coverage 65%

4 of 8 criteria. Ranked at 60% or more.

  1. Entry price

    0/100

    Weight 38%$199/month billed annually on Growth; no monthly-billed price published (scored against annual-billed prices) source

  2. Free plan or trial

    0/100

    Weight 23%No free plan or free trial shown on the pricing page source

  3. Pricing transparency

    87/100

    Weight 15%1 of 1 plans have a public price source

  4. Verified features

    40/100

    Weight 23%4 of 19 tracked features verified: calendar view, ai caption assistant, post and account analytics, content repurposing source 1source 2

  5. API, integrations and export

    Excluded

    Weight –No published data: left out, the other criteria are re-weighted.

  6. Platform coveragecategory criterion

    Excluded

    Weight –No published data: left out, the other criteria are re-weighted.

  7. Cost per connected accountcategory criterion

    Excluded

    Weight –No published data: left out, the other criteria are re-weighted.

  8. Free plan limitscategory criterion

    Excluded

    Weight –No published data: left out, the other criteria are re-weighted.

Lately features

4 of the 20 features we compare social media scheduling tools on, as Lately publishes them.
Calendar view
Yes source, Oct 14, 2026
AI caption assistant
Yes source, Oct 14, 2026
Post and account analytics
Yes source, Oct 14, 2026
Content repurposing
Yes source, Oct 14, 2026

19 more details we track are not published by the vendor or not verified yet (shown as – in tables). How we verify

Lately alternatives

The highest-scoring of 134 comparable tools.
Top Lately alternatives
#ToolScoreCoverageFrom, billed monthlyFrom, billed yearlyFree planPlatformsChecked
1Buffer98/10080%6 of 8 criteriaNot offered$5/account/moYes, 3 social accounts–Oct 14, 2026
2Zoho Social96/10090%7 of 8 criteriaNot offered$10/moYes, 1 workspace14Oct 14, 2026
3Posterly94/10095%7 of 8 criteriaNot offered$6/moNo12Oct 14, 2026
4Iconosquare93/100100%8 of 8 criteriaNot offered$10/moYes, 2 social accounts8Oct 14, 2026
5Publer92/10065%6 of 8 criteriaFreeFreeYes, 1 user12Oct 14, 2026

Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.

All 134 Lately alternatives, ranked

More ways to weigh up Lately

Competitors, cheaper and open-source options, computed from the same verified data as this page.

Compare Lately

Questions, answered from the data

How much does Lately cost?

Paid plans start at $199 per month billed yearly on the Growth plan, according to Lately's pricing page (checked Oct 14, 2026).

Does Lately have a free plan?

No: Lately has no free plan (checked Oct 14, 2026).

How does Lately score?

In our social media scheduling tools ranking Lately scores 23/100, rank 116 of 117, based on 4 of 8 criteria (65% of the scorecard weight backed by verified data).

What are the best Lately alternatives?

By our scorecard the top-ranked alternatives are Buffer (98/100), Zoho Social (96/100) and Posterly (94/100).

Pricing last read Oct 14, 2026. Vendors change prices; the linked page is the final word.