Memberships and subscriptions · 2026
Best membership platforms for coaches 5 tools ranked by verified data
Data checked Oct 14, 2026 against the vendors' own pages. How we verify
We scored 5 membership platforms for coaches with the same 7-criterion scorecard; 5 have enough verified data to be ranked.
Only tools listed for coaches are included.
Tutor LMS ranks first with 99/100, followed by LifterLMS (89) and LearnWorlds (78).
The lowest starting price among ranked tools (the least you can pay for a paid plan, for one user or account) is Tutor LMS's: $16.58 per month billed yearly on the Individual plan.
The ranking
| # | Tool | Score | Coverage | From, billed monthly | From, billed yearly | Free plan | Integrations | Public API | Checked |
|---|---|---|---|---|---|---|---|---|---|
| 1 |  Tutor LMS | 99/100 | 85%6 of 7 criteria | Not offered | $16.58/mo | Yes, unlimited members | – | – | Oct 14, 2026 |
| 2 |  LifterLMS | 89/100 | 75%5 of 7 criteria | Not offered | $16.58/mo | Yes, unlimited members | – | Yes | Oct 14, 2026 |
| 3 |  LearnWorlds | 78/100 | 85%6 of 7 criteria | $29/mo | $24/mo | No | 50 | Yes | Oct 14, 2026 |
| 4 |  Heartbeat | 67/100 | 100%7 of 7 criteria | $49/mo | $40/mo | No | – | Yes | Oct 14, 2026 |
| 5 |  Kartra | 62/100 | 90%6 of 7 criteria | $59/mo | $52/mo | No | – | Yes | Oct 14, 2026 |
Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.
– = not published by the vendor, or not verified yet.
Why each one ranks where it does
- 1. Tutor LMS 99/100
WordPress LMS plugin for creating, managing and selling online courses with quizzes, assignments, certificates, memberships and an AI course generator.
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 4 of 4 tracked features verified: analytics, team access, templates, ai assistant
From $16.58 per month billed yearly on the Individual plan.
Homepage captured Oct 14, 2026 - 2. LifterLMS 89/100
WordPress LMS plugin with paid add-on bundles for building and selling online courses and memberships, with quizzes, certificates and e-commerce add-ons.
- Free plan or trial (100/100): Free plan (Core Plugin)
- Pricing transparency (100/100): 4 of 4 plans have a public price
From $16.58 per month billed yearly on the Earth Bundle plan.
- 3. LearnWorlds 78/100
Learning management platform for building, branding and selling online courses and training programs, with AI tools, assessments and a website builder.
- Verified features (100/100): 4 of 4 tracked features verified: analytics, team access, templates, ai assistant
- Members per plan (100/100): 1,000 members on Starter ($29/month)
From $29 per month billed monthly ($24 billed yearly) on the Starter plan.
- 4. Heartbeat 67/100
Community platform that combines discussion channels, courses, events, payments and a branded app for people who sell memberships.
- Verified features (100/100): 2 of 4 tracked features verified: analytics, ai assistant
- Pricing transparency (100/100): 3 of 3 plans have a public price
From $49 per month billed monthly ($40 billed yearly) on the Build plan.
- 5. Kartra 62/100
Business platform with landing pages, funnels, email marketing, online courses, memberships, checkouts and affiliate management in one subscription.
- Verified features (100/100): 4 of 4 tracked features verified: analytics, team access, templates, ai assistant
- Pricing transparency (100/100): 4 of 4 plans have a public price
From $59 per month billed monthly ($52 billed yearly) on the Essentials plan.
How we picked
Every one of these membership platforms is scored by the same 7 criteria (scorecard v1). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to membership platforms. Nobody gets custom weights, including our own products.
| Criterion | Weight | Type | What we measure |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other membership platforms on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $15/month or less = 100, $79 or more = 0. Only billed annually: $15.83/month or less = 100, $89 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 4 features we track for this category the vendor's own pages verifiably show (analytics, team access, templates, ai assistant). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 2 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored. |
| Fee on sales | 15% | Category | The percentage of each sale the platform keeps, as the vendor states it (the cheapest paid plan that states a fee).Linear, lower is better: 0% = 100, 10% or more = 0. No stated fee = not scored. |
| Members per plan | 10% | Category | Members included on the cheapest paid plan that states a limit.Log scale: 1,000 or more (or unlimited) = 100. No stated limit = not scored. |
Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.
Questions, answered from the data
What is the best membership platform for coaches?
Tutor LMS, with 99/100 on our scorecard; LifterLMS is second with 89/100.
What is the cheapest membership platform for coaches?
By entry price among ranked tools, Tutor LMS: $16.58 per month billed yearly on the Individual plan.
Which of these have a free plan?
2 of the 5 tools have a free plan; the highest-ranked is Tutor LMS.
How did you rank these membership platforms?
Each tool gets 0 to 100 per criterion from its published pricing, limits and features; the total is the weighted average over the criteria with verified data. Tools with under 60% of the weight covered are not ranked.