Social media scheduling
Top Mallary competitors 10 competitors in Mallary's market
- Competitors listed
- 10
- Ranked on the scorecard
- 10
- Mallary's rank
- #23 of 117
- With a free plan
- 6
Data checked Oct 14, 2026 against the vendors' own pages. How we verify
These are the 10 tools closest to Mallary in its own market: social media scheduling tools that list social media scheduling too, picked by shared categories and how close their entry price is to Mallary's (the rules are below).
10 of them are ranked on the social media scheduling tools scorecard; Fedica is the highest at 82/100 (#15 of 117 in the category).
Mallary itself is #23 of 117 with 78/100, so 3 competitors on this list rank above it.
Mallary's cheapest paid plan is $12 billed monthly (Starter). On the same billing basis, 5 of 8 competitors with a published price start lower and 3 start higher; entry plans are not like-for-like, so check the limits.
6 competitors have a free plan; Mallary does not.
Mallary vs its competitors: market position
| Rank | Tool | Score | From, billed monthly | From, billed yearly | Free plan | Platforms | Features verified | Data checked |
|---|---|---|---|---|---|---|---|---|
| #23 | MallaryThis tool | 78/100 | $12/mo | Not offered | No | 9 | 5 of 19 | Oct 14, 2026 |
| #15 |  Fedica | 82/100 | $15/mo | $10/mo | Yes, 12 social accounts | 12 | 6 of 19 | Oct 14, 2026 |
| #17 |  Planoly | 81/100 | Not offered | $14/mo | Yes | 8 | 6 of 19 | Oct 14, 2026 |
| #22 |  PostChad | 78/100 | $10/mo | Not offered | No | 9 | 5 of 19 | Oct 14, 2026 |
| #29 |  PostWing | 76/100 | $9.99/mo | Not offered | No | 8 | 2 of 19 | Oct 14, 2026 |
| #39 |  Sally | 72/100 | $9.99/mo | Not offered | Yes | 3 | 2 of 19 | Oct 14, 2026 |
| #42 |  Post Planner | 70/100 | $14/mo | $9/mo | Yes, 1 social account | 5 | 4 of 19 | Oct 14, 2026 |
| #43 |  ReelDrop | 70/100 | $9.99/mo | Not offered | Yes, 1 social account | 1 | 5 of 19 | Oct 14, 2026 |
| #46 |  Tailwind | 70/100 | $14.99/account/mo | $11.99/account/mo | Yes | 1 | 6 of 19 | Oct 14, 2026 |
| #60 |  Missinglettr | 66/100 | Not offered | $12/mo | No | 1 | 6 of 19 | Oct 14, 2026 |
| #66 |  PilotMyX | 64/100 | $9.99/mo | Not offered | No | 1 | 3 of 19 | Oct 14, 2026 |
Each value links the page it was read from (hover for the check date).
How each competitor differs from Mallary
- Fedica · #15, 82/100
Social media dashboard for scheduling across many networks, with follower and audience analytics, listening and AI message optimization.
- Score: 82/100, #15 of 117 (Mallary: 78/100, #23)
- Entry price: $15 billed monthly (Publish), $3 more than Mallary's $12 source
- Free plan: yes (Mallary: no) source
- Platforms: 12 platforms (Mallary: 9); adds Google Business Profile, Telegram and Mastodon
- Verified features: Bulk scheduling (CSV or multi-post), Calendar view, Post and account analytics, Report exports (PDF/CSV), Best-time-to-post suggestions and 1 more
9 of 24 tracked details verified
Homepage captured Oct 14, 2026 - Planoly · #17, 81/100
Social media planner with a content calendar, scheduling and auto-posting, Instagram grid preview, AI idea generation, link in bio and comment and DM automation.
- Score: 81/100, #17 of 117 (Mallary: 78/100, #23)
- Entry price: $14 per month billed annually; not compared with Mallary, which publishes no price on the same billing basis source
- Free plan: yes (Mallary: no) source
- Platforms: 8 platforms (Mallary: 9); not on Bluesky
- Verified features: Bulk scheduling (CSV or multi-post), Calendar view, Direct auto-publishing, Media library, AI caption assistant and 1 more
8 of 24 tracked details verified
- PostChad · #22, 78/100
Social media posting tool with an AI assistant that schedules, repeats and tracks posts across several social networks from one place.
- Score: 78/100, #22 of 117 (Mallary: 78/100, #23)
- Entry price: $10 billed monthly (Pro), $2 less than Mallary's $12 source
- Platforms: 9 platforms (Mallary: 9); not on Pinterest; adds Mastodon
- Verified features: Calendar view, Recurring posts, AI caption assistant, Post and account analytics, Best-time-to-post suggestions
7 of 24 tracked details verified
- PostWing · #29, 76/100
Social media post scheduler that publishes one post to eight networks from a single dashboard, with a calendar, client workspaces and an API.
- Score: 76/100, #29 of 117 (Mallary: 78/100, #23)
- Entry price: $9.99 billed monthly (Starter), $2.01 less than Mallary's $12 source
- Platforms: 8 platforms (Mallary: 9); not on Bluesky
- Verified features: Calendar view, Separate client workspaces, Public API
5 of 24 tracked details verified
- Sally · #39, 72/100
Personal brand assistant that turns voice notes or typed updates into drafted posts and schedules them to LinkedIn, TikTok and Instagram.
- Score: 72/100, #39 of 117 (Mallary: 78/100, #23)
- Entry price: $9.99 billed monthly (Monthly), $2.01 less than Mallary's $12 (different pricing units: compare plan limits) source
- Free plan: yes (Mallary: no) source
- Platforms: 3 platforms (Mallary: 9); not on Facebook, X (Twitter), YouTube, Pinterest, Threads and Bluesky
- Verified features: Direct auto-publishing, Best-time-to-post suggestions
4 of 24 tracked details verified
- Post Planner · #42, 70/100
Social media scheduling tool with content curation, post recycling, a media editor, post categories and analytics for multiple networks.
- Score: 70/100, #42 of 117 (Mallary: 78/100, #23)
- Entry price: $14 billed monthly (Starter), $2 more than Mallary's $12 source
- Free plan: yes (Mallary: no) source
- Platforms: 5 platforms (Mallary: 9); not on Facebook, TikTok, LinkedIn and YouTube
- Verified features: Bulk scheduling (CSV or multi-post), Calendar view, Recurring posts, Post and account analytics
6 of 24 tracked details verified
- ReelDrop · #43, 70/100
Instagram growth tool that schedules Reels and carousels, generates AI captions and hashtags, and automates comment-triggered direct messages.
- Score: 70/100, #43 of 117 (Mallary: 78/100, #23)
- Entry price: $9.99 billed monthly (Influencer), $2.01 less than Mallary's $12 source
- Free plan: yes (Mallary: no) source
- Platforms: 1 platform (Mallary: 9); not on Facebook, TikTok, X (Twitter), LinkedIn, YouTube, Pinterest, Threads and Bluesky
- Verified features: Calendar view, First-comment scheduling, Direct auto-publishing, AI caption assistant, Post and account analytics
7 of 24 tracked details verified
- Tailwind · #46, 70/100
Pinterest marketing tool for scheduling Pins, drafting them with AI, researching keywords and boosting engagement, sold as separate products per Pinterest account.
- Score: 70/100, #46 of 117 (Mallary: 78/100, #23)
- Entry price: $14.99 per social account billed monthly (Pinterest SEO), $2.99 more than Mallary's $12 (different pricing units: compare plan limits) source
- Free plan: yes (Mallary: no) source
- Platforms: 1 platform (Mallary: 9); not on Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube, Threads and Bluesky
- Verified features: Bulk scheduling (CSV or multi-post), Calendar view, Direct auto-publishing, AI caption assistant, Post and account analytics and 1 more
8 of 24 tracked details verified
- Missinglettr · #60, 66/100
Social marketing platform that turns published content into automated drip-campaign social posts, with content curation, a calendar and analytics.
- Score: 66/100, #60 of 117 (Mallary: 78/100, #23)
- Entry price: $12 per month billed annually; not compared with Mallary, which publishes no price on the same billing basis source
- Platforms: 1 platform (Mallary: 9); not on Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube, Pinterest and Threads
- Verified features: Calendar view, Post and account analytics, Approval workflows, Separate client workspaces, Link tracking (UTM / short links) and 1 more
8 of 24 tracked details verified
- PilotMyX · #66, 64/100
Analytics and scheduling tool for X posts that also connects to AI agents over MCP to review results, draft posts and schedule them.
- Score: 64/100, #66 of 117 (Mallary: 78/100, #23)
- Entry price: $9.99 billed monthly (Starter), $2.01 less than Mallary's $12 source
- Platforms: 1 platform (Mallary: 9); not on Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, Threads and Bluesky
- Verified features: Calendar view, Post and account analytics, Best-time-to-post suggestions
5 of 24 tracked details verified
Mallary head to head
How we picked
- Pool: tools in the same market as the tool on this page: they list its primary category, and their own primary category is one it lists too. Explicit competitor links count as well.
- Closest first, at most 10: explicit competitors, then the same primary category, then more shared categories, then the smallest gap in entry price (per month, on a log scale), then more shared platforms, then name.
- Order on the page: tools ranked on the category scorecard by their category rank, then tools that are not ranked (no scorecard, or under 60% of the weight with verified data) in closeness order.
- Prices are compared only on the same billing basis (billed monthly with billed monthly, billed annually with billed annually). A feature counts as missing only when the vendor's page states it; a feature the vendor does not mention is not listed either way.
Every value is read from the vendor's own pages (or GitHub for licences and stars) and shown with the date we checked it. A value we could not verify is shown as a dash, never estimated, and never read as a “no”. We did not test these tools hands-on unless a listing says so. Methodology
The scorecard behind the ranks
Every one of these social media scheduling tools is scored by the same 8 criteria (scorecard v2). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to social media scheduling tools. Nobody gets custom weights, including our own products.
| Criterion | Weight | Type | What we measure |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other social media scheduling tools on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $9/month or less = 100, $49 or more = 0. Only billed annually: $9/month or less = 100, $58 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 19 features we track for this category the vendor's own pages verifiably show (posting queue, bulk scheduling (csv or multi-post), calendar view, first-comment scheduling, direct auto-publishing, recurring posts, media library, ai caption assistant, post and account analytics, report exports (pdf/csv), best-time-to-post suggestions, approval workflows, user roles and permissions, separate client workspaces, unified social inbox, white-label reports, link tracking (utm / short links), content repurposing, ugc collection). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 10 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored. |
| Platform coverage | 10% | Category | How many of the 15 social platforms we track the vendor says the tool supports.Linear: platforms / 10 x 100, capped at 100. No verified platform list = not scored. |
| Cost per connected account | 10% | Category | Monthly price per connected account on the cheapest paid plan that allows at least 3 social accounts.Log scale: $2 per account or less = 100, $40 or more = 0. Plans that do not state an account limit are not used. |
| Free plan limits | 5% | Category | What the free plan allows: connected accounts (full marks at 3), scheduled posts per month (full marks at 100).Each stated limit linear up to its full mark (unlimited = 100), averaged. Tools without a free plan, or whose free plan states none of these limits, are not scored here. |
Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.
Questions, answered from the data
Who are Mallary's main competitors?
By our scorecard, the highest-ranked of its closest competitors are Fedica (82/100), Planoly (81/100) and PostChad (78/100).
Which Mallary competitor is cheapest?
Billed monthly, PostWing starts lowest at $9.99 a month (Starter). Entry plans differ in limits.
How does Mallary rank against its competitors?
Mallary is #23 of 117 ranked social media scheduling tools with 78/100.
Which Mallary competitors have a free plan?
Fedica, Planoly, Sally, Post Planner and ReelDrop and 1 more.