Social analytics
linkutm vs Zoho Social compared on 12 fields
- linkutm score
- 97/100 (6 of 8 criteria)
- Zoho Social score
- 96/100 (7 of 8 criteria)
- Fields won by linkutm
- 2 of 7
- Fields won by Zoho Social
- 2 of 7
linkutm
Zoho Social
Data checked Oct 14, 2026 against the vendors' own pages. How we verify
linkutm and Zoho Social are both social media analytics tools. We compared them on 12 fields read from each vendor's own pages.
On the social media analytics tools scorecard linkutm scores 97/100 (6 of 8 criteria) and Zoho Social 96/100 (7 of 8 criteria) (ranks 4 and 6 in the category).
Of the 7 fields with a clear rule (lower price, higher count, yes over no), linkutm wins 2, Zoho Social wins 2 and 3 are ties.
linkutm scores clearly higher on cost per user (team of 3).
Zoho Social scores clearly higher on pricing transparency.
Side by side
| Field | linkutm | Zoho Social | Winner and basis |
|---|---|---|---|
| Cheapest paid plan (billed monthly) | ✓ $9/month | $10/month | linkutm |
| Same plan, per month billed annually | ✓ $7/month | $10/month | linkutm |
| Free plan | Yes | Yes | Tie |
| Free trial | No | ✓ Yes | Zoho Social |
| Trial length (days) | – | 15 | No winner: needs a value on both sides |
| Platforms supported | 2 | ✓ 14 | Zoho Social |
| Public API | Yes | – | No winner: needs a value on both sides |
| Data export | Links and click data as CSV | – | No winner: needs a value on both sides |
| Analytics | Yes | Yes | Tie |
| Team access | Yes | Yes | Tie |
| Templates | Yes | – | No winner: needs a value on both sides |
| AI assistant | – | Yes | No winner: needs a value on both sides |
– = not published by the vendor, or not verified yet.
Sources: linkutm pricing page, checked Oct 14, 2026; Zoho Social pricing page, checked Oct 14, 2026. Each feature value links its own source on the tool's page.
Scorecard, criterion by criterion
| Criterion | Weight | linkutm | Zoho Social |
|---|---|---|---|
| Entry price | 25% | 100$9/month billed monthly on Personal; $7/month billed annually on Personal (scored on the monthly price) | 91$10/month billed annually on Standard; no monthly-billed price published (scored against annual-billed prices) |
| Free plan or trial | 15% | 100Free plan (Free) | 100Free plan (Free) |
| Pricing transparency | 10% | 844 of 5 plans have a public price (1 "contact sales") | 1004 of 4 plans have a public price |
| Verified features | 15% | 1003 of 4 tracked features verified: analytics, team access, templates | 1003 of 4 tracked features verified: analytics, team access, ai assistant |
| API, integrations and export | 10% | 100public API, documented data export | – |
| Platform coverage | 10% | – | 10014 of 15 tracked platforms supported |
| Cost per connected account | 10% | – | 96$3.33 per connected account per month on Standard (3 accounts, 1 user, billed annually) |
| Cost per user (team of 3) | 5% | 87$9.67 per user per month on Growth (team of 3, billed monthly) | 76$13.33 per user per month on Premium (team of 3, billed annually) |
| Total score | 100% | 97/100 (6 of 8 criteria) | 96/100 (7 of 8 criteria) |
linkutm plans
| Plan | Billed monthly | Billed yearly | Charged per | Published limits |
|---|---|---|---|---|
| Free | Free | Free | per workspace |
|
| Personal | $9 | $7 | per workspace |
|
| Growth | $29 | $23 | per workspace |
|
| Agency | $79 | $63 | per workspace |
|
| Enterprise | Contact sales | Contact sales | Not stated |
|
Prices in USD per month, before tax. Read from the vendor's pricing page on Oct 14, 2026. "Not stated" means the page does not publish it.
Zoho Social plans
| Plan | Billed monthly | Billed yearly | Charged per | Published limits |
|---|---|---|---|---|
| Free | Free | Free | Not stated |
|
| Standard | Not offered | $10 | Not stated |
|
| Professional | Not offered | $30 | Not stated |
|
| Premium | Not offered | $40 | Not stated |
|
Prices in USD per month, before tax. Read from the vendor's pricing page on Oct 14, 2026. "Not stated" means the page does not publish it.
How we picked
Every one of these social media analytics tools is scored by the same 8 criteria (scorecard v1). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to social media analytics tools. Nobody gets custom weights, including our own products.
| Criterion | Weight | Type | What we measure |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other social media analytics tools on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $9/month or less = 100, $99 or more = 0. Only billed annually: $7.50/month or less = 100, $199 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 4 features we track for this category the vendor's own pages verifiably show (analytics, team access, templates, ai assistant). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 2 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored. |
| Platform coverage | 10% | Category | How many of the 15 social platforms we track the vendor says the tool supports.Linear: platforms / 10 x 100, capped at 100. No verified platform list = not scored. |
| Cost per connected account | 10% | Category | Monthly price per connected account on the cheapest paid plan that allows at least 3 social accounts.Log scale: $3 per account or less = 100, $40 or more = 0. Plans that do not state an account limit are not used. |
| Cost per user (team of 3) | 5% | Category | Monthly price per user for a team of 3, on the cheapest paid plan that is priced per seat or states room for at least 3 users.Log scale: $6.67 per user or less = 100, $116 or more = 0. Plans that do not state a user limit are not used. No such plan = not scored. |
Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.
Questions, answered from the data
Is linkutm cheaper than Zoho Social?
linkutm starts lower: $9 per month billed monthly ($7 billed yearly) on the Personal plan, against $10 per month billed yearly on the Standard plan for Zoho Social. Check the unit: per-user and per-account prices scale differently.
Do linkutm and Zoho Social have free plans?
Both have a free plan.
Which supports more social platforms, linkutm or Zoho Social?
Zoho Social supports 14 platforms, linkutm 2.
Which is better, linkutm or Zoho Social?
On our scorecard linkutm scores higher (97/100 (6 of 8 criteria) vs 96/100 (7 of 8 criteria)). The score weighs every criterion the same way for every tool; check the rows above for the ones that matter to you.