Social media management · 2026
Free social media management tools for Google Business Profile 8 tools ranked by verified data
Data checked Oct 14, 2026 – Oct 15, 2026 against the vendors' own pages. How we verify
Disclosure: TrackMedia is made by the team behind this site. It is scored by the same scorecard and code as every other tool, with no custom weights. Methodology
We scored 8 tools with a free plan among social media management tools for Google Business Profile with the same 7-criterion scorecard; 8 have enough verified data to be ranked.
Only tools with verified Google Business Profile support are included.
Every listed tool has a free plan; the table shows exactly what each free plan allows, as the vendor states it.
Pallyy ranks first with 93/100, followed by Publer (91) and Metricool (91).
The lowest starting price among ranked tools (the least you can pay for a paid plan, for one user or account) is TrackMedia's: $8.25 per month billed yearly on the Creator plan.
Free plans compared
| # | Tool | Score | Coverage | Free plan allows | From, billed monthly | Platforms | Checked |
|---|---|---|---|---|---|---|---|
| 1 |  Pallyy | 93/100 | 85%6 of 7 criteria | 1 workspace, 1 user, 15 scheduled posts per month | $25/mo | 10 | Oct 14, 2026 |
| 2 |  Publer | 91/100 | 60%5 of 7 criteria | 1 user, 1 workspace, 3 social accounts | Free | 12 | Oct 14, 2026 |
| 3 |  Metricool | 91/100 | 85%6 of 7 criteria | 1 workspace, 20 scheduled posts per month | $25/mo | 10 | Oct 14, 2026 |
| 4 |  TrackMediaOur product | 90/100 | 85%6 of 7 criteria | 15 scheduled posts per month, 1 user, 1 workspace, 1 storage gb | Not offered | 13 | Oct 15, 2026 |
| 5 |  Zoho Social | 89/100 | 90%6 of 7 criteria | 1 workspace, 6 social accounts, 1 user | Not offered | 14 | Oct 14, 2026 |
| 6 |  Planable | 87/100 | 85%6 of 7 criteria | No limits stated | $33/mo | 9 | Oct 14, 2026 |
| 7 |  CoSchedule | 80/100 | 90%6 of 7 criteria | 15 scheduled posts total, 1 social account | $39/mo | 11 | Oct 14, 2026 |
| 8 |  brightbean-studio | 66/100 | 100%7 of 7 criteria | unlimited workspaces, unlimited users, unlimited social accounts | $119/mo | 10 | Oct 14, 2026 |
Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.
Why each one ranks where it does
- 1. Pallyy 93/100
Social media scheduler organised around client social sets, with shared approval links, per-client calendars and reports, a social inbox and link in bio pages.
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 13 of 21 tracked features verified: posting queue, calendar view, first-comment scheduling, direct auto-publishing, media library, ai caption assistant, post and account analytics, report exports (pdf/csv), approval workflows, user roles and permissions, separate client workspaces, unified social inbox, competitor analytics
From $25 per month billed monthly on the Pro plan.
Homepage captured Oct 14, 2026 - 2. Publer 91/100
Social media scheduling and management tool with a calendar, bulk scheduling, analytics, workspaces and link in bio across many networks.
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 12 of 21 tracked features verified: bulk scheduling (csv or multi-post), calendar view, first-comment scheduling, direct auto-publishing, media library, ai caption assistant, post and account analytics, best-time-to-post suggestions, approval workflows, separate client workspaces, content repurposing, competitor analytics
- 3. Metricool 91/100
Social media planner and analytics dashboard with scheduling, an inbox, reports, competitor tracking, link in bio pages and ad campaign management.
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 11 of 21 tracked features verified: calendar view, recurring posts, media library, post and account analytics, report exports (pdf/csv), best-time-to-post suggestions, approval workflows, user roles and permissions, separate client workspaces, unified social inbox, competitor analytics
From $25 per month billed monthly ($20 billed yearly) on the Starter plan.
- 4. TrackMedia 90/100Our product
Social media publishing tool that posts one draft to many networks with per-network versions, queues, link tracking, analytics, an API and an MCP server.
- Free plan or trial (100/100): Free plan (Free)
- Pricing transparency (100/100): 3 of 3 plans have a public price
From $8.25 per month billed yearly on the Creator plan.
- 5. Zoho Social 89/100
Social media management platform for scheduling, monitoring, analytics and team collaboration across many networks, with Zoho CRM integration.
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 14 of 21 tracked features verified: bulk scheduling (csv or multi-post), calendar view, first-comment scheduling, direct auto-publishing, recurring posts, media library, post and account analytics, best-time-to-post suggestions, approval workflows, user roles and permissions, separate client workspaces, unified social inbox, link tracking (utm / short links), social listening
From $10 per month billed yearly on the Standard plan.
- 6. Planable 87/100
Social media planning and collaboration tool with feed and calendar views, step-by-step approvals, scheduling, inbox, analytics and social listening.
- Free plan or trial (100/100): Free plan (Free)
- API, integrations and export (100/100): public API
From $33 per month billed monthly on the Basic plan.
- 7. CoSchedule 80/100
Social media management software built around a marketing calendar, with scheduling, publishing, analytics, approvals and AI assistants.
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 12 of 21 tracked features verified: bulk scheduling (csv or multi-post), calendar view, first-comment scheduling, direct auto-publishing, recurring posts, post and account analytics, best-time-to-post suggestions, approval workflows, user roles and permissions, separate client workspaces, unified social inbox, white-label reports
From $39 per month billed monthly ($29 billed yearly) on the Starter plan.
- 8. brightbean-studio 66/100
Social media scheduling and management tool, free to use hosted or self-hosted, with calendar, approvals, inbox, analytics and an agent API.
- Free plan or trial (100/100): Free plan (Free)
- Pricing transparency (100/100): 4 of 4 plans have a public price
From $119 per month billed monthly on the Plan plan.
How we picked
Every one of these social media management tools is scored by the same 7 criteria (scorecard v2). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to social media management tools. Nobody gets custom weights, including our own products.
| Criterion | Weight | Type | What we measure |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other social media management tools on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $9/month or less = 100, $599 or more = 0. Only billed annually: $6/month or less = 100, $79 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 21 features we track for this category the vendor's own pages verifiably show (posting queue, bulk scheduling (csv or multi-post), calendar view, first-comment scheduling, direct auto-publishing, recurring posts, media library, ai caption assistant, post and account analytics, report exports (pdf/csv), best-time-to-post suggestions, approval workflows, user roles and permissions, separate client workspaces, unified social inbox, white-label reports, link tracking (utm / short links), content repurposing, ugc collection, social listening, competitor analytics). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 11 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored. |
| Platform coverage | 10% | Category | How many of the 15 social platforms we track the vendor says the tool supports.Linear: platforms / 10 x 100, capped at 100. No verified platform list = not scored. |
| Cost per connected account | 15% | Category | Monthly price per connected account on the cheapest paid plan that allows at least 5 social accounts and 2 users.Log scale: $3 per account or less = 100, $60 or more = 0. Plans that do not state an account limit are not used. |
Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.
Questions, answered from the data
What is the best free social media management tool for Google Business Profile?
Pallyy, with 93/100 on our scorecard; Publer is second with 91/100.
What is the cheapest free social media management tool for Google Business Profile?
By entry price among ranked tools, TrackMedia: $8.25 per month billed yearly on the Creator plan.
Which free plan allows the most social accounts?
brightbean-studio's free plan allows unlimited social accounts, the most among the tools listed here.
How did you rank these social media management tools?
Each tool gets 0 to 100 per criterion from its published pricing, limits and features; the total is the weighted average over the criteria with verified data. Tools with under 60% of the weight covered are not ranked.