Social analytics · 2026
Best social media analytics tools for ecommerce brands 7 tools ranked by verified data
Data checked Oct 14, 2026 against the vendors' own pages. How we verify
We scored 8 social media analytics tools for ecommerce brands with the same 8-criterion scorecard; 7 have enough verified data to be ranked.
Only tools listed for ecommerce brands are included.
linkutm ranks first with 97/100, followed by Zoho Social (96) and SocialPilot (74).
The lowest starting price among ranked tools (the least you can pay for a paid plan, for one user or account) is linkutm's: $9 per month billed monthly ($7 billed yearly) on the Personal plan.
The ranking
| # | Tool | Score | Coverage | From, billed monthly | From, billed yearly | Free plan | Platforms | Integrations | Checked |
|---|---|---|---|---|---|---|---|---|---|
| 1 |  linkutm | 97/100 | 80%6 of 8 criteria | $9/mo | $7/mo | Yes, 25 links | 2 | – | Oct 14, 2026 |
| 2 |  Zoho Social | 96/100 | 90%7 of 8 criteria | Not offered | $10/mo | Yes, 1 workspace | 14 | – | Oct 14, 2026 |
| 3 |  SocialPilot | 74/100 | 100%8 of 8 criteria | $30/mo | $85/mo | No | 10 | – | Oct 14, 2026 |
| 4 |  NapoleonCat | 58/100 | 95%7 of 8 criteria | $79/mo | Not offered | No | 7 | – | Oct 14, 2026 |
| 5 |  Agorapulse | 53/100 | 100%8 of 8 criteria | $99/user/mo | $79/user/mo | No | 10 | – | Oct 14, 2026 |
| 6 |  Modash | 50/100 | 75%5 of 8 criteria | Not offered | $1,225/mo | No | 3 | – | Oct 14, 2026 |
| 7 |  Emplifi | 43/100 | 85%6 of 8 criteria | $1,249/mo | Not offered | No | 2 | – | Oct 14, 2026 |
| – |  Whatagraph | Not ranked | 25%2 of 8 criteria | – | – | – | 3 | 60 | Oct 14, 2026 |
Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.
– = not published by the vendor, or not verified yet.
Why each one ranks where it does
- 1. linkutm 97/100
UTM link management tool with branded short links, QR codes, naming rules for campaign parameters, team workspaces and click analytics.
- Entry price (100/100): $9/month billed monthly on Personal; $7/month billed annually on Personal (scored on the monthly price)
- Free plan or trial (100/100): Free plan (Free)
From $9 per month billed monthly ($7 billed yearly) on the Personal plan.
Homepage captured Oct 14, 2026 - 2. Zoho Social 96/100
Social media management platform for scheduling, monitoring, analytics and team collaboration across many networks, with Zoho CRM integration.
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 3 of 4 tracked features verified: analytics, team access, ai assistant
From $10 per month billed yearly on the Standard plan.
- 3. SocialPilot 74/100
Social media management platform with a content calendar, bulk scheduling, approvals, unified inbox, analytics reports and white label options for agencies and brands.
- Verified features (100/100): 3 of 4 tracked features verified: analytics, team access, ai assistant
- API, integrations and export (100/100): public API
From $30 per month billed monthly on the Essentials plan.
- 4. NapoleonCat 58/100
Social media management tool combining a shared inbox, auto-moderation, publishing, analytics and reporting with an AI assistant.
- Verified features (100/100): 3 of 4 tracked features verified: analytics, team access, ai assistant
- Pricing transparency (100/100): 4 of 4 plans have a public price
From $79 per month billed monthly on the Standard plan.
- 5. Agorapulse 53/100
Social media management platform with scheduling, a shared inbox, listening, reporting and ROI tracking for teams and agencies.
- Verified features (100/100): 3 of 4 tracked features verified: analytics, team access, ai assistant
- API, integrations and export (100/100): public API, documented data export
From $99 per user per month billed monthly ($79 billed yearly) on the Standard plan.
- 6. Modash 50/100
Influencer marketing platform for brands to discover creators, manage relationships, track campaign content and pay creators.
- Verified features (100/100): 2 of 4 tracked features verified: analytics, team access
- API, integrations and export (100/100): public API, documented data export
From $1,225 per month billed yearly on the Enterprise plan.
- 7. Emplifi 43/100
Enterprise social media management platform combining publishing, listening, customer care inbox and user-generated content for commerce.
- Verified features (100/100): 3 of 4 tracked features verified: analytics, team access, ai assistant
- API, integrations and export (100/100): public API
From $1,249 per month billed monthly on the Essential plan.
How we picked
Every one of these social media analytics tools is scored by the same 8 criteria (scorecard v1). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to social media analytics tools. Nobody gets custom weights, including our own products.
| Criterion | Weight | Type | What we measure |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other social media analytics tools on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $9/month or less = 100, $99 or more = 0. Only billed annually: $7.50/month or less = 100, $199 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 4 features we track for this category the vendor's own pages verifiably show (analytics, team access, templates, ai assistant). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 2 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored. |
| Platform coverage | 10% | Category | How many of the 15 social platforms we track the vendor says the tool supports.Linear: platforms / 10 x 100, capped at 100. No verified platform list = not scored. |
| Cost per connected account | 10% | Category | Monthly price per connected account on the cheapest paid plan that allows at least 3 social accounts.Log scale: $3 per account or less = 100, $40 or more = 0. Plans that do not state an account limit are not used. |
| Cost per user (team of 3) | 5% | Category | Monthly price per user for a team of 3, on the cheapest paid plan that is priced per seat or states room for at least 3 users.Log scale: $6.67 per user or less = 100, $116 or more = 0. Plans that do not state a user limit are not used. No such plan = not scored. |
Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.
Questions, answered from the data
What is the best social media analytics tool for ecommerce brands?
linkutm, with 97/100 on our scorecard; Zoho Social is second with 96/100.
What is the cheapest social media analytics tool for ecommerce brands?
By entry price among ranked tools, linkutm: $9 per month billed monthly ($7 billed yearly) on the Personal plan.
Which of these have a free plan?
2 of the 8 tools have a free plan; the highest-ranked is linkutm.
How did you rank these social media analytics tools?
Each tool gets 0 to 100 per criterion from its published pricing, limits and features; the total is the weighted average over the criteria with verified data. Tools with under 60% of the weight covered are not ranked.
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