URL shorteners
Top lua competitors 10 competitors in lua's market
- Competitors listed
- 10
- Ranked on the scorecard
- 10
- lua's rank
- #21 of 27
- With a free plan
- 9
Data checked Oct 14, 2026 against the vendors' own pages. How we verify
These are the 10 tools closest to lua in its own market: URL shorteners that list url shorteners too, picked by shared categories and how close their entry price is to lua's (the rules are below).
10 of them are ranked on the URL shorteners scorecard; Clksy is the highest at 80/100 (#9 of 27 in the category).
lua itself is #21 of 27 with 69/100, so 8 competitors on this list rank above it.
lua's cheapest paid plan is $19 billed monthly (Starter). On the same billing basis, 6 of 8 competitors with a published price start lower and 1 start higher; entry plans are not like-for-like, so check the limits.
9 competitors have a free plan, and so does lua.
lua vs its competitors: market position
| Rank | Tool | Score | From, billed monthly | From, billed yearly | Free plan | Public API | Integrations | Features verified | Data checked |
|---|---|---|---|---|---|---|---|---|---|
| #21 | luaThis tool | 69/100 | $19/mo | Not offered | Yes, 5 links | Yes | – | 4 of 7 | Oct 14, 2026 |
| #9 |  Clksy | 80/100 | $9/mo | Not offered | Yes, 10 links | Yes | – | 4 of 7 | Oct 14, 2026 |
| #11 |  Flyn | 79/100 | $12/mo | $9/mo | Yes, 25 links | Yes | – | 6 of 7 | Oct 14, 2026 |
| #13 |  Replug | 77/100 | $19/mo | $9.50/mo | Yes, 100 links | Yes | – | 6 of 7 | Oct 14, 2026 |
| #14 |  Bitly | 76/100 | Not offered | $10/mo | Yes, 50 links | Yes | – | 7 of 7 | Oct 14, 2026 |
| #15 |  Giga QR | 75/100 | $12/mo | Not offered | Yes, 1 page | – | – | 3 of 7 | Oct 14, 2026 |
| #16 |  StashKit | 74/100 | $12/mo | Not offered | Yes, 1 user | – | – | 2 of 7 | Oct 14, 2026 |
| #17 |  Rebrandly | 74/100 | $11/mo | $8/mo | Yes, 10 links | Yes | 50 | 5 of 7 | Oct 14, 2026 |
| #18 |  Cutt.ly | 73/100 | $12/mo | Not offered | Yes, 30 links | Yes | – | 7 of 7 | Oct 14, 2026 |
| #22 |  Flowcode | 67/100 | Not offered | $20.83/mo | Yes | Yes | – | 4 of 7 | Oct 14, 2026 |
| #26 |  QRAnalytica | 53/100 | $39/mo | $29/mo | No | – | – | 3 of 7 | Oct 14, 2026 |
Each value links the page it was read from (hover for the check date).
– = not published by the vendor, or not verified yet.
How each competitor differs from lua
- Clksy · #9, 80/100
Link tracking tool that creates tagged short links, ties signups and conversions to marketing channels, and reports click analytics.
- Score: 80/100, #9 of 27 (lua: 69/100, #21)
- Entry price: $9 billed monthly (Starter), $10 less than lua's $19 source
- Matches lua: has all 5 features we verified for lua
7 of 11 tracked details verified
Homepage captured Oct 14, 2026 - Flyn · #11, 79/100
Link shortener with branded domains, click analytics, QR codes, smart routing and team workspaces.
- Score: 79/100, #11 of 27 (lua: 69/100, #21)
- Entry price: $12 billed monthly (Pro), $7 less than lua's $19 source
- Matches lua: has all 5 features we verified for lua
9 of 11 tracked details verified
- Replug · #13, 77/100
Link management platform for branded short links, bio link pages and QR codes with click analytics, A/B testing and retargeting pixels.
- Score: 77/100, #13 of 27 (lua: 69/100, #21)
- Entry price: $19 billed monthly (Essentials), the same as lua source
- Matches lua: has all 5 features we verified for lua
8 of 11 tracked details verified
- Bitly · #14, 76/100
Link management platform for creating, customizing and tracking short links, QR Codes and link pages, with click and scan analytics.
- Score: 76/100, #14 of 27 (lua: 69/100, #21)
- Entry price: $10 per month billed annually; not compared with lua, which publishes no price on the same billing basis source
- Matches lua: has all 5 features we verified for lua
10 of 11 tracked details verified
- Giga QR · #15, 75/100
Dynamic QR code platform with editable destinations, scan analytics and campaign controls such as scan limits and activation windows.
- Score: 75/100, #15 of 27 (lua: 69/100, #21)
- Entry price: $12 billed monthly (Starter), $7 less than lua's $19 source
- Verified features: Custom domain, QR codes, UTM builder
4 of 11 tracked details verified
- StashKit · #16, 74/100
QR code workspace for designing branded codes, changing destinations after printing and tracking scans, with short links.
- Score: 74/100, #16 of 27 (lua: 69/100, #21)
- Entry price: $12 billed monthly (Solo), $7 less than lua's $19 source
- Verified features: QR codes, Team access
4 of 11 tracked details verified
- Rebrandly · #17, 74/100
Link management platform for creating, branding and tracking short links, QR codes and link galleries on custom domains.
- Score: 74/100, #17 of 27 (lua: 69/100, #21)
- Entry price: $11 billed monthly (Essentials), $8 less than lua's $19 source
- Matches lua: has all 5 features we verified for lua
8 of 11 tracked details verified
- Cutt.ly · #18, 73/100
URL shortener and link management platform with branded domains, QR codes, link-in-bio pages, surveys, campaigns and click analytics.
- Score: 73/100, #18 of 27 (lua: 69/100, #21)
- Entry price: $12 billed monthly (Starter), $7 less than lua's $19 source
- Matches lua: has all 5 features we verified for lua
10 of 11 tracked details verified
- Flowcode · #22, 67/100
Platform for creating QR codes, short URLs and mobile landing pages for brands, with scan and click analytics and CRM integrations.
- Score: 67/100, #22 of 27 (lua: 69/100, #21)
- Entry price: $20.83 per month billed annually; not compared with lua, which publishes no price on the same billing basis source
- Matches lua: has all 5 features we verified for lua
7 of 11 tracked details verified
- QRAnalytica · #26, 53/100
Dynamic QR code service that records scans by location, time and device and lets the destination be changed after printing.
- Score: 53/100, #26 of 27 (lua: 69/100, #21)
- Entry price: $39 billed monthly (Professional), $20 more than lua's $19 source
- Free plan: no (lua: yes) source
- Verified features: Custom domain, QR codes, Team access
5 of 11 tracked details verified
lua head to head
How we picked
- Pool: tools in the same market as the tool on this page: they list its primary category, and their own primary category is one it lists too. Explicit competitor links count as well.
- Closest first, at most 10: explicit competitors, then the same primary category, then more shared categories, then the smallest gap in entry price (per month, on a log scale), then more shared platforms, then name.
- Order on the page: tools ranked on the category scorecard by their category rank, then tools that are not ranked (no scorecard, or under 60% of the weight with verified data) in closeness order.
- Prices are compared only on the same billing basis (billed monthly with billed monthly, billed annually with billed annually). A feature counts as missing only when the vendor's page states it; a feature the vendor does not mention is not listed either way.
Every value is read from the vendor's own pages (or GitHub for licences and stars) and shown with the date we checked it. A value we could not verify is shown as a dash, never estimated, and never read as a “no”. We did not test these tools hands-on unless a listing says so. Methodology
The scorecard behind the ranks
Every one of these URL shorteners is scored by the same 8 criteria (scorecard v1). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to URL shorteners. Nobody gets custom weights, including our own products.
| Criterion | Weight | Type | What we measure |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other URL shorteners on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $5/month or less = 100, $29 or more = 0. Only billed annually: $4/month or less = 100, $24.92 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 7 features we track for this category the vendor's own pages verifiably show (custom domain, qr codes, click analytics, utm builder, link-in-bio page, bulk shortening, team access). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 4 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored. |
| Free plan limits | 10% | Category | What the free plan allows: links (full marks at 100).Each stated limit linear up to its full mark (unlimited = 100), averaged. Tools without a free plan, or whose free plan states none of these limits, are not scored here. |
| Links on paid plans | 10% | Category | Links included on the cheapest paid plan that states a limit.Log scale: 1,000 or more (or unlimited) = 100. No stated limit = not scored. |
| Cost per user (team of 3) | 5% | Category | Monthly price per user for a team of 3, on the cheapest paid plan that is priced per seat or states room for at least 3 users.Log scale: $6.67 per user or less = 100, $30 or more = 0. Plans that do not state a user limit are not used. No such plan = not scored. |
Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.
Questions, answered from the data
Who are lua's main competitors?
By our scorecard, the highest-ranked of its closest competitors are Clksy (80/100), Flyn (79/100) and Replug (77/100).
Which lua competitor is cheapest?
Billed monthly, Clksy starts lowest at $9 a month (Starter). Entry plans differ in limits.
How does lua rank against its competitors?
lua is #21 of 27 ranked URL shorteners with 69/100.
Which lua competitors have a free plan?
Clksy, Flyn, Replug, Bitly and Giga QR and 4 more.