Pricing

Sprout Social pricing 5 plans, checked Oct 14, 2026

Data checked Oct 14, 2026 against the vendors' own pages. How we verify

Sprout Social publishes 5 plans: Essentials, Standard, Professional, Advanced and Enterprise.

The cheapest paid plan is $99 per user per month billed monthly ($79 billed yearly) on the Essentials plan.

There is no free plan, but a 30-day free trial.

Paying yearly lowers the monthly price by up to 20% (Essentials 20%).

Sprout Social plans and limits

Sprout Social plans, prices and limits
PlanBilled monthlyBilled yearlyCharged perPublished limitsIncludes (vendor's words)
Essentials$99$79per user
  • 5 social accounts
  • Connect up to 5 social profiles
  • Increase your visibility with optimal send times
  • Track performance with profile and post-level reporting
Standard$199Not statedper user
  • 5 social accounts
  • 5 social profiles
  • Consolidated inbox and collaboration tools
  • Keyword and location monitoring
  • Trellis AI agent
  • Review management
Professional$299Not statedper user
  • Unlimited social accounts
  • Unlimited social profiles
  • Message tagging
  • Extensive competitor, tag and paid insights
  • Enhance Post by AI Assist
Advanced$399Not statedper user
  • Unlimited social accounts
  • Enhance Reply by AI Assist
  • Sentiment in the Smart Inbox and Reviews
  • The Sprout API and Helpdesk integrations
  • Message Spike Alerts
EnterpriseContact salesContact salesNot statedNone stated
  • White-glove onboarding and implementation
  • Dedicated service for hassle-free SSO setup
  • Priority customer support

Prices in USD per month, before tax. Read from the vendor's pricing page on Oct 14, 2026. "Not stated" means the page does not publish it.

What it costs in practice

The cost criteria of our scorecard, worked out from the plans above.
Sprout Social cost criteria
CriterionWeightScoreBasis
Entry price25%43$99/month per seat billed monthly on Essentials; $79/month billed annually on Essentials (scored on the monthly price) source
Free plan or trial15%60Free trial (30 days), no free plan source
Cost per connected accountcategory criterion15%14$39.60 per connected account per month on Essentials (5 accounts, 2 users, billed monthly) source
Total100% covered7 of 7 criteria54/100Rank #43 in this category, based on 7 of 7 criteria

Sprout Social pricing vs alternatives

Entry prices of the highest-scoring comparable tools.
Sprout Social alternatives by price
#ToolScoreCoverageFrom, billed monthlyFrom, billed yearlyFree planChecked
1Buffer96/10075%5 of 7 criteriaNot offered$5/account/moYes, 3 social accountsOct 14, 2026
2Pallyy93/10085%6 of 7 criteria$25/moNot offeredYes, 1 workspaceOct 14, 2026
3PostEverywhere93/100100%7 of 7 criteria$9/moNot offeredNoOct 14, 2026
4Posterly93/100100%7 of 7 criteriaNot offered$6/moNoOct 14, 2026
5Publer91/10060%5 of 7 criteriaFreeFreeYes, 1 userOct 14, 2026
6Metricool91/10085%6 of 7 criteria$25/mo$20/moYes, 1 workspaceOct 14, 2026
7TrackMediaOur product90/10085%6 of 7 criteriaNot offered$8.25/moYes, 15 scheduled posts per monthOct 15, 2026
8Zoho Social89/10090%6 of 7 criteriaNot offered$10/moYes, 1 workspaceOct 14, 2026

Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.

All Sprout Social alternatives

Questions, answered from the data

How much does Sprout Social cost per month?

The cheapest paid plan costs $99 per user per month billed monthly ($79 billed yearly) on the Essentials plan (pricing page checked Oct 14, 2026).

Is Sprout Social free?

Sprout Social has no free plan, but a 30-day free trial (pricing page checked Oct 14, 2026).

Is Sprout Social cheaper billed yearly?

Yes: Essentials is $79 a month billed yearly instead of $99 (20% less).

Is Sprout Social priced per user or per account?

Paid plans are charged per user.

Does Sprout Social have custom or enterprise pricing?

Yes: Enterprise is quoted by sales; no price is published.