URL shorteners · 2026
Best URL shorteners for agencies 6 tools ranked by verified data
Data checked Oct 14, 2026 against the vendors' own pages. How we verify
We scored 6 URL shorteners for agencies with the same 8-criterion scorecard; 6 have enough verified data to be ranked.
Only tools listed for agencies are included.
EZQR ranks first with 100/100, followed by Lenkli (83) and Snipr.sh (82).
The lowest starting price among ranked tools (the least you can pay for a paid plan, for one user or account) is EZQR's: $5 per month billed monthly on the Lite plan.
The ranking
| # | Tool | Score | Coverage | From, billed monthly | From, billed yearly | Free plan | Integrations | Public API | Checked |
|---|---|---|---|---|---|---|---|---|---|
| 1 |  EZQR | 100/100 | 80%6 of 8 criteria | $5/mo | Not offered | Yes | – | Yes | Oct 14, 2026 |
| 2 |  Lenkli | 83/100 | 95%7 of 8 criteria | $9/mo | Not offered | Yes, 25 links | – | Yes | Oct 14, 2026 |
| 3 |  Snipr.sh | 82/100 | 95%7 of 8 criteria | $5/mo | Not offered | Yes, 5 links | 4 | Yes | Oct 14, 2026 |
| 4 |  linkutm | 79/100 | 100%8 of 8 criteria | $9/mo | $7/mo | Yes, 25 links | – | Yes | Oct 14, 2026 |
| 5 |  Flyn | 79/100 | 95%7 of 8 criteria | $12/mo | $9/mo | Yes, 25 links | – | Yes | Oct 14, 2026 |
| 6 |  Replug | 77/100 | 100%8 of 8 criteria | $19/mo | $9.50/mo | Yes, 100 links | – | Yes | Oct 14, 2026 |
Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.
– = not published by the vendor, or not verified yet.
Why each one ranks where it does
- 1. EZQR 100/100
QR code generator with free static codes and paid dynamic codes offering editable destinations, scan analytics, A/B testing and landing pages.
- Entry price (100/100): $5/month billed monthly on Lite (scored on the monthly price)
- Free plan or trial (100/100): Free plan (Free)
From $5 per month billed monthly on the Lite plan.
Homepage captured Oct 14, 2026 - 2. Lenkli 83/100
Link platform combining short links, dynamic QR codes, a bio page and click analytics, with a REST API and an MCP server.
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 5 of 7 tracked features verified: custom domain, qr codes, click analytics, link-in-bio page, team access
From $9 per month billed monthly on the Pro plan.
- 3. Snipr.sh 82/100
Link shortener with custom domains, smart routing, conversion pixels, QR codes and real-time click analytics.
- Entry price (100/100): $5/month billed monthly on Starter (scored on the monthly price)
- Free plan or trial (100/100): Free plan (Free)
From $5 per month billed monthly on the Starter plan.
- 4. linkutm 79/100
UTM link management tool with branded short links, QR codes, naming rules for campaign parameters, team workspaces and click analytics.
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 6 of 7 tracked features verified: custom domain, qr codes, click analytics, utm builder, bulk shortening, team access
From $9 per month billed monthly ($7 billed yearly) on the Personal plan.
- 5. Flyn 79/100
Link shortener with branded domains, click analytics, QR codes, smart routing and team workspaces.
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 6 of 7 tracked features verified: custom domain, qr codes, click analytics, utm builder, bulk shortening, team access
From $12 per month billed monthly ($9 billed yearly) on the Pro plan.
- 6. Replug 77/100
Link management platform for branded short links, bio link pages and QR codes with click analytics, A/B testing and retargeting pixels.
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 6 of 7 tracked features verified: custom domain, qr codes, click analytics, utm builder, link-in-bio page, team access
From $19 per month billed monthly ($9.50 billed yearly) on the Essentials plan.
How we picked
Every one of these URL shorteners is scored by the same 8 criteria (scorecard v1). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to URL shorteners. Nobody gets custom weights, including our own products.
| Criterion | Weight | Type | What we measure |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other URL shorteners on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $5/month or less = 100, $29 or more = 0. Only billed annually: $4/month or less = 100, $24.92 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 7 features we track for this category the vendor's own pages verifiably show (custom domain, qr codes, click analytics, utm builder, link-in-bio page, bulk shortening, team access). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 4 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored. |
| Free plan limits | 10% | Category | What the free plan allows: links (full marks at 100).Each stated limit linear up to its full mark (unlimited = 100), averaged. Tools without a free plan, or whose free plan states none of these limits, are not scored here. |
| Links on paid plans | 10% | Category | Links included on the cheapest paid plan that states a limit.Log scale: 1,000 or more (or unlimited) = 100. No stated limit = not scored. |
| Cost per user (team of 3) | 5% | Category | Monthly price per user for a team of 3, on the cheapest paid plan that is priced per seat or states room for at least 3 users.Log scale: $6.67 per user or less = 100, $30 or more = 0. Plans that do not state a user limit are not used. No such plan = not scored. |
Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.
Questions, answered from the data
What is the best URL shortener for agencies?
EZQR, with 100/100 on our scorecard; Lenkli is second with 83/100.
What is the cheapest URL shortener for agencies?
By entry price among ranked tools, EZQR: $5 per month billed monthly on the Lite plan.
Which of these have a free plan?
6 of the 6 tools have a free plan; the highest-ranked is EZQR.
How did you rank these URL shorteners?
Each tool gets 0 to 100 per criterion from its published pricing, limits and features; the total is the weighted average over the criteria with verified data. Tools with under 60% of the weight covered are not ranked.