Bitly review 76/100 on verified data

Bitly is an URL shortener: Link management platform for creating, customizing and tracking short links, QR Codes and link pages, with click and scan analytics.

Visit Bitly Bitly pricing

Data checked Oct 14, 2026 against the vendors' own pages. How we verify

Homepage captured Oct 14, 2026

Score (rank 14 of 27): 76/100
Coverage (7 of 8 criteria): 95%
From, per month: $10
Free plan: Yes

BitlyFrom $10/moVisit

Paid plans start at $10 per month billed yearly on the Core plan, and there is a free plan with 50 links.

Bitly has a public API.

In our URL shorteners ranking Bitly scores 76/100, rank 14 of 27, based on 7 of 8 criteria (95% of the scorecard weight backed by verified data).

Bitly at a glance

Each value links the vendor page it was read from and the date we checked it.

Pricing model: Free plan + paid plans source, Oct 14, 2026
Cheapest paid plan: Core: $10/mo (billed yearly) source, Oct 14, 2026
Free plan: Yes source, Oct 14, 2026
Free trial: No source, Oct 14, 2026
Public API: Yes source, Oct 14, 2026
Data export: QR Codes can be downloaded as PNG, JPEG or SVG files source, Oct 14, 2026

Bitly plans

5 published plans, per month, billed monthly and yearly.

Free
Free
Billed monthly
Free
Billed yearly
Free
Charged per
per workspace
Published limits
- 50 links
Core
$10per month, billed yearly
Billed monthly
Not offered
Billed yearly
$10
Charged per
per workspace
Published limits
- 100 links
Growth
$29per month, billed yearly
Billed monthly
Not offered
Billed yearly
$29
Charged per
per workspace
Published limits
- 500 links
Premium
$199per month, billed yearly
Billed monthly
Not offered
Billed yearly
$199
Charged per
per workspace
Published limits
- 3,000 links
Enterprise
Contact sales
Billed monthly
Contact sales
Billed yearly
Contact sales
Charged per
Not stated
Published limits
None stated

Prices in USD per month, before tax. Read from the vendor's pricing page on Oct 14, 2026. "Not stated" means the page does not publish it.

Full Bitly pricing and plan limits

How Bitly scores

The URL shorteners scorecard applied to Bitly's verified data: 76/100, rank 14 of 27, based on 7 of 8 criteria.

Score

76/100

Rank #14 of 27

Coverage 95%

7 of 8 criteria. Ranked at 60% or more.

Full ranking of URL shorteners How we score

Entry price
50/100
Weight 26%$10/month billed annually on Core; no monthly-billed price published (scored against annual-billed prices) source
Free plan or trial
100/100
Weight 16%Free plan (Free) source
Pricing transparency
84/100
Weight 11%4 of 5 plans have a public price (1 "contact sales") source
Verified features
100/100
Weight 16%7 of 7 tracked features verified: custom domain, qr codes, click analytics, utm builder, link-in-bio page, bulk shortening, team access source 1 source 2
API, integrations and export
100/100
Weight 11%public API, documented data export source 1 source 2
Free plan limitscategory criterion
50/100
Weight 11%Free plan: 50 links source
Links on paid planscategory criterion
67/100
Weight 11%100 links on Core ($10/month) source
Cost per user (team of 3)category criterion
Excluded
Weight –No published data: left out, the other criteria are re-weighted.

Bitly features

7 of the 7 features we compare URL shorteners on, as Bitly publishes them.

Custom domain: Yes source, Oct 14, 2026
QR codes: Yes source, Oct 14, 2026
Click analytics: Yes source, Oct 14, 2026
UTM builder: Yes source, Oct 14, 2026
Link-in-bio page: Yes source, Oct 14, 2026
Bulk shortening: Yes source, Oct 14, 2026
Team access: Yes source, Oct 14, 2026

1 more detail we track is not published by the vendor or not verified yet (shown as – in tables). How we verify

Bitly alternatives

The highest-scoring of 34 comparable tools.

Top Bitly alternatives
#	Tool	Score	Coverage	From, billed monthly	From, billed yearly	Free plan	Public API	Checked
1	EZQR	100/100	80%6 of 8 criteria	$5/mo	Not offered	Yes	Yes	Oct 14, 2026
2	biolink.page	99/100	85%6 of 8 criteria	Free	Free	Yes, 5 pages	Yes	Oct 14, 2026
3	Short.io	97/100	100%8 of 8 criteria	$5/mo	Not offered	Yes, 1 user	Yes	Oct 14, 2026
4	Enshort	94/100	75%5 of 8 criteria	$7/mo	$6/mo	Yes	–	Oct 14, 2026
5	YOURLS	89/100	65%4 of 8 criteria	Free	Free	Yes	Yes	Oct 14, 2026

Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.

All 34 Bitly alternatives, ranked

More ways to weigh up Bitly

Competitors, cheaper and open-source options, computed from the same verified data as this page.

Compare Bitly

Questions, answered from the data

How much does Bitly cost?

Paid plans start at $10 per month billed yearly on the Core plan, according to Bitly's pricing page (checked Oct 14, 2026).

Does Bitly have a free plan?

Yes: Bitly has a free plan with 50 links (checked Oct 14, 2026).

Does Bitly have an API?

Yes, a public API is documented (checked Oct 14, 2026).

How does Bitly score?

In our URL shorteners ranking Bitly scores 76/100, rank 14 of 27, based on 7 of 8 criteria (95% of the scorecard weight backed by verified data).

What are the best Bitly alternatives?

By our scorecard the top-ranked alternatives are EZQR (100/100), biolink.page (99/100) and Short.io (97/100).

Bitly

Rankings it appears in

Built for

Pricing last read Oct 14, 2026. Vendors change prices; the linked page is the final word.

Bitly at a glance

Bitly plans

Free

Core

Growth

Premium

Enterprise