Social media scheduling
Top Tailwind competitors 10 competitors in Tailwind's market
- Competitors listed
- 10
- Ranked on the scorecard
- 10
- Tailwind's rank
- #46 of 117
- With a free plan
- 3
Data checked Oct 14, 2026 against the vendors' own pages. How we verify
These are the 10 tools closest to Tailwind in its own market: social media scheduling tools that list social media scheduling too, picked by shared categories and how close their entry price is to Tailwind's (the rules are below).
10 of them are ranked on the social media scheduling tools scorecard; Fedica is the highest at 82/100 (#15 of 117 in the category).
Tailwind itself is #46 of 117 with 70/100, so 8 competitors on this list rank above it.
Tailwind's cheapest paid plan is $14.99 billed monthly (Pinterest SEO). On the same billing basis, 2 of 10 competitors with a published price start lower and 8 start higher; entry plans are not like-for-like, so check the limits.
3 competitors have a free plan, and so does Tailwind.
Tailwind vs its competitors: market position
| Rank | Tool | Score | From, billed monthly | From, billed yearly | Free plan | Platforms | Features verified | Data checked |
|---|---|---|---|---|---|---|---|---|
| #46 | TailwindThis tool | 70/100 | $14.99/account/mo | $11.99/account/mo | Yes | 1 | 6 of 19 | Oct 14, 2026 |
| #15 |  Fedica | 82/100 | $15/mo | $10/mo | Yes, 12 social accounts | 12 | 6 of 19 | Oct 14, 2026 |
| #17 |  Planoly | 81/100 | Not offered | $14/mo | Yes | 8 | 6 of 19 | Oct 14, 2026 |
| #23 |  Mallary | 78/100 | $12/mo | Not offered | No | 9 | 5 of 19 | Oct 14, 2026 |
| #34 |  Later | 73/100 | Not offered | $18.75/mo | No | 8 | 9 of 19 | Oct 14, 2026 |
| #40 |  SocialClaw | 72/100 | $15/mo | Not offered | No | 10 | 3 of 19 | Oct 14, 2026 |
| #42 |  Post Planner | 70/100 | $14/mo | $9/mo | Yes, 1 social account | 5 | 4 of 19 | Oct 14, 2026 |
| #44 |  Cross-Post | 70/100 | $15/mo | Not offered | No | 8 | 4 of 19 | Oct 14, 2026 |
| #45 |  PostQuickAI | 70/100 | $15/mo | Not offered | No | – | 4 of 19 | Oct 14, 2026 |
| #60 |  Missinglettr | 66/100 | Not offered | $12/mo | No | 1 | 6 of 19 | Oct 14, 2026 |
| #80 |  Postopus | 58/100 | $15/mo | Not offered | No | 2 | 3 of 19 | Oct 14, 2026 |
Each value links the page it was read from (hover for the check date).
– = not published by the vendor, or not verified yet.
How each competitor differs from Tailwind
- Fedica · #15, 82/100
Social media dashboard for scheduling across many networks, with follower and audience analytics, listening and AI message optimization.
- Score: 82/100, #15 of 117 (Tailwind: 70/100, #46)
- Entry price: $15 billed monthly (Publish), $0.01 more than Tailwind's $14.99 (different pricing units: compare plan limits) source
- Platforms: 12 platforms (Tailwind: 1); adds Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube, Threads, Bluesky, Google Business Profile, Telegram and Mastodon
- Verified features: Bulk scheduling (CSV or multi-post), Calendar view, Post and account analytics, Report exports (PDF/CSV), Best-time-to-post suggestions and 1 more
9 of 24 tracked details verified
Homepage captured Oct 14, 2026 - Planoly · #17, 81/100
Social media planner with a content calendar, scheduling and auto-posting, Instagram grid preview, AI idea generation, link in bio and comment and DM automation.
- Score: 81/100, #17 of 117 (Tailwind: 70/100, #46)
- Entry price: $14 per month billed annually (Starter), $2.01 more than Tailwind's $11.99 (different pricing units: compare plan limits) source
- Platforms: 8 platforms (Tailwind: 1); adds Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube and Threads
- Verified features: Bulk scheduling (CSV or multi-post), Calendar view, Direct auto-publishing, Media library, AI caption assistant and 1 more
8 of 24 tracked details verified
- Mallary · #23, 78/100
Posting service for publishing and scheduling content to several social networks through an API, MCP, CLI or dashboard, with comment replies and analytics.
- Score: 78/100, #23 of 117 (Tailwind: 70/100, #46)
- Entry price: $12 billed monthly (Starter), $2.99 less than Tailwind's $14.99 (different pricing units: compare plan limits) source
- Free plan: no (Tailwind: yes) source
- Platforms: 9 platforms (Tailwind: 1); adds Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube, Threads and Bluesky
- Verified features: Bulk scheduling (CSV or multi-post), Calendar view, First-comment scheduling, Post and account analytics, Separate client workspaces and 1 more
8 of 24 tracked details verified
- Later · #34, 73/100
Social media scheduler with link in bio, analytics and approvals, sold by social sets of profiles, plus influencer marketing services and software.
- Score: 73/100, #34 of 117 (Tailwind: 70/100, #46)
- Entry price: $18.75 per month billed annually (Starter), $6.76 more than Tailwind's $11.99 (different pricing units: compare plan limits) source
- Free plan: no (Tailwind: yes) source
- Platforms: 8 platforms (Tailwind: 1); adds Instagram, Facebook, TikTok, LinkedIn, YouTube, Threads and Snapchat
- Verified features: Calendar view, First-comment scheduling, AI caption assistant, Post and account analytics, Best-time-to-post suggestions and 4 more
11 of 24 tracked details verified
- SocialClaw · #40, 72/100
Social media scheduler with a REST API, MCP server and command-line tool that lets people and AI agents schedule posts across many networks.
- Score: 72/100, #40 of 117 (Tailwind: 70/100, #46)
- Entry price: $15 billed monthly (Starter), $0.01 more than Tailwind's $14.99 (different pricing units: compare plan limits) source
- Free plan: no (Tailwind: yes) source
- Platforms: 10 platforms (Tailwind: 1); adds Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube, Snapchat, Reddit and Telegram
- Verified features: Posting queue, Post and account analytics, Approval workflows, Public API
6 of 24 tracked details verified
- Post Planner · #42, 70/100
Social media scheduling tool with content curation, post recycling, a media editor, post categories and analytics for multiple networks.
- Score: 70/100, #42 of 117 (Tailwind: 70/100, #46)
- Entry price: $14 billed monthly (Starter), $0.99 less than Tailwind's $14.99 (different pricing units: compare plan limits) source
- Platforms: 5 platforms (Tailwind: 1); adds Instagram, X (Twitter), Threads and Bluesky
- Verified features: Bulk scheduling (CSV or multi-post), Calendar view, Recurring posts, Post and account analytics
6 of 24 tracked details verified
- Cross-Post · #44, 70/100
Dashboard for writing one post and publishing or scheduling it to several connected social accounts, with a calendar view, bulk media upload and basic analytics.
- Score: 70/100, #44 of 117 (Tailwind: 70/100, #46)
- Entry price: $15 billed monthly (Starter Pack), $0.01 more than Tailwind's $14.99 (different pricing units: compare plan limits) source
- Free plan: no (Tailwind: yes) source
- Platforms: 8 platforms (Tailwind: 1); adds Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube and Threads
- Verified features: Bulk scheduling (CSV or multi-post), Calendar view, Direct auto-publishing, Post and account analytics, Public API
8 of 24 tracked details verified
- PostQuickAI · #45, 70/100
Social media scheduler with an AI assistant for drafting posts, generating images and video, a content calendar and API access.
- Score: 70/100, #45 of 117 (Tailwind: 70/100, #46)
- Entry price: $15 billed monthly (Basic), $0.01 more than Tailwind's $14.99 (different pricing units: compare plan limits) source
- Free plan: no (Tailwind: yes) source
- Verified features: Calendar view, Direct auto-publishing, AI caption assistant, Post and account analytics, Public API
6 of 24 tracked details verified
- Missinglettr · #60, 66/100
Social marketing platform that turns published content into automated drip-campaign social posts, with content curation, a calendar and analytics.
- Score: 66/100, #60 of 117 (Tailwind: 70/100, #46)
- Entry price: $12 per month billed annually (Solo), $0.01 more than Tailwind's $11.99 (different pricing units: compare plan limits) source
- Free plan: no (Tailwind: yes) source
- Platforms: 1 platform (Tailwind: 1); not on Pinterest; adds Bluesky
- Verified features: Calendar view, Post and account analytics, Approval workflows, Separate client workspaces, Link tracking (UTM / short links) and 1 more
8 of 24 tracked details verified
- Postopus · #80, 58/100
Social post editor that lets users write once, preview per platform and schedule posts to LinkedIn and X accounts.
- Score: 58/100, #80 of 117 (Tailwind: 70/100, #46)
- Entry price: $15 billed monthly (Inkling), $0.01 more than Tailwind's $14.99 (different pricing units: compare plan limits) source
- Free plan: no (Tailwind: yes) source
- Platforms: 2 platforms (Tailwind: 1); not on Pinterest; adds X (Twitter) and LinkedIn
- Verified features: Posting queue, First-comment scheduling, Direct auto-publishing
5 of 24 tracked details verified
Tailwind head to head
How we picked
- Pool: tools in the same market as the tool on this page: they list its primary category, and their own primary category is one it lists too. Explicit competitor links count as well.
- Closest first, at most 10: explicit competitors, then the same primary category, then more shared categories, then the smallest gap in entry price (per month, on a log scale), then more shared platforms, then name.
- Order on the page: tools ranked on the category scorecard by their category rank, then tools that are not ranked (no scorecard, or under 60% of the weight with verified data) in closeness order.
- Prices are compared only on the same billing basis (billed monthly with billed monthly, billed annually with billed annually). A feature counts as missing only when the vendor's page states it; a feature the vendor does not mention is not listed either way.
Every value is read from the vendor's own pages (or GitHub for licences and stars) and shown with the date we checked it. A value we could not verify is shown as a dash, never estimated, and never read as a “no”. We did not test these tools hands-on unless a listing says so. Methodology
The scorecard behind the ranks
Every one of these social media scheduling tools is scored by the same 8 criteria (scorecard v2). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to social media scheduling tools. Nobody gets custom weights, including our own products.
| Criterion | Weight | Type | What we measure |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other social media scheduling tools on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $9/month or less = 100, $49 or more = 0. Only billed annually: $9/month or less = 100, $58 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 19 features we track for this category the vendor's own pages verifiably show (posting queue, bulk scheduling (csv or multi-post), calendar view, first-comment scheduling, direct auto-publishing, recurring posts, media library, ai caption assistant, post and account analytics, report exports (pdf/csv), best-time-to-post suggestions, approval workflows, user roles and permissions, separate client workspaces, unified social inbox, white-label reports, link tracking (utm / short links), content repurposing, ugc collection). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 10 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored. |
| Platform coverage | 10% | Category | How many of the 15 social platforms we track the vendor says the tool supports.Linear: platforms / 10 x 100, capped at 100. No verified platform list = not scored. |
| Cost per connected account | 10% | Category | Monthly price per connected account on the cheapest paid plan that allows at least 3 social accounts.Log scale: $2 per account or less = 100, $40 or more = 0. Plans that do not state an account limit are not used. |
| Free plan limits | 5% | Category | What the free plan allows: connected accounts (full marks at 3), scheduled posts per month (full marks at 100).Each stated limit linear up to its full mark (unlimited = 100), averaged. Tools without a free plan, or whose free plan states none of these limits, are not scored here. |
Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.
Questions, answered from the data
Who are Tailwind's main competitors?
By our scorecard, the highest-ranked of its closest competitors are Fedica (82/100), Planoly (81/100) and Mallary (78/100).
Which Tailwind competitor is cheapest?
Billed monthly, Mallary starts lowest at $12 a month (Starter). Entry plans differ in limits.
How does Tailwind rank against its competitors?
Tailwind is #46 of 117 ranked social media scheduling tools with 70/100.
Which Tailwind competitors have a free plan?
Fedica, Planoly and Post Planner.