AI video
Top Pictory competitors 10 competitors in Pictory's market
- Competitors listed
- 10
- Ranked on the scorecard
- 10
- Pictory's rank
- #75 of 124
- With a free plan
- 6
Data checked Oct 14, 2026 against the vendors' own pages. How we verify
These are the 10 tools closest to Pictory in its own market: AI video generators that list ai video too, picked by shared categories and how close their entry price is to Pictory's (the rules are below).
10 of them are ranked on the AI video generators scorecard; Fliki is the highest at 96/100 (#2 of 124 in the category).
Pictory itself is #75 of 124 with 62/100, so 6 competitors on this list rank above it.
Pictory's cheapest paid plan is $29 billed monthly (Starter). On the same billing basis, 2 of 9 competitors with a published price start lower and 3 start higher; entry plans are not like-for-like, so check the limits.
6 competitors have a free plan; Pictory does not.
Pictory vs its competitors: market position
| Rank | Tool | Score | From, billed monthly | From, billed yearly | Free plan | Public API | Integrations | Features verified | Data checked |
|---|---|---|---|---|---|---|---|---|---|
| #75 | PictoryThis tool | 62/100 | $29/mo | $25/mo | No | Yes | – | 7 of 8 | Oct 14, 2026 |
| #2 |  Fliki | 96/100 | Free | Free | Yes, 3 credits per month | Yes | – | 6 of 8 | Oct 14, 2026 |
| #33 |  HeyGen | 76/100 | $29/mo | Not offered | Yes | Yes | – | 8 of 8 | Oct 14, 2026 |
| #45 |  Captions | 71/100 | $24.99/mo | Not offered | Yes | – | – | 5 of 8 | Oct 14, 2026 |
| #48 |  Elai | 68/100 | $29/mo | $23/mo | Yes, 1 user | Yes | – | 7 of 8 | Oct 14, 2026 |
| #60 |  Rask AI | 66/100 | $39/mo | $28/mo | Yes | Yes | – | 3 of 8 | Oct 14, 2026 |
| #64 |  AI-Faceless-Video-Generator | 64/100 | $30/mo | Not offered | Yes | – | 20 | 3 of 8 | Oct 14, 2026 |
| #76 |  Video Bytes | 61/100 | $20/mo | Not offered | No | – | – | 4 of 8 | Oct 14, 2026 |
| #78 |  Video Maker | 60/100 | $29/mo | Not offered | No | Yes | – | 3 of 8 | Oct 14, 2026 |
| #89 |  Synthesys | 52/100 | $29/mo | $20/mo | No | – | – | 3 of 8 | Oct 14, 2026 |
| #106 |  Blipix | 44/100 | $39/mo | Not offered | No | Yes | – | 5 of 8 | Oct 14, 2026 |
Each value links the page it was read from (hover for the check date).
– = not published by the vendor, or not verified yet.
How each competitor differs from Pictory
- Fliki · #2, 96/100
Web tool that turns text, scripts, blog posts and slides into videos with AI voiceovers, avatars, subtitles and voice cloning.
- Score: 96/100, #2 of 124 (Pictory: 62/100, #75)
- Entry price: free; no paid plans published source
- Free plan: yes (Pictory: no) source
- Verified features: Text to video, AI avatars, Voice cloning, Automatic captions, AI dubbing / translation and 2 more
9 of 14 tracked details verified
Homepage captured Oct 14, 2026 - HeyGen · #33, 76/100
AI video platform that generates videos with avatars and AI voices from scripts, translates videos with lip-sync and offers a text-based studio editor.
- Score: 76/100, #33 of 124 (Pictory: 62/100, #75)
- Entry price: $29 billed monthly (Creator), the same as Pictory source
- Free plan: yes (Pictory: no) source
- Matches Pictory: has all 8 features we verified for Pictory
13 of 14 tracked details verified
- Captions · #45, 71/100
AI video editor that edits uploaded footage, adds captions and translations, creates AI avatars and offers a chat-based editor.
- Score: 71/100, #45 of 124 (Pictory: 62/100, #75)
- Entry price: $24.99 billed monthly (Max), $4.01 less than Pictory's $29 (different pricing units: compare plan limits) source
- Free plan: yes (Pictory: no) source
- Verified features: Text to video, AI avatars, Voice cloning, Automatic captions, AI dubbing / translation
6 of 14 tracked details verified
- Elai · #48, 68/100
Web-based AI video studio that turns scripts, slides and web pages into videos with AI avatars, voices and translation, aimed at training and learning content.
- Score: 68/100, #48 of 124 (Pictory: 62/100, #75)
- Entry price: $29 billed monthly (Creator), the same as Pictory source
- Free plan: yes (Pictory: no) source
- Verified features: Text to video, AI avatars, Voice cloning, Automatic captions, AI dubbing / translation and 3 more
12 of 14 tracked details verified
- Rask AI · #60, 66/100
AI platform that translates and dubs video and audio into many languages with voice cloning and lip sync, available in the app and through an API.
- Score: 66/100, #60 of 124 (Pictory: 62/100, #75)
- Entry price: $39 billed monthly (Creator), $10 more than Pictory's $29 (different pricing units: compare plan limits) source
- Free plan: yes (Pictory: no) source
- Verified features: Voice cloning, Automatic captions, AI dubbing / translation, Public API
7 of 14 tracked details verified
- AI-Faceless-Video-Generator · #64, 64/100
Web tool that turns text prompts into short faceless videos with AI visuals, voiceovers, captions and B-roll, plus templates and export.
- Score: 64/100, #64 of 124 (Pictory: 62/100, #75)
- Entry price: $30 billed monthly (Pro), $1 more than Pictory's $29 source
- Free plan: yes (Pictory: no) source
- Verified features: Text to video, Automatic captions, No watermark on paid plans
5 of 14 tracked details verified
- Video Bytes · #76, 61/100
AI video creator that turns scripts, images or links into short videos with avatars and auto captions, plus an editor and export for several platforms.
- Score: 61/100, #76 of 124 (Pictory: 62/100, #75)
- Entry price: $20 billed monthly (Starter), $9 less than Pictory's $29 source
- Verified features: Text to video, AI avatars, Automatic captions, No watermark on paid plans
6 of 14 tracked details verified
- Video Maker · #78, 60/100
AI service that turns text prompts into faceless videos with visuals and narration, sold as monthly credit plans.
- Score: 60/100, #78 of 124 (Pictory: 62/100, #75)
- Entry price: $29 billed monthly (Beginner), the same as Pictory source
- Verified features: Text to video, No watermark on paid plans, Brand kit, Public API
5 of 14 tracked details verified
- Synthesys · #89, 52/100
AI video agent that turns a brief, script or product link into finished marketing videos such as UGC ads and explainers, with avatars and voiceover.
- Score: 52/100, #89 of 124 (Pictory: 62/100, #75)
- Entry price: $29 billed monthly (Starter), the same as Pictory source
- Verified features: Text to video, AI avatars, Brand kit
6 of 14 tracked details verified
- Blipix · #106, 44/100
AI faceless-video generator that writes the script, adds voiceover, captions and visuals, and auto-publishes videos on a schedule.
- Score: 44/100, #106 of 124 (Pictory: 62/100, #75)
- Entry price: $39 billed monthly (Creator), $10 more than Pictory's $29 (different pricing units: compare plan limits) source
- Verified features: Text to video, AI avatars, Voice cloning, Automatic captions, No watermark on paid plans and 1 more
8 of 14 tracked details verified
Pictory head to head
How we picked
- Pool: tools in the same market as the tool on this page: they list its primary category, and their own primary category is one it lists too. Explicit competitor links count as well.
- Closest first, at most 10: explicit competitors, then the same primary category, then more shared categories, then the smallest gap in entry price (per month, on a log scale), then more shared platforms, then name.
- Order on the page: tools ranked on the category scorecard by their category rank, then tools that are not ranked (no scorecard, or under 60% of the weight with verified data) in closeness order.
- Prices are compared only on the same billing basis (billed monthly with billed monthly, billed annually with billed annually). A feature counts as missing only when the vendor's page states it; a feature the vendor does not mention is not listed either way.
Every value is read from the vendor's own pages (or GitHub for licences and stars) and shown with the date we checked it. A value we could not verify is shown as a dash, never estimated, and never read as a “no”. We did not test these tools hands-on unless a listing says so. Methodology
The scorecard behind the ranks
Every one of these AI video generators is scored by the same 8 criteria (scorecard v2). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to AI video generators. Nobody gets custom weights, including our own products.
| Criterion | Weight | Type | What we measure |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other AI video generators on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $9/month or less = 100, $39 or more = 0. Only billed annually: $4.50/month or less = 100, $25 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 8 features we track for this category the vendor's own pages verifiably show (text to video, ai avatars, voice cloning, automatic captions, ai dubbing / translation, 4k export, no watermark on paid plans, brand kit). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 4 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (50 or more = 100); a documented data export = 100. None verified = not scored. |
| Cost per video minute | 10% | Category | Price per video minute on the cheapest paid plan that states a monthly minutes limit (monthly price / allowance).Log scale: $0.50 per video minute or less = 100, $10 or more = 0. Unlimited or unstated allowances = not scored. |
| Languages | 10% | Category | Number of languages the vendor says it offers.Linear scale: 100 or more = 100. No stated count = not scored. |
| Avatar library | 5% | Category | Number of stock avatars the vendor says it offers.Linear scale: 200 or more = 100. No stated count = not scored. |
Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.
Questions, answered from the data
Who are Pictory's main competitors?
By our scorecard, the highest-ranked of its closest competitors are Fliki (96/100), HeyGen (76/100) and Captions (71/100).
Which Pictory competitor is cheapest?
Billed monthly, Video Bytes starts lowest at $20 a month (Starter). Entry plans differ in limits.
How does Pictory rank against its competitors?
Pictory is #75 of 124 ranked AI video generators with 62/100.
Which Pictory competitors have a free plan?
Fliki, HeyGen, Captions, Elai and Rask AI and 1 more.