Social analytics · 2026
Best social media analytics tools for link tracking 6 tools ranked by verified data
Data checked Oct 14, 2026 – Oct 15, 2026 against the vendors' own pages. How we verify
Disclosure: TrackMedia is made by the team behind this site. It is scored by the same scorecard and code as every other tool, with no custom weights. Methodology
We scored 6 social media analytics tools for link tracking with the same 8-criterion scorecard; 6 have enough verified data to be ranked.
Only tools with a verified link tracking feature are included.
Zoho Social ranks first with 96/100, followed by TrackMedia (91) and SocialPilot (74).
The lowest starting price among ranked tools (the least you can pay for a paid plan, for one user or account) is TrackMedia's: $8.25 per month billed yearly on the Creator plan.
The ranking
| # | Tool | Score | Coverage | From, billed monthly | From, billed yearly | Free plan | Platforms | Checked |
|---|---|---|---|---|---|---|---|---|
| 1 |  Zoho Social | 96/100 | 90%7 of 8 criteria | Not offered | $10/mo | Yes, 1 workspace | 14 | Oct 14, 2026 |
| 2 |  TrackMediaOur product | 91/100 | 95%7 of 8 criteria | Not offered | $8.25/mo | Yes, 15 scheduled posts per month | 13 | Oct 15, 2026 |
| 3 |  SocialPilot | 74/100 | 100%8 of 8 criteria | $30/mo | $85/mo | No | 10 | Oct 14, 2026 |
| 4 |  Planpo.st | 73/100 | 100%8 of 8 criteria | $19.99/mo | Not offered | No | 5 | Oct 14, 2026 |
| 5 |  Agorapulse | 53/100 | 100%8 of 8 criteria | $99/user/mo | $79/user/mo | No | 10 | Oct 14, 2026 |
| 6 |  Emplifi | 43/100 | 85%6 of 8 criteria | $1,249/mo | Not offered | No | 2 | Oct 14, 2026 |
Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.
Why each one ranks where it does
- 1. Zoho Social 96/100
Social media management platform for scheduling, monitoring, analytics and team collaboration across many networks, with Zoho CRM integration.
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 3 of 4 tracked features verified: analytics, team access, ai assistant
From $10 per month billed yearly on the Standard plan.
Homepage captured Oct 14, 2026 - 2. TrackMedia 91/100Our product
Social media publishing tool that posts one draft to many networks with per-network versions, queues, link tracking, analytics, an API and an MCP server.
- Free plan or trial (100/100): Free plan (Free)
- Pricing transparency (100/100): 3 of 3 plans have a public price
From $8.25 per month billed yearly on the Creator plan.
- 3. SocialPilot 74/100
Social media management platform with a content calendar, bulk scheduling, approvals, unified inbox, analytics reports and white label options for agencies and brands.
- Verified features (100/100): 3 of 4 tracked features verified: analytics, team access, ai assistant
- API, integrations and export (100/100): public API
From $30 per month billed monthly on the Essentials plan.
- 4. Planpo.st 73/100
Social media scheduler with a multi-platform calendar, video and carousel studio, client approvals and per-post revenue attribution, plus an MCP server for AI agents.
- Verified features (100/100): 3 of 4 tracked features verified: analytics, team access, ai assistant
- API, integrations and export (100/100): public API
From $19.99 per month billed monthly on the Creator plan.
- 5. Agorapulse 53/100
Social media management platform with scheduling, a shared inbox, listening, reporting and ROI tracking for teams and agencies.
- Verified features (100/100): 3 of 4 tracked features verified: analytics, team access, ai assistant
- API, integrations and export (100/100): public API, documented data export
From $99 per user per month billed monthly ($79 billed yearly) on the Standard plan.
- 6. Emplifi 43/100
Enterprise social media management platform combining publishing, listening, customer care inbox and user-generated content for commerce.
- Verified features (100/100): 3 of 4 tracked features verified: analytics, team access, ai assistant
- API, integrations and export (100/100): public API
From $1,249 per month billed monthly on the Essential plan.
How we picked
Every one of these social media analytics tools is scored by the same 8 criteria (scorecard v1). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to social media analytics tools. Nobody gets custom weights, including our own products.
| Criterion | Weight | Type | What we measure |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other social media analytics tools on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $9/month or less = 100, $99 or more = 0. Only billed annually: $7.50/month or less = 100, $199 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 4 features we track for this category the vendor's own pages verifiably show (analytics, team access, templates, ai assistant). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 2 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored. |
| Platform coverage | 10% | Category | How many of the 15 social platforms we track the vendor says the tool supports.Linear: platforms / 10 x 100, capped at 100. No verified platform list = not scored. |
| Cost per connected account | 10% | Category | Monthly price per connected account on the cheapest paid plan that allows at least 3 social accounts.Log scale: $3 per account or less = 100, $40 or more = 0. Plans that do not state an account limit are not used. |
| Cost per user (team of 3) | 5% | Category | Monthly price per user for a team of 3, on the cheapest paid plan that is priced per seat or states room for at least 3 users.Log scale: $6.67 per user or less = 100, $116 or more = 0. Plans that do not state a user limit are not used. No such plan = not scored. |
Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.
Questions, answered from the data
What is the best social media analytics tool for link tracking?
Zoho Social, with 96/100 on our scorecard; TrackMedia is second with 91/100.
What is the cheapest social media analytics tool for link tracking?
By entry price among ranked tools, TrackMedia: $8.25 per month billed yearly on the Creator plan.
Which of these have a free plan?
2 of the 6 tools have a free plan; the highest-ranked is Zoho Social.
How did you rank these social media analytics tools?
Each tool gets 0 to 100 per criterion from its published pricing, limits and features; the total is the weighted average over the criteria with verified data. Tools with under 60% of the weight covered are not ranked.
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