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Social media scheduling14-day free trial

Later review 73/100 on verified data

Later is a social media scheduling tool: Social media scheduler with link in bio, analytics and approvals, sold by social sets of profiles, plus influencer marketing services and software.

Visit LaterLater pricing

Data checked Oct 14, 2026 against the vendors' own pages. How we verify

Later homepage (screenshot)
Homepage captured Oct 14, 2026
Score (rank 34 of 117)
73/100
Coverage (6 of 8 criteria)
85%
From, per month
$18.75
Free plan
No
LaterFrom $18.75/moVisit

It works with 8 platforms of the 15 we track: Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, Threads and Snapchat.

Paid plans start at $18.75 per month billed yearly on the Starter plan, and there is no free plan, but a 14-day free trial.

In our social media scheduling tools ranking Later scores 73/100, rank 34 of 117, based on 6 of 8 criteria (85% of the scorecard weight backed by verified data).

Later at a glance

Each value links the vendor page it was read from and the date we checked it.
Pricing model
Paid only source, Oct 14, 2026
Cheapest paid plan
Starter: $18.75/mo (billed yearly) source, Oct 14, 2026
Free trial
14 days source, Oct 14, 2026
Platforms
Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, Threads, Snapchat source, Oct 14, 2026

Later plans

3 published plans, per month, billed monthly and yearly.

  • Starter

    $18.75per month, billed yearly

    Billed monthly
    Not offered
    Billed yearly
    $18.75
    Charged per
    per workspace

    Published limits

    • 8 social accounts
    • 1 user
    • 5 credits per month

  • Growth

    $37.50per month, billed yearly

    Billed monthly
    Not offered
    Billed yearly
    $37.50
    Charged per
    per workspace

    Published limits

    • 16 social accounts
    • 2 users
    • 50 credits per month

  • Scale

    $82.50per month, billed yearly

    Billed monthly
    Not offered
    Billed yearly
    $82.50
    Charged per
    per workspace

    Published limits

    • 48 social accounts
    • 4 users
    • 100 credits per month

Prices in USD per month, before tax. Read from the vendor's pricing page on Oct 14, 2026. "Not stated" means the page does not publish it.

Full Later pricing and plan limits

How Later scores

The social media scheduling tools scorecard applied to Later's verified data: 73/100, rank 34 of 117, based on 6 of 8 criteria.

Score

73/100

Rank #34 of 117

Coverage 85%

6 of 8 criteria. Ranked at 60% or more.

Full ranking of social media scheduling toolsHow we score

  1. Entry price

    61/100

    Weight 29%$18.75/month billed annually on Starter; no monthly-billed price published (scored against annual-billed prices) source

  2. Free plan or trial

    60/100

    Weight 18%Free trial (14 days), no free plan source

  3. Pricing transparency

    100/100

    Weight 12%3 of 3 plans have a public price source

  4. Verified features

    90/100

    Weight 18%9 of 19 tracked features verified: calendar view, first-comment scheduling, ai caption assistant, post and account analytics, best-time-to-post suggestions, approval workflows, user roles and permissions, unified social inbox, ugc collection source

  5. API, integrations and export

    Excluded

    Weight –No published data: left out, the other criteria are re-weighted.

  6. Platform coveragecategory criterion

    80/100

    Weight 12%8 of 15 tracked platforms supported source

  7. Cost per connected accountcategory criterion

    62/100

    Weight 12%$6.25 per connected account per month on Starter (3 accounts, 1 user, billed annually) source

  8. Free plan limitscategory criterion

    Excluded

    Weight –No published data: left out, the other criteria are re-weighted.

Later features

10 of the 20 features we compare social media scheduling tools on, as Later publishes them.
Platforms supported
Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, Threads, Snapchat source, Oct 14, 2026
Calendar view
Yes source, Oct 14, 2026
First-comment scheduling
Yes source, Oct 14, 2026
AI caption assistant
Yes source, Oct 14, 2026
Post and account analytics
Yes source, Oct 14, 2026
Best-time-to-post suggestions
Yes source, Oct 14, 2026
Approval workflows
Yes source, Oct 14, 2026
User roles and permissions
Yes source, Oct 14, 2026
Unified social inbox
Yes source, Oct 14, 2026
UGC collection
Yes source, Oct 14, 2026

13 more details we track are not published by the vendor or not verified yet (shown as – in tables). How we verify

Later alternatives

The highest-scoring of 134 comparable tools.
Top Later alternatives
#ToolScoreCoverageFrom, billed monthlyFrom, billed yearlyFree planPlatformsChecked
1Buffer98/10080%6 of 8 criteriaNot offered$5/account/moYes, 3 social accounts–Oct 14, 2026
2Zoho Social96/10090%7 of 8 criteriaNot offered$10/moYes, 1 workspace14Oct 14, 2026
3Posterly94/10095%7 of 8 criteriaNot offered$6/moNo12Oct 14, 2026
4Iconosquare93/100100%8 of 8 criteriaNot offered$10/moYes, 2 social accounts8Oct 14, 2026
5Publer92/10065%6 of 8 criteriaFreeFreeYes, 1 user12Oct 14, 2026

Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.

All 134 Later alternatives, ranked

More ways to weigh up Later

Competitors, cheaper and open-source options, computed from the same verified data as this page.

Compare Later

Questions, answered from the data

How much does Later cost?

Paid plans start at $18.75 per month billed yearly on the Starter plan, according to Later's pricing page (checked Oct 14, 2026).

Does Later have a free plan?

No: Later has no free plan, but a 14-day free trial (checked Oct 14, 2026).

Which social platforms does Later support?

Later supports 8 platforms: Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, Threads and Snapchat.

How does Later score?

In our social media scheduling tools ranking Later scores 73/100, rank 34 of 117, based on 6 of 8 criteria (85% of the scorecard weight backed by verified data).

What are the best Later alternatives?

By our scorecard the top-ranked alternatives are Buffer (98/100), Zoho Social (96/100) and Posterly (94/100).

Later

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Pricing last read Oct 14, 2026. Vendors change prices; the linked page is the final word.