Glossary

What is UTM parameters?

Tags added to the end of a URL (utm_source, utm_medium, utm_campaign) so analytics tools can tell where a visit came from.

Tools with a verified UTM parameters feature

15 tools, A to Z.

Tools with a verified UTM parameters feature
Tool	Category	From, billed monthly	Free plan	Platforms
Agorapulse	Social media management	$99/user/mo	No	10
biolink.page	Link in bio	Free	Yes, 5 pages	6
Campsite	Link in bio	$7/mo	Yes, unlimited links	2
Cutt.ly	URL shorteners	$12/mo	Yes, 30 links	–
Digily Link	Link in bio	–	Yes	6
Emplifi	Social media management	$1,249/mo	No	2
Loomly	Social media scheduling	$65/mo	No	8
Milkshake	Link in bio	$2.99/mo	Yes, unlimited links	–
Missinglettr	Social media scheduling	Not offered	No	1
Planpo.st	Social media scheduling	$19.99/mo	No	5
Replug	URL shorteners	$19/mo	Yes, 100 links	4
Sendible	Social media management	$35/mo	No	9
SocialPilot	Social media scheduling	$30/mo	No	10
TrackMedia	Social media scheduling	Not offered	Yes, 15 scheduled posts per month	13
Zoho Social	Social media management	Not offered	Yes, 1 workspace	14

– = not published by the vendor, or not verified yet.

Link tracking tools

Questions, answered from the data

What is UTM parameters?

Tags added to the end of a URL (utm_source, utm_medium, utm_campaign) so analytics tools can tell where a visit came from.

Which tools offer UTM parameters?

15 listed tools with a verified UTM parameters feature, for example Agorapulse, biolink.page, Campsite.

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