Hootsuite review 44/100 on verified data
Hootsuite is a social media management tool: Social media management suite covering post scheduling, a shared inbox, social listening, competitor tracking and reporting, with an AI assistant.
Data checked Oct 14, 2026 against the vendors' own pages. How we verify
- Score (rank 45 of 49)
- 44/100
- Coverage (7 of 7 criteria)
- 100%
- From, per month
- $99/user
- Free plan
- No
It works with 3 platforms of the 15 we track: Instagram, Facebook and X (Twitter).
Paid plans start at $99 per user per month billed yearly on the Standard plan, and there is no free plan, but a 14-day free trial.
The vendor lists 100 integrations.
In our social media management tools ranking Hootsuite scores 44/100, rank 45 of 49, based on 7 of 7 criteria (100% of the scorecard weight backed by verified data).
Hootsuite at a glance
- Pricing model
- Paid only source, Oct 14, 2026
- Cheapest paid plan
- Standard: $99/user/mo (billed yearly) source, Oct 14, 2026
- Free plan
- No source, Oct 14, 2026
- Free trial
- 14 days source, Oct 14, 2026
- Platforms
- Instagram, Facebook, X (Twitter) source, Oct 14, 2026
- Integrations
- 100 source, Oct 14, 2026
Hootsuite plans
Standard
$99per month, billed yearly
- Billed monthly
- Not offered
- Billed yearly
- $99
- Charged per
- per user
Published limits
- 10 social accounts
Professional
$199per month, billed yearly
- Billed monthly
- Not offered
- Billed yearly
- $199
- Charged per
- per user
Published limits
- Unlimited social accounts
Advanced
$399per month, billed yearly
- Billed monthly
- Not offered
- Billed yearly
- $399
- Charged per
- per user
Published limits
- Unlimited social accounts
Enterprise
Contact sales
- Billed monthly
- Contact sales
- Billed yearly
- Contact sales
- Charged per
- Not stated
Published limits
None stated
Prices in USD per month, before tax. Read from the vendor's pricing page on Oct 14, 2026. "Not stated" means the page does not publish it.
Full Hootsuite pricing and plan limitsHow Hootsuite scores
Score
44/100
Rank #45 of 49
Coverage 100%
7 of 7 criteria. Ranked at 60% or more.
Entry price
0/100
Weight 25%$99/month per seat billed annually on Standard; no monthly-billed price published (scored against annual-billed prices) source
Free plan or trial
60/100
Weight 15%Free trial (14 days), no free plan source
Pricing transparency
80/100
Weight 10%3 of 4 plans have a public price (1 "contact sales") source
Verified features
82/100
Weight 15%9 of 21 tracked features verified: bulk scheduling (csv or multi-post), calendar view, ai caption assistant, post and account analytics, best-time-to-post suggestions, approval workflows, unified social inbox, social listening, competitor analytics source 1source 2
API, integrations and export
100/100
Weight 10%100 integrations source
Platform coveragecategory criterion
30/100
Weight 10%3 of 15 tracked platforms supported source
Cost per connected accountcategory criterion
14/100
Weight 15%$39.60 per connected account per month on Standard (5 accounts, 2 users, billed annually) source
Hootsuite features
- Platforms supported
- Instagram, Facebook, X (Twitter) source, Oct 14, 2026
- Bulk scheduling (CSV or multi-post)
- Yes source, Oct 14, 2026
- Calendar view
- Yes source, Oct 14, 2026
- AI caption assistant
- Yes source, Oct 14, 2026
- Post and account analytics
- Yes source, Oct 14, 2026
- Best-time-to-post suggestions
- Yes source, Oct 14, 2026
- Approval workflows
- Yes source, Oct 14, 2026
- Unified social inbox
- Yes source, Oct 14, 2026
- Social listening
- Yes source, Oct 14, 2026
- Competitor analytics
- Yes source, Oct 14, 2026
14 more details we track are not published by the vendor or not verified yet (shown as – in tables). How we verify
Hootsuite alternatives
| # | Tool | Score | Coverage | From, billed monthly | From, billed yearly | Free plan | Platforms | Checked |
|---|---|---|---|---|---|---|---|---|
| 1 |  Buffer | 96/100 | 75%5 of 7 criteria | Not offered | $5/account/mo | Yes, 3 social accounts | – | Oct 14, 2026 |
| 2 |  Pallyy | 93/100 | 85%6 of 7 criteria | $25/mo | Not offered | Yes, 1 workspace | 10 | Oct 14, 2026 |
| 3 |  PostEverywhere | 93/100 | 100%7 of 7 criteria | $9/mo | Not offered | No | 10 | Oct 14, 2026 |
| 4 |  Posterly | 93/100 | 100%7 of 7 criteria | Not offered | $6/mo | No | 12 | Oct 14, 2026 |
| 5 |  Publer | 91/100 | 60%5 of 7 criteria | Free | Free | Yes, 1 user | 12 | Oct 14, 2026 |
Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.
All 59 Hootsuite alternatives, rankedMore ways to weigh up Hootsuite
Compare Hootsuite
Questions, answered from the data
How much does Hootsuite cost?
Paid plans start at $99 per user per month billed yearly on the Standard plan, according to Hootsuite's pricing page (checked Oct 14, 2026).
Does Hootsuite have a free plan?
No: Hootsuite has no free plan, but a 14-day free trial (checked Oct 14, 2026).
Which social platforms does Hootsuite support?
Hootsuite supports 3 platforms: Instagram, Facebook and X (Twitter).
How does Hootsuite score?
In our social media management tools ranking Hootsuite scores 44/100, rank 45 of 49, based on 7 of 7 criteria (100% of the scorecard weight backed by verified data).
What are the best Hootsuite alternatives?
By our scorecard the top-ranked alternatives are Buffer (96/100), Pallyy (93/100) and PostEverywhere (93/100).
More on Hootsuite
Hootsuite
Rankings it appears in
- Best social media management tools
- Best social media management tools for Instagram
- Best social media management tools for Facebook
- Best social media management tools for X (Twitter)
- Best social media scheduling tools
- Best social media scheduling tools for Instagram
- Best social media scheduling tools for Facebook
- Best social media scheduling tools for X (Twitter)
- Best social listening tools
- Best social listening tools for X (Twitter)
Platforms
Built for
Pricing last read Oct 14, 2026. Vendors change prices; the linked page is the final word.