
MarketMuse review
MarketMuse is a content calendar tool: Content strategy software that analyzes a site's content inventory and topics to show what to write, with content briefs and optimization tools.
Data checked Oct 14, 2026 against the vendors' own pages. How we verify

- Score
- Not ranked
- Coverage (4 of 7 criteria)
- 50%
- Free plan
- Yes
There is a free plan with 1 user.
MarketMuse is not ranked among content calendar tools yet: only 50% of the scorecard weight (4 of 7 criteria) has verified data, under the 60% we require.
MarketMuse at a glance
- Pricing model
- Free source, Oct 14, 2026
- Free plan
- Yes source, Oct 14, 2026
- Free trial
- No source, Oct 14, 2026
- Data export
- saved writing, applications and documents (saved writing only on the Free plan) source, Oct 14, 2026
MarketMuse plans
Free
Free
- Billed monthly
- Free
- Billed yearly
- Free
- Charged per
- Not stated
Published limits
- 1 user
Optimize
Contact sales
- Billed monthly
- Contact sales
- Billed yearly
- Contact sales
- Charged per
- Not stated
Published limits
- 1 user
Research
Contact sales
- Billed monthly
- Contact sales
- Billed yearly
- Contact sales
- Charged per
- Not stated
Published limits
- 3 users
Strategy
Contact sales
- Billed monthly
- Contact sales
- Billed yearly
- Contact sales
- Charged per
- Not stated
Published limits
- 5 users
Prices in USD per month, before tax. Read from the vendor's pricing page on Oct 14, 2026. "Not stated" means the page does not publish it.
Full MarketMuse pricing and plan limitsHow MarketMuse scores
Score
Not ranked
Partial score 85/100
Coverage 50%
4 of 7 criteria. Ranked at 60% or more.
Not ranked: insufficient verified data: 4 of 7 criteria, 50% of the weight (needs 60%)
Entry price
Excluded
Weight –No published data: left out, the other criteria are re-weighted.
Free plan or trial
100/100
Weight 30%Free plan (Free) source
Pricing transparency
27/100
Weight 20%1 of 4 plans have a public price (3 "contact sales") source
Verified features
100/100
Weight 30%2 of 4 tracked features verified: team access, ai assistant source 1source 2
API, integrations and export
100/100
Weight 20%documented data export source
Cost per user (team of 3)category criterion
Excluded
Weight –No published data: left out, the other criteria are re-weighted.
Platform coveragecategory criterion
Excluded
Weight –No published data: left out, the other criteria are re-weighted.
MarketMuse features
- Team access
- Yes source, Oct 14, 2026
- AI assistant
- Yes source, Oct 14, 2026
5 more details we track are not published by the vendor or not verified yet (shown as – in tables). How we verify
MarketMuse alternatives
| # | Tool | Score | Coverage | From, billed monthly | From, billed yearly | Free plan | Platforms | Checked |
|---|---|---|---|---|---|---|---|---|
| 1 | 99/100 | 65%4 of 7 criteria | $9.99/mo | Not offered | Yes | 5 | Oct 14, 2026 | |
| 2 | 98/100 | 75%5 of 7 criteria | Free | Free | Yes | – | Oct 14, 2026 | |
| 3 | 92/100 | 90%6 of 7 criteria | Not offered | $14/mo | Yes | 8 | Oct 14, 2026 | |
| 4 | 81/100 | 100%7 of 7 criteria | $33/mo | Not offered | Yes | 9 | Oct 14, 2026 | |
| 5 | 79/100 | 65%4 of 7 criteria | $5/mo | Not offered | No | – | Oct 14, 2026 |
Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.
All 18 MarketMuse alternatives, rankedMore ways to weigh up MarketMuse
Questions, answered from the data
Does MarketMuse have a free plan?
Yes: MarketMuse has a free plan with 1 user (checked Oct 14, 2026).
How does MarketMuse score?
MarketMuse is not ranked among content calendar tools yet: only 50% of the scorecard weight (4 of 7 criteria) has verified data, under the 60% we require.
What are the best MarketMuse alternatives?
By our scorecard the top-ranked alternatives are Wecrely (99/100), Airtable (98/100) and Planoly (92/100).
More on MarketMuse
Rankings it appears in
Categories
Built for
Pricing last read Oct 14, 2026. Vendors change prices; the linked page is the final word.