Wally review
Wally is a membership platform: Wallet pass platform for issuing loyalty, membership, ticketing and access passes to Apple Wallet, Google Wallet and Samsung Wallet, with SDKs, an API and a web dashboard.
Data checked Oct 14, 2026 against the vendors' own pages. How we verify
- Score
- Not ranked
- Coverage (4 of 7 criteria)
- 50%
- Free plan
- Yes
There is a free plan.
Wally has a public API.
Wally is not ranked among membership platforms yet: only 50% of the scorecard weight (4 of 7 criteria) has verified data, under the 60% we require.
Wally at a glance
- Pricing model
- Free source, Oct 14, 2026
- Free plan
- Yes source, Oct 14, 2026
- Free trial
- No source, Oct 14, 2026
- Public API
- Yes source, Oct 14, 2026
Wally plans
Growth
Contact sales
- Billed monthly
- Contact sales
- Billed yearly
- Contact sales
- Charged per
- usage-based
Published limits
None statedEnterprise
Contact sales
- Billed monthly
- Contact sales
- Billed yearly
- Contact sales
- Charged per
- Not stated
Published limits
None stated
Prices in USD per month, before tax. Read from the vendor's pricing page on Oct 14, 2026. "Not stated" means the page does not publish it.
How Wally scores
Score
Not ranked
Partial score 80/100
Coverage 50%
4 of 7 criteria. Ranked at 60% or more.
Not ranked: insufficient verified data: 4 of 7 criteria, 50% of the weight (needs 60%)
Entry price
Excluded
Weight –No published data: left out, the other criteria are re-weighted.
Free plan or trial
100/100
Weight 30%Free plan source
Pricing transparency
0/100
Weight 20%0 of 2 plans have a public price (2 "contact sales") source
Verified features
100/100
Weight 30%3 of 4 tracked features verified: analytics, templates, ai assistant source 1source 2
API, integrations and export
100/100
Weight 20%public API source
Fee on salescategory criterion
Excluded
Weight –No published data: left out, the other criteria are re-weighted.
Members per plancategory criterion
Excluded
Weight –No published data: left out, the other criteria are re-weighted.
Wally features
- Analytics
- Yes source, Oct 14, 2026
- Templates
- Yes source, Oct 14, 2026
- AI assistant
- Yes source, Oct 14, 2026
3 more details we track are not published by the vendor or not verified yet (shown as – in tables). How we verify
Wally alternatives
| # | Tool | Score | Coverage | From, billed monthly | From, billed yearly | Free plan | Integrations | Public API | Checked |
|---|---|---|---|---|---|---|---|---|---|
| 1 |  Tutor LMS | 99/100 | 85%6 of 7 criteria | Not offered | $16.58/mo | Yes, unlimited members | – | – | Oct 14, 2026 |
| 2 |  Fourthwall | 99/100 | 65%4 of 7 criteria | $15/mo | Not offered | Yes, 5 storage gb | – | – | Oct 14, 2026 |
| 3 |  Flodesk | 98/100 | 75%5 of 7 criteria | Free | Free | Yes | – | Yes | Oct 14, 2026 |
| 4 |  Easy Digital Downloads | 90/100 | 75%5 of 7 criteria | Not offered | $8.29/mo | Yes | 100 | Yes | Oct 14, 2026 |
| 5 |  LifterLMS | 89/100 | 75%5 of 7 criteria | Not offered | $16.58/mo | Yes, unlimited members | – | Yes | Oct 14, 2026 |
Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.
All 29 Wally alternatives, rankedMore ways to weigh up Wally
Questions, answered from the data
Does Wally have a free plan?
Yes: Wally has a free plan (checked Oct 14, 2026).
Does Wally have an API?
Yes, a public API is documented (checked Oct 14, 2026).
How does Wally score?
Wally is not ranked among membership platforms yet: only 50% of the scorecard weight (4 of 7 criteria) has verified data, under the 60% we require.
What are the best Wally alternatives?
By our scorecard the top-ranked alternatives are Tutor LMS (99/100), Fourthwall (99/100) and Flodesk (98/100).
More on Wally
Rankings it appears in
Categories
Pricing last read Oct 14, 2026. Vendors change prices; the linked page is the final word.