Pricing

The Cheapest Social Media Schedulers, by Cost per Connected Account

The cheapest social media schedulers compared by cost per connected account, free-plan limits and yearly versus monthly billing, with price check dates.

By Updated Data checked through 4 min read

The cheapest social media scheduler depends on how many accounts you connect and whether you pay yearly: Posterly has the highest real-cost score ($1.86 per connected account per month on Starter (3 accounts, 1 user, billed annually)), and Social Post Flow is listed at $1.36 per connected account per month on Starter (3 accounts, 1 user, billed annually). If you want to pay nothing, Buffer has the highest free-plan score: Free plan: 3 connected accounts.

Why the lowest sticker price can mislead

Schedulers bill in three different ways: per connected account, per plan with a cap on accounts, or per workspace. A tool that charges a few dollars per account looks cheaper than one that charges a flat monthly fee until you connect a handful of accounts. A tool that bills only yearly looks cheaper per month than it is if you need to leave after two months.

The reliable way to compare is to price every tool for the same team and to say what billing period the price comes with. That is what the real-cost criterion does, and the rest of this guide uses it. Two sibling guides cover the surrounding questions: the scheduling category for the whole market, and free social media schedulers for plans that cost nothing.

How we picked

Every scheduler is scored on the same criteria: entry price, free access, price transparency, feature breadth, openness, platform coverage, the cost per connected account for a fixed reference team and what the free plan allows. This post leans on the last three. The methodology explains the formulas and what happens when a price is missing.

Every one of the 135 social media scheduling tools we looked at is scored by the same 8 criteria (scorecard version 2), each from the vendor's own pricing page, docs or changelog. 117 had enough verified data to be ranked. A criterion without verified data is left out and the remaining weights are re-normalised; under 60% of the weight covered means the tool is not ranked.

Scorecard criteria, weights and what each measures
CriterionWeightTypeWhat we measure and how
Entry price25%CorePrice per month of the cheapest paid plan, against the prices of other social media scheduling tools on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Formula: Log scale. Billed monthly: $9/month or less = 100, $49 or more = 0. Only billed annually: $9/month or less = 100, $58 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored.
Free plan or trial15%CoreWhether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Formula: Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored.
Pricing transparency10%CoreHow much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.Formula: 80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored.
Verified features15%CoreHow many of the 19 features we track for this category the vendor's own pages verifiably show (posting queue, bulk scheduling (csv or multi-post), calendar view, first-comment scheduling, direct auto-publishing, recurring posts, media library, ai caption assistant, post and account analytics, report exports (pdf/csv), best-time-to-post suggestions, approval workflows, user roles and permissions, separate client workspaces, unified social inbox, white-label reports, link tracking (utm / short links), content repurposing, ugc collection). This counts verified features only: a tool that documents less scores lower here, and only here.Formula: Linear: verified features / 10 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored.
API, integrations and export10%CoreWhether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Formula: Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored.
Platform coverage10%CategoryHow many of the 15 social platforms we track the vendor says the tool supports.Formula: Linear: platforms / 10 x 100, capped at 100. No verified platform list = not scored.
Cost per connected account10%CategoryMonthly price per connected account on the cheapest paid plan that allows at least 3 social accounts.Formula: Log scale: $2 per account or less = 100, $40 or more = 0. Plans that do not state an account limit are not used.
Free plan limits5%CategoryWhat the free plan allows: connected accounts (full marks at 3), scheduled posts per month (full marks at 100).Formula: Each stated limit linear up to its full mark (unlimited = 100), averaged. Tools without a free plan, or whose free plan states none of these limits, are not scored here.

The prices side by side

The table is ordered by overall score, not by price, because the score also counts features and platforms. Read the price columns for what each vendor charges, and the unit in each cell: a per-account price and a flat plan price are not the same thing. The sections below give the cost basis for each tool.

social media scheduling tools, ranked by score
#ToolScoreCoverageFrom, billed monthlyFrom, billed yearlyFree planChecked
1Buffer98/10080%6 of 8 criteriaNot offered$5/account/moYes, 3 social accountsOct 14, 2026
2Zoho Social96/10090%7 of 8 criteriaNot offered$10/moYes, 1 workspaceOct 14, 2026
3Posterly94/10095%7 of 8 criteriaNot offered$6/moNoOct 14, 2026
4Iconosquare93/100100%8 of 8 criteriaNot offered$10/moYes, 2 social accountsOct 14, 2026
5Publer92/10065%6 of 8 criteriaFreeFreeYes, 1 userOct 14, 2026
6TrackMediaOur product90/100100%8 of 8 criteriaNot offered$8.25/moYes, 15 scheduled posts per monthOct 15, 2026
7PostEverywhere90/10095%7 of 8 criteria$9/moNot offeredNoOct 14, 2026
8Antwork89/10080%6 of 8 criteria$5/account/moNot offeredYes, 2 social accountsOct 14, 2026
–Contents PilotNot ranked50%4 of 8 criteriaNot offeredNot offeredYes, 1 workspaceOct 14, 2026
–FeedkraftNot ranked50%4 of 8 criteria––Yes, 1 workspaceOct 14, 2026
–MixpostNot ranked50%4 of 8 criteriaNot offeredNot offeredYesOct 14, 2026
–PosteziNot ranked50%4 of 8 criteriaNot offeredNot offeredNoOct 14, 2026
–PostSchedulerNot ranked50%4 of 8 criteria––NoOct 14, 2026
–AgentReacherNot ranked35%3 of 8 criteria–––Oct 14, 2026
–SchedulalaNot ranked35%3 of 8 criteria–––Oct 14, 2026
–ShowsFarmNot ranked35%3 of 8 criteria––YesOct 14, 2026
–FlexAINot ranked25%2 of 8 criteria–––Oct 14, 2026
–FlickNot ranked25%2 of 8 criteria–––Oct 14, 2026
–GraficsNot ranked25%2 of 8 criteria––YesOct 14, 2026
–GrowthXNot ranked25%2 of 8 criteria–––Oct 14, 2026
–KeryoNot ranked25%2 of 8 criteria–––Oct 14, 2026
–KleosNot ranked25%2 of 8 criteria–––Oct 14, 2026
–Moonya AINot ranked25%2 of 8 criteria–––Oct 14, 2026
–OnepostNot ranked25%2 of 8 criteria–––Oct 14, 2026
–ReachMoreNot ranked25%2 of 8 criteria–––Oct 14, 2026
–Vista SocialNot ranked25%2 of 8 criteria–––Oct 14, 2026

Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.

Score is 0 to 100 on the category scorecard; coverage is the share of scorecard weight with verified data. Prices are list prices in US dollars from each vendor's pricing page; the Checked column is the newest date any fact of that tool was verified. 18 listed without a score because under 60% of the weight has verified data. How the score works: methodology.

To browse the whole category, see best social media scheduling tools or the free plan list.

Plan by plan

Social Post Flow

Social Post Flow

Rank 14 with a score of 83/100 (based on 7 of 8 criteria, 95% of the scorecard weight verified). Pricing checked Oct 14, 2026.

Scores highest on

  • Entry price (100/100): $4.08/month billed annually on Starter; no monthly-billed price published (scored against annual-billed prices)
  • Pricing transparency (100/100): 3 of 3 plans have a public price

Scores lowest on

  • Verified features (30/100): 3 of 19 tracked features verified: bulk scheduling (csv or multi-post), direct auto-publishing, recurring posts
  • Free plan or trial (60/100): Free trial (7 days), no free plan
  • Free plan limits: no published data, left out of the total
Full score breakdown with sources
How Social Post Flow's score is calculated
CriterionWeightScoreBasis
Entry price26%100$4.08/month billed annually on Starter; no monthly-billed price published (scored against annual-billed prices) source
Free plan or trial16%60Free trial (7 days), no free plan source
Pricing transparency11%1003 of 3 plans have a public price source
Verified features16%303 of 19 tracked features verified: bulk scheduling (csv or multi-post), direct auto-publishing, recurring posts source
API, integrations and export11%100public API source
Platform coveragecategory criterion11%10011 of 15 tracked platforms supported source
Cost per connected accountcategory criterion11%100$1.36 per connected account per month on Starter (3 accounts, 1 user, billed annually) source
Free plan limitscategory criterion–ExcludedNo published data: left out, the other criteria are re-weighted.
Total95% covered7 of 8 criteria83/100Rank #14 in this category, based on 7 of 8 criteria

Social Post Flow lists a yearly price below Posterly's $67 per year: its Starter plan is $49 per year for 5 social accounts, and the scorecard above shows the resulting cost per connected account. It is a yearly commitment, and there is no free plan, only a trial, so you pay up front to find out whether it suits you.

Check the platform list before you buy. It names Instagram, Facebook, TikTok, X (Twitter), LinkedIn, Pinterest, Threads, Bluesky, Google Business Profile, Telegram, Mastodon, so confirm that every network you post to is there.

The Social Post Flow profile has the Pro plan.

Posterly

Posterly

Rank 3 with a score of 94/100 (based on 7 of 8 criteria, 95% of the scorecard weight verified). Pricing checked Oct 14, 2026.

Scores highest on

  • Entry price (100/100): $6/month billed annually on Starter; no monthly-billed price published (scored against annual-billed prices)
  • Verified features (100/100): 10 of 19 tracked features verified: bulk scheduling (csv or multi-post), calendar view, media library, ai caption assistant, post and account analytics, report exports (pdf/csv), approval workflows, user roles and permissions, separate client workspaces, unified social inbox

Scores lowest on

  • Free plan or trial (60/100): Free trial (7 days), no free plan
  • Cost per connected account (100/100): $1.86 per connected account per month on Starter (3 accounts, 1 user, billed annually)
  • Free plan limits: no published data, left out of the total
Full score breakdown with sources
How Posterly's score is calculated
CriterionWeightScoreBasis
Entry price26%100$6/month billed annually on Starter; no monthly-billed price published (scored against annual-billed prices) source
Free plan or trial16%60Free trial (7 days), no free plan source
Pricing transparency11%1004 of 4 plans have a public price source
Verified features16%10010 of 19 tracked features verified: bulk scheduling (csv or multi-post), calendar view, media library, ai caption assistant, post and account analytics, report exports (pdf/csv), approval workflows, user roles and permissions, separate client workspaces, unified social inbox source 1source 2
API, integrations and export11%100public API, documented data export source 1source 2
Platform coveragecategory criterion11%10012 of 15 tracked platforms supported source
Cost per connected accountcategory criterion11%100$1.86 per connected account per month on Starter (3 accounts, 1 user, billed annually) source
Free plan limitscategory criterion–ExcludedNo published data: left out, the other criteria are re-weighted.
Total95% covered7 of 8 criteria94/100Rank #3 in this category, based on 7 of 8 criteria

Posterly is priced for growth, and the scorecard above shows its cost per connected account. Its Starter plan is $67 per year ($6 per month, billed annually) for 5 social accounts, and the price steps up in small increments: $144 per year for 12 accounts and $240 per year for 30.

That ladder suits someone who expects to add accounts over time. It does not suit anyone who wants a free plan or a month-to-month price, since the pricing page is read as yearly.

See the Posterly profile for the Agency plan.

Buffer

Buffer

Rank 1 with a score of 98/100 (based on 6 of 8 criteria, 80% of the scorecard weight verified). Pricing checked Oct 14, 2026.

Scores highest on

  • Entry price (100/100): $5/month per account billed annually on Essentials; no monthly-billed price published (scored against annual-billed prices)
  • Free plan or trial (100/100): Free plan (Free)

Scores lowest on

  • Verified features (90/100): 9 of 19 tracked features verified: posting queue, calendar view, first-comment scheduling, ai caption assistant, post and account analytics, approval workflows, user roles and permissions, unified social inbox, content repurposing
  • Free plan limits (100/100): Free plan: 3 connected accounts
  • Platform coverage: no published data, left out of the total
  • Cost per connected account: no published data, left out of the total
Full score breakdown with sources
How Buffer's score is calculated
CriterionWeightScoreBasis
Entry price31%100$5/month per account billed annually on Essentials; no monthly-billed price published (scored against annual-billed prices) source
Free plan or trial19%100Free plan (Free) source
Pricing transparency13%1003 of 3 plans have a public price source
Verified features19%909 of 19 tracked features verified: posting queue, calendar view, first-comment scheduling, ai caption assistant, post and account analytics, approval workflows, user roles and permissions, unified social inbox, content repurposing source 1source 2
API, integrations and export13%100public API source
Platform coveragecategory criterion–ExcludedNo published data: left out, the other criteria are re-weighted.
Cost per connected accountcategory criterion–ExcludedNo published data: left out, the other criteria are re-weighted.
Free plan limitscategory criterion6%100Free plan: 3 connected accounts source
Total80% covered6 of 8 criteria98/100Rank #1 in this category, based on 6 of 8 criteria

Buffer is the free-plan benchmark: 3 social accounts, 1 user. Paid plans are priced per connected account, with Essentials at $5 per connected account per month and Team at $10 per connected account per month, so cost scales with every account you add. For a few accounts that is simple, and the free plan covers 3 of them. For a long account list the per-account unit adds up faster than a capped flat plan.

Read the Buffer profile or the Buffer pricing page.

Zoho Social

Zoho Social

Rank 8 with a score of 89/100 (based on 6 of 7 criteria, 90% of the scorecard weight verified). Pricing checked Oct 14, 2026.

Scores highest on

  • Free plan or trial (100/100): Free plan (Free)
  • Verified features (100/100): 14 of 21 tracked features verified: bulk scheduling (csv or multi-post), calendar view, first-comment scheduling, direct auto-publishing, recurring posts, media library, post and account analytics, best-time-to-post suggestions, approval workflows, user roles and permissions, separate client workspaces, unified social inbox, link tracking (utm / short links), social listening

Scores lowest on

  • Cost per connected account (67/100): $8 per connected account per month on Premium (5 accounts, 2 users, billed annually)
  • Entry price (80/100): $10/month billed annually on Standard; no monthly-billed price published (scored against annual-billed prices)
  • API, integrations and export: no published data, left out of the total
Full score breakdown with sources
How Zoho Social's score is calculated
CriterionWeightScoreBasis
Entry price28%80$10/month billed annually on Standard; no monthly-billed price published (scored against annual-billed prices) source
Free plan or trial17%100Free plan (Free) source
Pricing transparency11%1004 of 4 plans have a public price source
Verified features17%10014 of 21 tracked features verified: bulk scheduling (csv or multi-post), calendar view, first-comment scheduling, direct auto-publishing, recurring posts, media library, post and account analytics, best-time-to-post suggestions, approval workflows, user roles and permissions, separate client workspaces, unified social inbox, link tracking (utm / short links), social listening source 1source 2
API, integrations and export–ExcludedNo published data: left out, the other criteria are re-weighted.
Platform coveragecategory criterion11%10014 of 15 tracked platforms supported source
Cost per connected accountcategory criterion17%67$8 per connected account per month on Premium (5 accounts, 2 users, billed annually) source
Total90% covered6 of 7 criteria89/100Rank #8 in this category, based on 6 of 7 criteria

Zoho Social has a larger free plan than Buffer on accounts: 1 workspace, 6 social accounts, 1 user, against 3 social accounts, 1 user. The first paid plan, Standard, is $10 per month for 14 social accounts, a flat price, which is the opposite of per-account billing. That is a good fit when you have many accounts and one person, and a poor one when several people need access: the plan lists 1 user, and more users cost more.

  • Free plan: Yes; trial: 15-day free trial.
  • Next plans: $30 per month (Professional) and $40 per month (Premium, 3 users).
  • Platforms: Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube, Pinterest, Threads, Bluesky, Google Business Profile, Snapchat, Telegram, Mastodon, WhatsApp.

See the Zoho Social profile.

TrackMedia

TrackMedia

Rank 6 with a score of 90/100 (based on 8 of 8 criteria, 100% of the scorecard weight verified). Pricing checked Oct 15, 2026.

Scores highest on

  • Entry price (100/100): $8.25/month billed annually on Creator; no monthly-billed price published (scored against annual-billed prices)
  • Free plan or trial (100/100): Free plan (Free)

Scores lowest on

  • Free plan limits (15/100): Free plan: 15 scheduled posts per month
  • Verified features (70/100): 7 of 19 tracked features verified: posting queue, calendar view, first-comment scheduling, direct auto-publishing, post and account analytics, separate client workspaces, link tracking (utm / short links)
Full score breakdown with sources
How TrackMedia's score is calculated
CriterionWeightScoreBasis
Entry price25%100$8.25/month billed annually on Creator; no monthly-billed price published (scored against annual-billed prices) source
Free plan or trial15%100Free plan (Free) source
Pricing transparency10%1003 of 3 plans have a public price source
Verified features15%707 of 19 tracked features verified: posting queue, calendar view, first-comment scheduling, direct auto-publishing, post and account analytics, separate client workspaces, link tracking (utm / short links) source 1source 2
API, integrations and export10%100public API source
Platform coveragecategory criterion10%10013 of 15 tracked platforms supported source
Cost per connected accountcategory criterion10%89$2.75 per connected account per month on Creator (3 accounts, 1 user, billed annually) source
Free plan limitscategory criterion5%15Free plan: 15 scheduled posts per month source
Total100% covered8 of 8 criteria90/100Rank #6 in this category, based on 8 of 8 criteria

TrackMedia is made by the team behind this site and is scored by the same scorecard as every other tool. Its free plan lists 15 scheduled posts per month, 1 user, 1 workspace, 1 storage gb, and the Creator plan is $8.25 per month for 30 social accounts and unlimited scheduled posts per month.

  • Free plan: Yes; trial: No free trial.
  • Agency plan: $66.58 per month for 200 social accounts.
  • Platforms: Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube, Pinterest, Threads, Bluesky, Google Business Profile, Reddit, Telegram, Mastodon.

The TrackMedia profile lists the Agency plan.

Donivo

Donivo

Rank 28 with a score of 76/100 (based on 7 of 8 criteria, 90% of the scorecard weight verified). Pricing checked Oct 14, 2026.

Scores highest on

  • Entry price (100/100): $7/month billed monthly on Starter (scored on the monthly price)
  • Free plan or trial (100/100): Free plan (Free)

Scores lowest on

  • Cost per connected account (24/100): $19.67 per connected account per month on Agency (3 accounts, 1 user, billed monthly)
  • Verified features (30/100): 3 of 19 tracked features verified: direct auto-publishing, user roles and permissions, separate client workspaces
  • API, integrations and export: no published data, left out of the total
Full score breakdown with sources
How Donivo's score is calculated
CriterionWeightScoreBasis
Entry price28%100$7/month billed monthly on Starter (scored on the monthly price) source
Free plan or trial17%100Free plan (Free) source
Pricing transparency11%1004 of 4 plans have a public price source
Verified features17%303 of 19 tracked features verified: direct auto-publishing, user roles and permissions, separate client workspaces source 1source 2
API, integrations and export–ExcludedNo published data: left out, the other criteria are re-weighted.
Platform coveragecategory criterion11%808 of 15 tracked platforms supported source
Cost per connected accountcategory criterion11%24$19.67 per connected account per month on Agency (3 accounts, 1 user, billed monthly) source
Free plan limitscategory criterion6%65Free plan: 3 connected accounts, 30 scheduled posts per month source
Total90% covered7 of 8 criteria76/100Rank #28 in this category, based on 7 of 8 criteria

Donivo lists a free plan with 3 social accounts, 30 scheduled posts per month, and a low paid step: Starter is $7 per month with 300 scheduled posts per month. It caps workspaces (2 on Starter) rather than accounts, which suits a freelancer with a couple of clients and a short platform list.

  • Free plan: Yes; trial: 7-day free trial.
  • Platforms: Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube, Threads, Bluesky.
  • Next plan: $14 per month with 1000 scheduled posts per month.

See the Donivo profile for the agency plan.

Who should not pick it

A low price is the wrong basis when one of these applies:

What we did not test

We did not use any of these tools. Prices and limits come from vendor pricing pages and were scored by code, so they show what a vendor charges, not whether a tool publishes reliably, how fast it is or how good its support is. Prices change, and taxes, add-ons and promotional discounts are not included. Check the date beside each price and the vendor's own page before you pay. For the full list of what we leave out, see what we do not test.

– = not published by the vendor, or not verified yet.

Frequently asked questions

Is there a free social media scheduler?

Yes. Buffer lists a free plan with 3 social accounts, 1 user, and Zoho Social lists a free plan with 1 workspace, 6 social accounts, 1 user. Donivo lists 3 social accounts, 30 scheduled posts per month. All three were read from vendor pricing pages and checked on Oct 14, 2026.

Is a yearly price the same as a monthly price?

No. Some vendors publish only yearly prices, such as Posterly at $67 per year and Social Post Flow at $49 per year. Others publish a monthly price, such as Zoho Social at $10 per month. Work out what you pay over a year before you compare them.

How is cost per connected account measured?

The scorecard prices every tool for the same reference team, divides the cost by the connected accounts and scores the result on a fixed scale. The scale stops rewarding prices below a floor, so very cheap tools can tie, as Posterly and Social Post Flow do.

Does per-account pricing get expensive as I add accounts?

It can. Buffer charges $5 per connected account per month on Essentials and $10 per connected account per month on its Team plan, so the bill grows with every account you connect. Flat plans such as Zoho Social Standard at $10 per month do not.

Which of the social media scheduling tools ranks first on SaaSHunter?

Buffer has the highest score, 98 out of 100, among the 117 social media scheduling tools with enough verified data to be ranked. Its facts were last checked Oct 14, 2026. Scores are computed from the published scorecard and change when the underlying facts change.

Which social media scheduling tools have a free plan?

44 of the 117 ranked social media scheduling tools list a free plan: Buffer, Zoho Social, Iconosquare, Publer, TrackMedia, Antwork, Multi Upload Tool, Schedule & Chill, Supaslides, Fedica, Typefully, Planoly, social-media-skills, CannerAI, Pallyy, Metricool, ReelPilot, Authormity, Donivo, Wahlu, AutoX, URL2Pin, Planable, Sally, Post Planner, ReelDrop, Tailwind, Social Champ, PostNitro, StreamLadder, Quso.ai, Viraloop, cadencz, LinkGenie, PostPeer, BulletSocial, CoSchedule, proclips, Choppity, Propelr, Contant, Viibeo, Spikes Studio, brightbean-studio. What the free plan allows differs, so check the limits column before choosing.

What is the lowest starting price among social media scheduling tools?

Among the ranked social media scheduling tools, Delulu Social has the lowest paid starting price at $4.99 per month. Tools charge per seat, per connected account or per workspace, so the units differ and the lowest sticker price is not always the lowest bill for your setup.

How are the social media scheduling tools scored?

Each tool is scored from 0 to 100 on 8 weighted criteria taken from the same scorecard for every tool: entry price, free plan or trial, pricing transparency, verified features, api, integrations and export, platform coverage, cost per connected account, free plan limits. Criteria without verified data are left out and the weights re-normalised; a tool with under 60% of the weight covered is listed as not ranked.