Categories 30 categories of tools

The 30 categories we list tools in. Each category has its own scorecard (where we have one) and its own feature list.

7 categories

Plan and publish

Scheduling, calendars and the places your audience lands: link pages, short links, newsletters and podcasts.

Social media scheduling tools
Tools that plan and publish posts to social networks on a schedule, from a queue or a calendar.
135 tools
Social media management tools
Suites that combine publishing with an inbox, listening, analytics and team workflows.
60 tools
Content calendar tools
Planning boards and calendars for content teams, with or without direct publishing.
19 tools
Link in bio tools
A single landing page of links for a social profile, with click analytics and often a storefront.
40 tools
URL shorteners
Short links with click tracking, custom domains and QR codes.
35 tools
Newsletter platforms
Platforms to write, send and grow an email newsletter, often with paid subscriptions.
35 tools
Podcast hosting platforms
Hosts that store episodes, publish the RSS feed and distribute to podcast apps.
24 tools

6 categories

Generators and assistants for copy, video, images, voice and music.

AI writing tools
Assistants that draft captions, scripts, posts and long-form copy.
81 tools
AI video generators
Tools that generate or edit video with AI: avatars, text-to-video, captions and dubbing.
157 tools
AI image generators
Generators and editors that create images from text or reference images.
91 tools
Text to speech tools
Voice generators that turn text into speech.
45 tools
AI music generators
Generators that compose songs, backing tracks and sound from text or audio prompts.
4 tools
Caption and hashtag tools
Generators and research tools for captions and hashtags.
20 tools

7 categories

Editors, clippers, recorders and the libraries of stock media and music that feed them.

Video editing tools
Editors for short and long video, from browser apps to desktop software.
105 tools
Short-form video clippers
Tools that cut long videos into short vertical clips.
40 tools
Graphic design tools
Browser and app editors for social posts, thumbnails, presentations and print, usually built on templates.
12 tools
Photo editing tools
Editors that retouch, enhance and cut out photos, in the browser, on mobile or on the desktop.
40 tools
Thumbnail makers
Tools for designing video thumbnails and cover images.
3 tools
Screen recording tools
Apps that record the screen, camera and voice for tutorials and demos.
42 tools
Stock photo and video sites
Libraries of licensed photos, footage, vectors and templates.
3 tools

4 categories

Analytics, listening, and the platforms for working with creators and their content.

Social media analytics tools
Reporting tools for social accounts, posts and competitors.
49 tools
Social listening tools
Tools that track mentions, keywords and sentiment across social networks.
19 tools
Influencer marketing platforms
Platforms to find creators, run campaigns and track results.
17 tools
UGC platforms
Tools to source, license and manage user-generated content.
22 tools

6 categories

Courses, memberships, stores, merch, affiliate programmes and the CRM to run brand deals.

Online course platforms
Platforms to build, host and sell online courses.
21 tools
Membership platforms
Tools to run paid communities and recurring memberships.
30 tools
Digital product store tools
Storefronts for selling downloads, templates and other digital goods.
16 tools
Print on demand platforms
Services that print and ship merchandise on demand.
3 tools
Affiliate networks
Networks and platforms that connect creators with affiliate programmes.
22 tools
Creator CRM tools
CRMs for creators to manage brand deals, contacts and pipelines.
10 tools