Digital product stores · 2026
Free digital product store tools 6 tools ranked by verified data
Data checked Oct 14, 2026 against the vendors' own pages. How we verify
We scored 8 tools with a free plan among digital product store tools with the same 7-criterion scorecard; 6 have enough verified data to be ranked.
Every listed tool has a free plan; the table shows exactly what each free plan allows, as the vendor states it.
MailerLite ranks first with 97/100, followed by Fourthwall (93) and Easy Digital Downloads (91).
The lowest starting price among ranked tools (the least you can pay for a paid plan, for one user or account) is Easy Digital Downloads's: $8.29 per month billed yearly on the Personal plan.
Free plans compared
| # | Tool | Score | Coverage | Free plan allows | From, billed monthly | Integrations | Checked |
|---|---|---|---|---|---|---|---|
| 1 |  MailerLite | 97/100 | 75%5 of 7 criteria | 250 subscribers, 2,500 emails per month, 2 users | $12/mo | 100 | Oct 14, 2026 |
| 2 |  Fourthwall | 93/100 | 65%4 of 7 criteria | 5 storage gb | $15/mo | – | Oct 14, 2026 |
| 3 |  Easy Digital Downloads | 91/100 | 85%6 of 7 criteria | No limits stated | Not offered | 100 | Oct 14, 2026 |
| 4 |  Sailo | 80/100 | 70%5 of 7 criteria | 10 products | Not offered | – | Oct 14, 2026 |
| 5 |  LifterLMS | 75/100 | 75%5 of 7 criteria | unlimited members | Not offered | – | Oct 14, 2026 |
| 6 |  Followrs | 70/100 | 80%5 of 7 criteria | unlimited products, unlimited links, unlimited pages | $29/mo | – | Oct 14, 2026 |
| – | Lemon Squeezy | Not ranked | 50%4 of 7 criteria | 500 subscribers | Free | – | Oct 14, 2026 |
| – |  Payco | Not ranked | 25%2 of 7 criteria | – | – | – | Oct 14, 2026 |
Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.
– = not published by the vendor, or not verified yet.
Why each one ranks where it does
- 1. MailerLite 97/100
Email marketing platform with a drag-and-drop editor, automations, landing pages, signup forms, websites and digital product sales.
- Entry price (100/100): $12/month billed monthly on Comfort; $10.80/month billed annually on Comfort (scored on the monthly price)
- Free plan or trial (100/100): Free plan (Free)
From $12 per month billed monthly ($10.80 billed yearly) on the Comfort plan.
Homepage captured Oct 14, 2026 - 2. Fourthwall 93/100
Platform for creators to design branded shops selling print-on-demand merchandise, digital products and memberships, with fulfillment handled.
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 3 of 4 tracked features verified: analytics, team access, ai assistant
From $15 per month billed monthly on the Pro plan.
- 3. Easy Digital Downloads 91/100
WordPress plugin for selling digital products with checkout, subscriptions, discount codes, software licensing and reporting.
- Entry price (100/100): $8.29/month billed annually on Personal; no monthly-billed price published (scored against annual-billed prices)
- Free plan or trial (100/100): Free plan (Lite)
From $8.29 per month billed yearly on the Personal plan.
- 4. Sailo 80/100
Shop builder reached through one link-in-bio URL, taking orders for products, bookings and downloads via chat apps, bank transfer or card.
- Free plan or trial (100/100): Free plan (Free)
- Pricing transparency (100/100): 3 of 3 plans have a public price
From $19 per month billed yearly on the Pro plan.
- 5. LifterLMS 75/100
WordPress LMS plugin with paid add-on bundles for building and selling online courses and memberships, with quizzes, certificates and e-commerce add-ons.
- Free plan or trial (100/100): Free plan (Core Plugin)
- Pricing transparency (100/100): 4 of 4 plans have a public price
From $16.58 per month billed yearly on the Earth Bundle plan.
- 6. Followrs 70/100
Storefront and link-in-bio page builder for creators to sell digital products, collect email addresses and accept payments through Stripe.
- Free plan or trial (100/100): Free plan (Free)
- Fee on sales (100/100): 0% fee on sales
From $29 per month billed monthly on the Early Pro plan.
How we picked
Every one of these digital product store tools is scored by the same 7 criteria (scorecard v1). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to digital product store tools. Nobody gets custom weights, including our own products.
| Criterion | Weight | Type | What we measure |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other digital product store tools on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $12.09/month or less = 100, $48.37 or more = 0. Only billed annually: $8.85/month or less = 100, $35.39 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 4 features we track for this category the vendor's own pages verifiably show (analytics, team access, templates, ai assistant). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 2 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored. |
| Fee on sales | 15% | Category | The percentage of each sale the platform keeps, as the vendor states it (the cheapest paid plan that states a fee).Linear, lower is better: 0% = 100, 10% or more = 0. No stated fee = not scored. |
| Products per plan | 10% | Category | Products for sale included on the cheapest paid plan that states a limit.Log scale: 100 or more (or unlimited) = 100. No stated limit = not scored. |
Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.
Questions, answered from the data
What is the best free digital product store tool?
MailerLite, with 97/100 on our scorecard; Fourthwall is second with 93/100.
What is the cheapest free digital product store tool?
By entry price among ranked tools, Easy Digital Downloads: $8.29 per month billed yearly on the Personal plan.
How did you rank these digital product store tools?
Each tool gets 0 to 100 per criterion from its published pricing, limits and features; the total is the weighted average over the criteria with verified data. Tools with under 60% of the weight covered are not ranked.