Glossary 17 terms, defined
17 terms used across the site, each with a plain definition and the tools it applies to.
All terms
- Social media schedulerSoftware that stores posts and publishes them to social networks at a chosen date and time, from a queue or a calendar.
- Link in bioA single web page, linked from a social profile, that lists several links so followers can reach more than one destination.
- First commentA comment published automatically right after a scheduled post goes live, often used for hashtags or a link.
- Bulk schedulingScheduling many posts in one step, usually by uploading a spreadsheet (CSV) or composing several posts at once.
- Social inboxOne view that collects comments, mentions and direct messages from several social accounts so a team can reply in one place.
- Approval workflowA review step in which a post must be approved by a manager or client before it can be published.
- White-label reportA report an agency can send to clients under its own logo and branding instead of the software vendor's.
- Social listeningTracking public posts for keywords, brand names or topics to measure mentions and sentiment.
- UTM parametersTags added to the end of a URL (utm_source, utm_medium, utm_campaign) so analytics tools can tell where a visit came from.
- Content repurposingTurning one piece of content into others, such as cutting a long video into short clips or a blog post into social posts.
- User-generated content (UGC)Photos, videos and reviews made by customers or fans rather than the brand, often reshared with permission.
- Newsletter platformSoftware for writing, sending and growing an email newsletter, often with sign-up pages and paid subscriptions.
- Podcast hostingA service that stores podcast audio files and publishes the RSS feed that podcast apps read.
- RSS feedA machine-readable list of a show's episodes that podcast apps check for new releases.
- AI avatarA computer-generated presenter that speaks a script in a video, with lip movement matched to the audio.
- Voice cloningCreating a synthetic voice that sounds like a specific speaker, from recordings of that speaker.
- Dynamic ad insertionPlacing ads into podcast episodes at download time, so ads can change after an episode is published.