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URL shortenersOpen source · AGPL-3.0Free plan

lua review 69/100 on verified data

lua is an URL shortener: Short link service with custom domains, QR codes, click analytics, a REST API and an MCP server, also available as open source for self-hosting.

Visit lualua pricing

Data checked Oct 14, 2026 against the vendors' own pages. How we verify

lua homepage (screenshot)
Homepage captured Oct 14, 2026
Score (rank 21 of 27)
69/100
Coverage (8 of 8 criteria)
100%
From, per month
$19
Free plan
Yes
luaFrom $19/moVisit

Paid plans start at $19 per month billed monthly on the Starter plan, and there is a free plan with 5 links and 1 user.

lua has a public API.

In our URL shorteners ranking lua scores 69/100, rank 21 of 27, based on 8 of 8 criteria (100% of the scorecard weight backed by verified data).

lua at a glance

Each value links the vendor page it was read from and the date we checked it.
Pricing model
Free plan + paid plans source, Oct 14, 2026
Cheapest paid plan
Starter: $19/mo source, Oct 14, 2026
Public API
Yes source, Oct 14, 2026
Open-source licence (GitHub)
AGPL-3.0 source, Oct 14, 2026
GitHub stars
343 source, Oct 14, 2026
Self-hosting
Stated by the vendor source, Oct 14, 2026

lua plans

5 published plans, per month, billed monthly and yearly.

  • Free

    Free

    Billed monthly
    Free
    Billed yearly
    Free
    Charged per
    per workspace

    Published limits

    • 5 links
    • 1 user

  • Starter

    $19per month, billed monthly

    Billed monthly
    $19
    Billed yearly
    Not stated
    Charged per
    per workspace

    Published limits

    • 1,000 links
    • 2 users

  • Pro

    $49per month, billed monthly

    Billed monthly
    $49
    Billed yearly
    Not stated
    Charged per
    per workspace

    Published limits

    • 5,000 links
    • 5 users

  • Growth

    $149per month, billed monthly

    Billed monthly
    $149
    Billed yearly
    Not stated
    Charged per
    per workspace

    Published limits

    • 20,000 links
    • 10 users

  • Scale

    $349per month, billed monthly

    Billed monthly
    $349
    Billed yearly
    Not stated
    Charged per
    per workspace

    Published limits

    • 100,000 links
    • 20 users

Prices in USD per month, before tax. Read from the vendor's pricing page on Oct 14, 2026. "Not stated" means the page does not publish it.

Full lua pricing and plan limits

How lua scores

The URL shorteners scorecard applied to lua's verified data: 69/100, rank 21 of 27, based on 8 of 8 criteria.

Score

69/100

Rank #21 of 27

Coverage 100%

8 of 8 criteria. Ranked at 60% or more.

Full ranking of URL shortenersHow we score

  1. Entry price

    24/100

    Weight 25%$19/month billed monthly on Starter (scored on the monthly price) source

  2. Free plan or trial

    100/100

    Weight 15%Free plan (Free) source

  3. Pricing transparency

    100/100

    Weight 10%5 of 5 plans have a public price source

  4. Verified features

    100/100

    Weight 15%4 of 7 tracked features verified: custom domain, qr codes, click analytics, team access source

  5. API, integrations and export

    100/100

    Weight 10%public API source

  6. Free plan limitscategory criterion

    5/100

    Weight 10%Free plan: 5 links source

  7. Links on paid planscategory criterion

    100/100

    Weight 10%1,000 links on Starter ($19/month) source

  8. Cost per user (team of 3)category criterion

    40/100

    Weight 5%$16.33 per user per month on Pro (team of 3, billed monthly) source

lua features

4 of the 7 features we compare URL shorteners on, as lua publishes them.
Custom domain
Yes source, Oct 14, 2026
Click analytics
Yes source, Oct 14, 2026
Team access
Yes source, Oct 14, 2026

5 more details we track are not published by the vendor or not verified yet (shown as – in tables). How we verify

lua alternatives

The highest-scoring of 34 comparable tools.
Top lua alternatives
#ToolScoreCoverageFrom, billed monthlyFrom, billed yearlyFree planPublic APIChecked
1EZQR100/10080%6 of 8 criteria$5/moNot offeredYesYesOct 14, 2026
2biolink.page99/10085%6 of 8 criteriaFreeFreeYes, 5 pagesYesOct 14, 2026
3Short.io97/100100%8 of 8 criteria$5/moNot offeredYes, 1 userYesOct 14, 2026
4Enshort94/10075%5 of 8 criteria$7/mo$6/moYes–Oct 14, 2026
5YOURLS89/10065%4 of 8 criteriaFreeFreeYesYesOct 14, 2026

Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.

All 34 lua alternatives, ranked

More ways to weigh up lua

Competitors, cheaper and open-source options, computed from the same verified data as this page.

Compare lua

Questions, answered from the data

How much does lua cost?

Paid plans start at $19 per month billed monthly on the Starter plan, according to lua's pricing page (checked Oct 14, 2026).

Does lua have a free plan?

Yes: lua has a free plan with 5 links and 1 user (checked Oct 14, 2026).

Does lua have an API?

Yes, a public API is documented (checked Oct 14, 2026).

How does lua score?

In our URL shorteners ranking lua scores 69/100, rank 21 of 27, based on 8 of 8 criteria (100% of the scorecard weight backed by verified data).

What are the best lua alternatives?

By our scorecard the top-ranked alternatives are EZQR (100/100), biolink.page (99/100) and Short.io (97/100).

lua

Rankings it appears in

Categories

Pricing last read Oct 14, 2026. Vendors change prices; the linked page is the final word.