Social media scheduling
Top Metricool competitors 10 competitors in Metricool's market
- Competitors listed
- 10
- Ranked on the scorecard
- 10
- Metricool's rank
- #25 of 117
- With a free plan
- 3
Data checked Oct 14, 2026 – Oct 15, 2026 against the vendors' own pages. How we verify
Disclosure: TrackMedia is made by the team behind this site. It is scored by the same scorecard and code as every other tool, with no custom weights. Methodology
These are the 10 tools closest to Metricool in its own market: social media scheduling tools that list social media scheduling too, picked by shared categories and how close their entry price is to Metricool's (the rules are below).
10 of them are ranked on the social media scheduling tools scorecard; TrackMedia is the highest at 90/100 (#6 of 117 in the category).
Metricool itself is #25 of 117 with 77/100, so 2 competitors on this list rank above it.
Metricool's cheapest paid plan is $25 billed monthly (Starter). On the same billing basis, 2 of 10 competitors with a published price start lower and 7 start higher; entry plans are not like-for-like, so check the limits.
3 competitors have a free plan, and so does Metricool.
Metricool vs its competitors: market position
| Rank | Tool | Score | From, billed monthly | From, billed yearly | Free plan | Platforms | Features verified | Data checked |
|---|---|---|---|---|---|---|---|---|
| #25 | MetricoolThis tool | 77/100 | $25/mo | $20/mo | Yes, 1 workspace | 10 | 10 of 19 | Oct 14, 2026 |
| #6 |  TrackMediaOur product | 90/100 | Not offered | $8.25/mo | Yes, 15 scheduled posts per month | 13 | 7 of 19 | Oct 15, 2026 |
| #21 |  Pallyy | 79/100 | $25/mo | Not offered | Yes, 1 workspace | 10 | 12 of 19 | Oct 14, 2026 |
| #47 |  Social Champ | 70/100 | $29/mo | $23.20/mo | Yes | 6 | 13 of 19 | Oct 14, 2026 |
| #51 |  Planpo.st | 68/100 | $19.99/mo | Not offered | No | 5 | 11 of 19 | Oct 14, 2026 |
| #55 |  SocialPilot | 68/100 | $30/mo | $85/mo | No | 10 | 11 of 19 | Oct 14, 2026 |
| #73 |  SocialBee | 62/100 | $29/mo | Not offered | No | – | 12 of 19 | Oct 14, 2026 |
| #87 |  Edgar | 55/100 | $29.99/mo | $24.91/mo | No | 9 | 5 of 19 | Oct 14, 2026 |
| #90 |  Hubcast | 53/100 | $29/mo | Not offered | No | 5 | 6 of 19 | Oct 14, 2026 |
| #91 |  Ocoya | 52/100 | $29/mo | Not offered | No | 2 | 4 of 19 | Oct 14, 2026 |
| #104 |  Tweet Hunter | 42/100 | $29/mo | Not offered | No | 1 | 4 of 19 | Oct 14, 2026 |
Each value links the page it was read from (hover for the check date).
– = not published by the vendor, or not verified yet.
How each competitor differs from Metricool
- TrackMedia · #6, 90/100Our product
Social media publishing tool that posts one draft to many networks with per-network versions, queues, link tracking, analytics, an API and an MCP server.
- Score: 90/100, #6 of 117 (Metricool: 77/100, #25)
- Entry price: $8.25 per month billed annually (Creator), $11.75 less than Metricool's $20 source
- Platforms: 13 platforms (Metricool: 10); adds Reddit, Telegram and Mastodon
- Metricool has, TrackMedia does not (verified): Team access
- Verified features: Posting queue, Calendar view, First-comment scheduling, Direct auto-publishing, Post and account analytics and 3 more
10 of 24 tracked details verified
Homepage captured Oct 14, 2026 - Pallyy · #21, 79/100
Social media scheduler organised around client social sets, with shared approval links, per-client calendars and reports, a social inbox and link in bio pages.
- Score: 79/100, #21 of 117 (Metricool: 77/100, #25)
- Entry price: $25 billed monthly (Pro), the same as Metricool source
- Platforms: 10 platforms (Metricool: 10)
- Verified features: Posting queue, Calendar view, First-comment scheduling, Direct auto-publishing, Media library and 8 more
16 of 24 tracked details verified
- Social Champ · #47, 70/100
Social media management platform for agencies and teams covering scheduling, analytics, inbox, approvals and listening across many networks.
- Score: 70/100, #47 of 117 (Metricool: 77/100, #25)
- Entry price: $29 billed monthly (Standard), $4 more than Metricool's $25 source
- Platforms: 6 platforms (Metricool: 10); not on TikTok, YouTube, Threads, Bluesky and Google Business Profile; adds WhatsApp
- Verified features: Posting queue, Bulk scheduling (CSV or multi-post), Calendar view, First-comment scheduling, Recurring posts and 9 more
16 of 24 tracked details verified
- Planpo.st · #51, 68/100
Social media scheduler with a multi-platform calendar, video and carousel studio, client approvals and per-post revenue attribution, plus an MCP server for AI agents.
- Score: 68/100, #51 of 117 (Metricool: 77/100, #25)
- Entry price: $19.99 billed monthly (Creator), $5.01 less than Metricool's $25 source
- Free plan: no (Metricool: yes) source
- Platforms: 5 platforms (Metricool: 10); not on Instagram, Facebook, Pinterest, Bluesky and Google Business Profile
- Verified features: Posting queue, Bulk scheduling (CSV or multi-post), Calendar view, First-comment scheduling, Direct auto-publishing and 7 more
14 of 24 tracked details verified
- SocialPilot · #55, 68/100
Social media management platform with a content calendar, bulk scheduling, approvals, unified inbox, analytics reports and white label options for agencies and brands.
- Score: 68/100, #55 of 117 (Metricool: 77/100, #25)
- Entry price: $30 billed monthly (Essentials), $5 more than Metricool's $25 source
- Free plan: no (Metricool: yes) source
- Platforms: 10 platforms (Metricool: 10)
- Verified features: Bulk scheduling (CSV or multi-post), Calendar view, First-comment scheduling, Recurring posts, Media library and 7 more
14 of 24 tracked details verified
- SocialBee · #73, 62/100
Social media management tool with a content calendar, category-based scheduling, AI content generation, analytics reports, engagement inbox and approvals.
- Score: 62/100, #73 of 117 (Metricool: 77/100, #25)
- Entry price: $29 billed monthly (Bootstrap), $4 more than Metricool's $25 source
- Free plan: no (Metricool: yes) source
- Verified features: Bulk scheduling (CSV or multi-post), Calendar view, First-comment scheduling, AI caption assistant, Post and account analytics and 7 more
13 of 24 tracked details verified
- Edgar · #87, 55/100
MeetEdgar is a social media scheduler that stores posts in a content library, resurfaces evergreen posts and has an AI assistant for captions and hashtags.
- Score: 55/100, #87 of 117 (Metricool: 77/100, #25)
- Entry price: $29.99 billed monthly (Eddie), $4.99 more than Metricool's $25 source
- Free plan: no (Metricool: yes) source
- Platforms: 9 platforms (Metricool: 10); not on YouTube
- Verified features: Direct auto-publishing, Recurring posts, AI caption assistant, Post and account analytics, Unified social inbox
7 of 24 tracked details verified
- Hubcast · #90, 53/100
Social media scheduler with a shared calendar, optional approval step, video support and analytics, plus an optional connection to AI assistants over MCP.
- Score: 53/100, #90 of 117 (Metricool: 77/100, #25)
- Entry price: $29 billed monthly (Solo), $4 more than Metricool's $25 source
- Free plan: no (Metricool: yes) source
- Platforms: 5 platforms (Metricool: 10); not on LinkedIn, YouTube, Pinterest, Threads and Google Business Profile
- Verified features: Calendar view, Direct auto-publishing, Post and account analytics, Approval workflows, User roles and permissions and 1 more
8 of 24 tracked details verified
- Ocoya · #91, 52/100
AI-assisted social media management suite that drafts posts, schedules them across many networks, and includes an inbox, workflows and an API.
- Score: 52/100, #91 of 117 (Metricool: 77/100, #25)
- Entry price: $29 billed monthly (Starter), $4 more than Metricool's $25 source
- Free plan: no (Metricool: yes) source
- Platforms: 2 platforms (Metricool: 10); not on TikTok, X (Twitter), LinkedIn, YouTube, Pinterest, Threads, Bluesky and Google Business Profile
- Verified features: Calendar view, Direct auto-publishing, Best-time-to-post suggestions, Unified social inbox, Public API
7 of 24 tracked details verified
- Tweet Hunter · #104, 42/100
Tool for X accounts that combines AI tweet writing, scheduling, auto DMs, analytics and a CRM for building lists of accounts.
- Score: 42/100, #104 of 117 (Metricool: 77/100, #25)
- Entry price: $29 billed monthly (Discover), $4 more than Metricool's $25 source
- Free plan: no (Metricool: yes) source
- Platforms: 1 platform (Metricool: 10); not on Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, Threads, Bluesky and Google Business Profile
- Verified features: Posting queue, Recurring posts, Post and account analytics, Content repurposing
6 of 24 tracked details verified
Metricool head to head
How we picked
- Pool: tools in the same market as the tool on this page: they list its primary category, and their own primary category is one it lists too. Explicit competitor links count as well.
- Closest first, at most 10: explicit competitors, then the same primary category, then more shared categories, then the smallest gap in entry price (per month, on a log scale), then more shared platforms, then name.
- Order on the page: tools ranked on the category scorecard by their category rank, then tools that are not ranked (no scorecard, or under 60% of the weight with verified data) in closeness order.
- Prices are compared only on the same billing basis (billed monthly with billed monthly, billed annually with billed annually). A feature counts as missing only when the vendor's page states it; a feature the vendor does not mention is not listed either way.
Every value is read from the vendor's own pages (or GitHub for licences and stars) and shown with the date we checked it. A value we could not verify is shown as a dash, never estimated, and never read as a “no”. We did not test these tools hands-on unless a listing says so. Methodology
The scorecard behind the ranks
Every one of these social media scheduling tools is scored by the same 8 criteria (scorecard v2). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to social media scheduling tools. Nobody gets custom weights, including our own products.
| Criterion | Weight | Type | What we measure |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other social media scheduling tools on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $9/month or less = 100, $49 or more = 0. Only billed annually: $9/month or less = 100, $58 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 19 features we track for this category the vendor's own pages verifiably show (posting queue, bulk scheduling (csv or multi-post), calendar view, first-comment scheduling, direct auto-publishing, recurring posts, media library, ai caption assistant, post and account analytics, report exports (pdf/csv), best-time-to-post suggestions, approval workflows, user roles and permissions, separate client workspaces, unified social inbox, white-label reports, link tracking (utm / short links), content repurposing, ugc collection). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 10 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored. |
| Platform coverage | 10% | Category | How many of the 15 social platforms we track the vendor says the tool supports.Linear: platforms / 10 x 100, capped at 100. No verified platform list = not scored. |
| Cost per connected account | 10% | Category | Monthly price per connected account on the cheapest paid plan that allows at least 3 social accounts.Log scale: $2 per account or less = 100, $40 or more = 0. Plans that do not state an account limit are not used. |
| Free plan limits | 5% | Category | What the free plan allows: connected accounts (full marks at 3), scheduled posts per month (full marks at 100).Each stated limit linear up to its full mark (unlimited = 100), averaged. Tools without a free plan, or whose free plan states none of these limits, are not scored here. |
Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.
Questions, answered from the data
Who are Metricool's main competitors?
By our scorecard, the highest-ranked of its closest competitors are TrackMedia (90/100), Pallyy (79/100) and Social Champ (70/100).
Which Metricool competitor is cheapest?
Billed monthly, Planpo.st starts lowest at $19.99 a month (Creator). Entry plans differ in limits.
How does Metricool rank against its competitors?
Metricool is #25 of 117 ranked social media scheduling tools with 77/100.
Which Metricool competitors have a free plan?
TrackMedia, Pallyy and Social Champ.