Digital product stores
Top SendOwl competitors 8 competitors in SendOwl's market
- Competitors listed
- 8
- Ranked on the scorecard
- 4
- SendOwl's rank
- #8 of 12
- With a free plan
- 4
Data checked Oct 14, 2026 against the vendors' own pages. How we verify
These are the 8 tools closest to SendOwl in its own market: digital product store tools that list digital product stores too, picked by shared categories and how close their entry price is to SendOwl's (the rules are below).
4 of them are ranked on the digital product store tools scorecard; Easy Digital Downloads is the highest at 91/100 (#3 of 12 in the category).
SendOwl itself is #8 of 12 with 68/100, so 2 competitors on this list rank above it.
SendOwl's cheapest paid plan is $39 billed monthly (Launch). On the same billing basis, 3 of 4 competitors with a published price start lower and 1 start higher; entry plans are not like-for-like, so check the limits.
4 competitors have a free plan; SendOwl does not.
SendOwl vs its competitors: market position
| Rank | Tool | Score | From, billed monthly | From, billed yearly | Free plan | Public API | Integrations | Features verified | Data checked |
|---|---|---|---|---|---|---|---|---|---|
| #8 | SendOwlThis tool | 68/100 | $39/mo | $32.50/mo | No | Yes | – | 2 of 4 | Oct 14, 2026 |
| #3 |  Easy Digital Downloads | 91/100 | Not offered | $8.29/mo | Yes | Yes | 100 | 1 of 4 | Oct 14, 2026 |
| #7 |  Followrs | 70/100 | $29/mo | Not offered | Yes, unlimited products | – | – | 1 of 4 | Oct 14, 2026 |
| #10 |  Shopify | 63/100 | $25/mo | $19/mo | No | Yes | 21,000 | 4 of 4 | Oct 14, 2026 |
| #11 |  SamCart | 60/100 | $79/mo | Not offered | No | Yes | – | 3 of 4 | Oct 14, 2026 |
| – | Lemon Squeezy | Not ranked | Free | Free | Yes, 500 subscribers | Yes | – | 1 of 4 | Oct 14, 2026 |
| – |  Marketsy.ai | Not ranked | Not offered | Not offered | No | Yes | – | 3 of 4 | Oct 14, 2026 |
| – |  Paddle | Not ranked | Contact sales | Contact sales | No | Yes | – | 1 of 4 | Oct 14, 2026 |
| – |  Payco | Not ranked | – | – | Yes | – | – | 3 of 4 | Oct 14, 2026 |
Each value links the page it was read from (hover for the check date).
– = not published by the vendor, or not verified yet.
How each competitor differs from SendOwl
- Easy Digital Downloads · #3, 91/100
WordPress plugin for selling digital products with checkout, subscriptions, discount codes, software licensing and reporting.
- Score: 91/100, #3 of 12 (SendOwl: 68/100, #8)
- Entry price: $8.29 per month billed annually (Personal), $24.21 less than SendOwl's $32.50 source
- Free plan: yes (SendOwl: no) source
- Verified features: Analytics, Public API
4 of 8 tracked details verified
Homepage captured Oct 14, 2026 - Followrs · #7, 70/100
Storefront and link-in-bio page builder for creators to sell digital products, collect email addresses and accept payments through Stripe.
- Score: 70/100, #7 of 12 (SendOwl: 68/100, #8)
- Entry price: $29 billed monthly (Early Pro), $10 less than SendOwl's $39 source
- Free plan: yes (SendOwl: no) source
- Verified features: Analytics
2 of 8 tracked details verified
- Shopify · #10, 63/100
Commerce platform for building online stores and selling online, in person and through social channels, with built-in checkout, themes and an AI assistant.
- Score: 63/100, #10 of 12 (SendOwl: 68/100, #8)
- Entry price: $25 billed monthly (Basic), $14 less than SendOwl's $39 source
- Matches SendOwl: has all 3 features we verified for SendOwl
7 of 8 tracked details verified
- SamCart · #11, 60/100
Checkout and sales page platform for selling digital products, courses and subscriptions, with upsells, order bumps and an AI assistant.
- Score: 60/100, #11 of 12 (SendOwl: 68/100, #8)
- Entry price: $79 billed monthly (Core), $40 more than SendOwl's $39 source
- Matches SendOwl: has all 3 features we verified for SendOwl
5 of 8 tracked details verified
Lemon Squeezy
Merchant-of-record platform for selling software, subscriptions and digital downloads, handling payments and sales tax, with email marketing tools.
- Score: not ranked (50% coverage)
- Entry price: free; no paid plans published source
- Free plan: yes (SendOwl: no) source
- Verified features: Analytics, Public API
3 of 8 tracked details verified
- Marketsy.ai
Storefront builder that uses AI to set up a store for selling digital products, courses and memberships, with Stripe and PayPal checkout.
- Score: not ranked (50% coverage)
- Matches SendOwl: has all 3 features we verified for SendOwl
5 of 8 tracked details verified
- Payco
Indonesian page builder that combines landing pages with payment links and local payment channels so creators and small businesses can sell online.
- Score: not ranked (25% coverage)
- Free plan: yes (SendOwl: no) source
- Verified features: Team access, Templates, AI assistant
5 of 8 tracked details verified
SendOwl head to head
How we picked
- Pool: tools in the same market as the tool on this page: they list its primary category, and their own primary category is one it lists too. Explicit competitor links count as well.
- Closest first, at most 10: explicit competitors, then the same primary category, then more shared categories, then the smallest gap in entry price (per month, on a log scale), then more shared platforms, then name.
- Order on the page: tools ranked on the category scorecard by their category rank, then tools that are not ranked (no scorecard, or under 60% of the weight with verified data) in closeness order.
- Prices are compared only on the same billing basis (billed monthly with billed monthly, billed annually with billed annually). A feature counts as missing only when the vendor's page states it; a feature the vendor does not mention is not listed either way.
Every value is read from the vendor's own pages (or GitHub for licences and stars) and shown with the date we checked it. A value we could not verify is shown as a dash, never estimated, and never read as a “no”. We did not test these tools hands-on unless a listing says so. Methodology
The scorecard behind the ranks
Every one of these digital product store tools is scored by the same 7 criteria (scorecard v1). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to digital product store tools. Nobody gets custom weights, including our own products.
| Criterion | Weight | Type | What we measure |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other digital product store tools on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $12.09/month or less = 100, $48.37 or more = 0. Only billed annually: $8.85/month or less = 100, $35.39 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 4 features we track for this category the vendor's own pages verifiably show (analytics, team access, templates, ai assistant). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 2 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored. |
| Fee on sales | 15% | Category | The percentage of each sale the platform keeps, as the vendor states it (the cheapest paid plan that states a fee).Linear, lower is better: 0% = 100, 10% or more = 0. No stated fee = not scored. |
| Products per plan | 10% | Category | Products for sale included on the cheapest paid plan that states a limit.Log scale: 100 or more (or unlimited) = 100. No stated limit = not scored. |
Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.
Questions, answered from the data
Who are SendOwl's main competitors?
By our scorecard, the highest-ranked of its closest competitors are Easy Digital Downloads (91/100), Followrs (70/100) and Shopify (63/100).
Which SendOwl competitor is cheapest?
Billed monthly, Shopify starts lowest at $25 a month (Basic). Entry plans differ in limits.
How does SendOwl rank against its competitors?
SendOwl is #8 of 12 ranked digital product store tools with 68/100.
Which SendOwl competitors have a free plan?
Easy Digital Downloads, Followrs, Lemon Squeezy and Payco.