Digital product stores
LifterLMS vs SendOwl compared on 8 fields
- LifterLMS score
- 75/100 (5 of 7 criteria)
- SendOwl score
- 68/100 (6 of 7 criteria)
- Fields won by LifterLMS
- 2 of 5
- Fields won by SendOwl
- 1 of 5
LifterLMS
SendOwl
Data checked Oct 14, 2026 against the vendors' own pages. How we verify
LifterLMS and SendOwl are both digital product store tools. We compared them on 8 fields read from each vendor's own pages.
On the digital product store tools scorecard LifterLMS scores 75/100 (5 of 7 criteria) and SendOwl 68/100 (6 of 7 criteria) (ranks 6 and 8 in the category).
Of the 5 fields with a clear rule (lower price, higher count, yes over no), LifterLMS wins 2, SendOwl wins 1 and 2 are ties.
LifterLMS scores clearly higher on free plan or trial and entry price.
SendOwl scores clearly higher on verified features.
Side by side
| Field | LifterLMS | SendOwl | Winner and basis |
|---|---|---|---|
| Cheapest paid plan (billed monthly) | ✓ $16.58/month | $39/month | LifterLMS |
| Same plan, per month billed annually | – | $32.50/month | No winner: needs a value on both sides |
| Free plan | ✓ Yes | No | LifterLMS |
| Free trial | No | ✓ Yes | SendOwl |
| Public API | Yes | Yes | Tie |
| Data export | Student, course and quiz reporting, including enrollment and completion dates and quiz results, as CSV | Order reports as downloadable CSVs | No winner: no rule for this field |
| Analytics | Yes | Yes | Tie |
| Team access | – | Yes | No winner: needs a value on both sides |
– = not published by the vendor, or not verified yet.
Sources: LifterLMS pricing page, checked Oct 14, 2026; SendOwl pricing page, checked Oct 14, 2026. Each feature value links its own source on the tool's page.
Scorecard, criterion by criterion
| Criterion | Weight | LifterLMS | SendOwl |
|---|---|---|---|
| Entry price | 25% | 55$16.58/month billed annually on Earth Bundle; no monthly-billed price published (scored against annual-billed prices) | 16$39/month billed monthly on Launch; $32.50/month billed annually on Launch (scored on the monthly price) |
| Free plan or trial | 15% | 100Free plan (Core Plugin) | 60Free trial, no free plan |
| Pricing transparency | 10% | 1004 of 4 plans have a public price | 1004 of 4 plans have a public price |
| Verified features | 15% | 501 of 4 tracked features verified: analytics | 1002 of 4 tracked features verified: analytics, team access |
| API, integrations and export | 10% | 100public API, documented data export | 100public API, documented data export |
| Products per plan | 10% | – | 100Unlimited products for sale on Launch ($39/month) |
| Total score | 100% | 75/100 (5 of 7 criteria) | 68/100 (6 of 7 criteria) |
LifterLMS plans
| Plan | Billed monthly | Billed yearly | Charged per | Published limits |
|---|---|---|---|---|
| Core Plugin | Not stated | Free | per workspace |
|
| Earth Bundle | Not offered | $16.58 | per workspace | None stated |
| Universe Bundle | Not offered | $24.92 | per workspace | None stated |
| Infinity Bundle | Not offered | $66.58 | per workspace | None stated |
Prices in USD per month, before tax. Read from the vendor's pricing page on Oct 14, 2026. "Not stated" means the page does not publish it.
SendOwl plans
| Plan | Billed monthly | Billed yearly | Charged per | Published limits |
|---|---|---|---|---|
| Launch | $39 | $32.50 | per workspace |
|
| Grow | $87 | $72.50 | per workspace |
|
| Scale | $159 | $132.50 | per workspace |
|
| Business | $299 | Not stated | per workspace | None stated |
Prices in USD per month, before tax. Read from the vendor's pricing page on Oct 14, 2026. "Not stated" means the page does not publish it.
How we picked
Every one of these digital product store tools is scored by the same 7 criteria (scorecard v1). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to digital product store tools. Nobody gets custom weights, including our own products.
| Criterion | Weight | Type | What we measure |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other digital product store tools on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $12.09/month or less = 100, $48.37 or more = 0. Only billed annually: $8.85/month or less = 100, $35.39 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 4 features we track for this category the vendor's own pages verifiably show (analytics, team access, templates, ai assistant). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 2 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored. |
| Fee on sales | 15% | Category | The percentage of each sale the platform keeps, as the vendor states it (the cheapest paid plan that states a fee).Linear, lower is better: 0% = 100, 10% or more = 0. No stated fee = not scored. |
| Products per plan | 10% | Category | Products for sale included on the cheapest paid plan that states a limit.Log scale: 100 or more (or unlimited) = 100. No stated limit = not scored. |
Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.
Questions, answered from the data
Is LifterLMS cheaper than SendOwl?
LifterLMS starts lower: $16.58 per month billed yearly on the Earth Bundle plan, against $39 per month billed monthly ($32.50 billed yearly) on the Launch plan for SendOwl. Check the unit: per-user and per-account prices scale differently.
Do LifterLMS and SendOwl have free plans?
LifterLMS has a free plan; SendOwl does not.
Which is better, LifterLMS or SendOwl?
On our scorecard LifterLMS scores higher (75/100 (5 of 7 criteria) vs 68/100 (6 of 7 criteria)). The score weighs every criterion the same way for every tool; check the rows above for the ones that matter to you.