Influencer marketing · 2026
Best influencer marketing platforms for YouTube 5 tools ranked by verified data
Data checked Oct 14, 2026 against the vendors' own pages. How we verify
We scored 7 influencer marketing platforms for YouTube with the same 7-criterion scorecard; 5 have enough verified data to be ranked.
Only tools with verified YouTube support are included.
Komi ranks first with 86/100, followed by Later (66) and Modash (50).
The lowest starting price among ranked tools (the least you can pay for a paid plan, for one user or account) is Later's: $18.75 per month billed yearly on the Starter plan.
The ranking
| # | Tool | Score | Coverage | From, billed monthly | From, billed yearly | Free plan | Platforms | Checked |
|---|---|---|---|---|---|---|---|---|
| 1 |  Komi | 86/100 | 75%5 of 7 criteria | Free | Free | Yes, unlimited subscribers | 1 | Oct 14, 2026 |
| 2 |  Later | 66/100 | 90%6 of 7 criteria | Not offered | $18.75/mo | No | 8 | Oct 14, 2026 |
| 3 |  Modash | 50/100 | 75%5 of 7 criteria | Not offered | $1,225/mo | No | 3 | Oct 14, 2026 |
| 4 |  BuzzSumo | 49/100 | 90%6 of 7 criteria | Not offered | $199/mo | No | 5 | Oct 14, 2026 |
| 5 |  Insense | 31/100 | 80%5 of 7 criteria | $500/mo | $400/mo | No | 2 | Oct 14, 2026 |
| – |  Kolsquare | Not ranked | 50%4 of 7 criteria | Contact sales | Contact sales | No | 5 | Oct 14, 2026 |
| – |  Influencity | Not ranked | 25%2 of 7 criteria | – | – | – | 3 | Oct 14, 2026 |
Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.
– = not published by the vendor, or not verified yet.
Why each one ranks where it does
- 1. Komi 86/100
Platform where creators build a mini-site for links and digital products and access brand deals, and brands and agencies run influencer campaigns.
- Entry price (100/100): Free: the pricing page lists no paid plan
- Free plan or trial (100/100): Free plan (Starter)
Homepage captured Oct 14, 2026 - 2. Later 66/100
Social media scheduler with link in bio, analytics and approvals, sold by social sets of profiles, plus influencer marketing services and software.
- Verified features (100/100): 2 of 4 tracked features verified: analytics, team access
- Pricing transparency (100/100): 3 of 3 plans have a public price
From $18.75 per month billed yearly on the Starter plan.
- 3. Modash 50/100
Influencer marketing platform for brands to discover creators, manage relationships, track campaign content and pay creators.
- Verified features (100/100): 2 of 4 tracked features verified: analytics, team access
- API, integrations and export (100/100): public API, documented data export
From $1,225 per month billed yearly on the Enterprise plan.
- 4. BuzzSumo 49/100
Content research and media monitoring tool that indexes articles and social posts, sends alerts on mentions, and includes a journalist database for outreach.
- Verified features (100/100): 2 of 4 tracked features verified: analytics, team access
- Pricing transparency (100/100): 4 of 4 plans have a public price
From $199 per month billed yearly on the Content Creation plan.
- 5. Insense 31/100
Marketplace and campaign tool for brands to hire UGC creators and influencers, handle contracts and payments, and run creator ads.
- Verified features (100/100): 3 of 4 tracked features verified: team access, templates, ai assistant
- Pricing transparency (100/100): 3 of 3 plans have a public price
From $500 per month billed monthly ($400 billed yearly) on the Brand plan.
How we picked
Every one of these influencer marketing platforms is scored by the same 7 criteria (scorecard v1). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to influencer marketing platforms. Nobody gets custom weights, including our own products.
| Criterion | Weight | Type | What we measure |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other influencer marketing platforms on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $7.99/month or less = 100, $66 or more = 0. Only billed annually: $5/month or less = 100, $59 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 4 features we track for this category the vendor's own pages verifiably show (analytics, team access, templates, ai assistant). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 2 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored. |
| Cost per user (team of 3) | 15% | Category | Monthly price per user for a team of 3, on the cheapest paid plan that is priced per seat or states room for at least 3 users.Log scale: $5 per user or less = 100, $88 or more = 0. Plans that do not state a user limit are not used. No such plan = not scored. |
| Platform coverage | 10% | Category | How many of the 15 social platforms we track the vendor says the tool supports.Linear: platforms / 10 x 100, capped at 100. No verified platform list = not scored. |
Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.
Questions, answered from the data
What is the best influencer marketing platform for YouTube?
Komi, with 86/100 on our scorecard; Later is second with 66/100.
What is the cheapest influencer marketing platform for YouTube?
By entry price among ranked tools, Later: $18.75 per month billed yearly on the Starter plan.
Which of these have a free plan?
1 of the 7 tools has a free plan; the highest-ranked is Komi.
How did you rank these influencer marketing platforms?
Each tool gets 0 to 100 per criterion from its published pricing, limits and features; the total is the weighted average over the criteria with verified data. Tools with under 60% of the weight covered are not ranked.