Metricool review 77/100 on verified data

Metricool is a social media scheduling tool: Social media planner and analytics dashboard with scheduling, an inbox, reports, competitor tracking, link in bio pages and ad campaign management.

Visit Metricool Metricool pricing

Data checked Oct 14, 2026 against the vendors' own pages. How we verify

Homepage captured Oct 14, 2026

Score (rank 25 of 117): 77/100
Coverage (7 of 8 criteria): 90%
From, per month: $25
Free plan: Yes

MetricoolFrom $25/moVisit

It works with 10 platforms of the 15 we track: Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube, Pinterest, Threads, Bluesky and Google Business Profile.

Paid plans start at $25 per month billed monthly ($20 billed yearly) on the Starter plan, and there is a free plan with 1 workspace and 20 scheduled posts per month.

Metricool has a public API.

In our social media scheduling tools ranking Metricool scores 77/100, rank 25 of 117, based on 7 of 8 criteria (90% of the scorecard weight backed by verified data).

Metricool at a glance

Each value links the vendor page it was read from and the date we checked it.

Pricing model: Free plan + paid plans source, Oct 14, 2026
Cheapest paid plan: Starter: $25/mo source, Oct 14, 2026
Free plan: Yes source, Oct 14, 2026
Free trial: No source, Oct 14, 2026
Platforms: Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube, Pinterest, Threads, Bluesky, Google Business Profile source, Oct 14, 2026
Public API: Yes source, Oct 14, 2026

Metricool plans

4 published plans, per month, billed monthly and yearly.

Free
Free
Billed monthly
Free
Billed yearly
Free
Charged per
per workspace
Published limits
- 1 workspace
- 20 scheduled posts per month
Starter
$25per month, billed monthly
Billed monthly
$25
Billed yearly
$20
Charged per
per workspace
Published limits
- 10 workspaces
Advanced
$67per month, billed monthly
Billed monthly
$67
Billed yearly
$53
Charged per
per workspace
Published limits
- 50 workspaces
Custom
Contact sales
Billed monthly
Contact sales
Billed yearly
Contact sales
Charged per
Not stated
Published limits
None stated

Prices in USD per month, before tax. Read from the vendor's pricing page on Oct 14, 2026. "Not stated" means the page does not publish it.

Full Metricool pricing and plan limits

How Metricool scores

The social media scheduling tools scorecard applied to Metricool's verified data: 77/100, rank 25 of 117, based on 7 of 8 criteria.

Score

77/100

Rank #25 of 117

Coverage 90%

7 of 8 criteria. Ranked at 60% or more.

Full ranking of social media scheduling tools How we score

Entry price
40/100
Weight 28%$25/month billed monthly on Starter; $20/month billed annually on Starter (scored on the monthly price) source
Free plan or trial
100/100
Weight 17%Free plan (Free) source
Pricing transparency
80/100
Weight 11%3 of 4 plans have a public price (1 "contact sales") source
Verified features
100/100
Weight 17%10 of 19 tracked features verified: calendar view, recurring posts, media library, post and account analytics, report exports (pdf/csv), best-time-to-post suggestions, approval workflows, user roles and permissions, separate client workspaces, unified social inbox source 1 source 2
API, integrations and export
100/100
Weight 11%public API source
Platform coveragecategory criterion
100/100
Weight 11%10 of 15 tracked platforms supported source
Cost per connected accountcategory criterion
Excluded
Weight –No published data: left out, the other criteria are re-weighted.
Free plan limitscategory criterion
20/100
Weight 6%Free plan: 20 scheduled posts per month source

Metricool features

11 of the 20 features we compare social media scheduling tools on, as Metricool publishes them.

Platforms supported: Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube, Pinterest, Threads, Bluesky, Google Business Profile source, Oct 14, 2026
Calendar view: Yes source, Oct 14, 2026
Recurring posts: Yes source, Oct 14, 2026
Media library: Yes source, Oct 14, 2026
Post and account analytics: Yes source, Oct 14, 2026
Report exports (PDF/CSV): Yes source, Oct 14, 2026
Best-time-to-post suggestions: Yes source, Oct 14, 2026
Approval workflows: Yes source, Oct 14, 2026
User roles and permissions: Yes source, Oct 14, 2026
Separate client workspaces: Yes source, Oct 14, 2026
Unified social inbox: Yes source, Oct 14, 2026

11 more details we track are not published by the vendor or not verified yet (shown as – in tables). How we verify

Metricool alternatives

The highest-scoring of 134 comparable tools.

Top Metricool alternatives
#	Tool	Score	Coverage	From, billed monthly	From, billed yearly	Free plan	Platforms	Checked
1	Buffer	98/100	80%6 of 8 criteria	Not offered	$5/account/mo	Yes, 3 social accounts	–	Oct 14, 2026
2	Zoho Social	96/100	90%7 of 8 criteria	Not offered	$10/mo	Yes, 1 workspace	14	Oct 14, 2026
3	Posterly	94/100	95%7 of 8 criteria	Not offered	$6/mo	No	12	Oct 14, 2026
4	Iconosquare	93/100	100%8 of 8 criteria	Not offered	$10/mo	Yes, 2 social accounts	8	Oct 14, 2026
5	Publer	92/100	65%6 of 8 criteria	Free	Free	Yes, 1 user	12	Oct 14, 2026

Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.

All 134 Metricool alternatives, ranked

More ways to weigh up Metricool

Competitors, cheaper and open-source options, computed from the same verified data as this page.

Compare Metricool

Questions, answered from the data

How much does Metricool cost?

Paid plans start at $25 per month billed monthly ($20 billed yearly) on the Starter plan, according to Metricool's pricing page (checked Oct 14, 2026).

Does Metricool have a free plan?

Yes: Metricool has a free plan with 1 workspace and 20 scheduled posts per month (checked Oct 14, 2026).

Which social platforms does Metricool support?

Metricool supports 10 platforms: Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube, Pinterest, Threads, Bluesky and Google Business Profile.

Does Metricool have an API?

Yes, a public API is documented (checked Oct 14, 2026).

How does Metricool score?

In our social media scheduling tools ranking Metricool scores 77/100, rank 25 of 117, based on 7 of 8 criteria (90% of the scorecard weight backed by verified data).

What are the best Metricool alternatives?

By our scorecard the top-ranked alternatives are Buffer (98/100), Zoho Social (96/100) and Posterly (94/100).

Metricool

Rankings it appears in

Platforms

Pricing last read Oct 14, 2026. Vendors change prices; the linked page is the final word.

Metricool at a glance

Metricool plans

Free

Starter

Advanced

Custom