For a social media analytics report, Clksy ranks first on our scorecard with 100 out of 100, level with MyFreshTools at 100. The score is built on price, limits and platforms, so it does not tell you whether a tool exports branded reports; the tool notes below do.
What a report tool has to do
A social media analytics report answers one question for one reader: what happened on our accounts, and what do we do next. For a business owner that is a one-page summary. For a marketing manager it is a monthly deck with trends by network. For an agency it is a branded document sent to a client, often on a schedule, with the agency logo and not the vendor's.
That gives you four things to check before price. Does the tool export the report, and in what format? Can you white-label it? Does it pull in every network you post on? And can you get the underlying data out, in case you outgrow the tool? The tool notes below cite the vendor's own statement for each, and say plainly where the catalogue has none.
Also check the unit of the price. Some entry plans are per month for a flat bundle, some are per seat, and the number of connected accounts varies. For the wider question of which tool to run daily publishing in, see our guide to social media management tools.
How we picked
Reporting tools charge by account, seat or client, so the criteria weight platform coverage, the cost per connected account and the cost per user for a small team, on top of the criteria every category shares: real cost, limits, getting your data out, lock-in and API. See how we score for the formulas. A criterion with no verified data is left out, not guessed.
Every one of the 49 social media analytics tools we looked at is scored by the same 8 criteria (scorecard version 1), each from the vendor's own pricing page, docs or changelog. 38 had enough verified data to be ranked. A criterion without verified data is left out and the remaining weights are re-normalised; under 60% of the weight covered means the tool is not ranked.
| Criterion | Weight | Type | What we measure and how |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other social media analytics tools on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Formula: Log scale. Billed monthly: $9/month or less = 100, $99 or more = 0. Only billed annually: $7.50/month or less = 100, $199 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Formula: Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.Formula: 80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 4 features we track for this category the vendor's own pages verifiably show (analytics, team access, templates, ai assistant). This counts verified features only: a tool that documents less scores lower here, and only here.Formula: Linear: verified features / 2 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Formula: Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored. |
| Platform coverage | 10% | Category | How many of the 15 social platforms we track the vendor says the tool supports.Formula: Linear: platforms / 10 x 100, capped at 100. No verified platform list = not scored. |
| Cost per connected account | 10% | Category | Monthly price per connected account on the cheapest paid plan that allows at least 3 social accounts.Formula: Log scale: $3 per account or less = 100, $40 or more = 0. Plans that do not state an account limit are not used. |
| Cost per user (team of 3) | 5% | Category | Monthly price per user for a team of 3, on the cheapest paid plan that is priced per seat or states room for at least 3 users.Formula: Log scale: $6.67 per user or less = 100, $116 or more = 0. Plans that do not state a user limit are not used. No such plan = not scored. |
The ranking
The order is computed from verified vendor data. Some top-scoring entries are not reporting platforms, so use the table to shortlist on price and platforms, then read the report features in the notes. The social analytics category lists every tool.
| # | Tool | Score | Coverage | From, billed monthly | Free plan | Platforms | Public API | Checked |
|---|---|---|---|---|---|---|---|---|
| 1 |  Clksy | 100/100 | 80%6 of 8 criteria | $9/mo | Yes, 10 links | – | Yes | Oct 14, 2026 |
| 2 |  MyFreshTools | 100/100 | 75%5 of 8 criteria | $5.99/mo | Yes | 1 | Yes | Oct 14, 2026 |
| 3 |  Microinfluencer | 97/100 | 65%4 of 8 criteria | $9.99/mo | Yes | 2 | – | Oct 14, 2026 |
| 4 |  linkutm | 97/100 | 80%6 of 8 criteria | $9/mo | Yes, 25 links | 2 | Yes | Oct 14, 2026 |
| 5 |  Poststeady | 96/100 | 75%5 of 8 criteria | $10.99/mo | Yes, 2 workspaces | 2 | – | Oct 14, 2026 |
| 6 |  Zoho Social | 96/100 | 90%7 of 8 criteria | Not offered | Yes, 1 workspace | 14 | – | Oct 14, 2026 |
| 7 |  Snipr.sh | 94/100 | 75%5 of 8 criteria | $5/mo | Yes, 5 links | 2 | Yes | Oct 14, 2026 |
| 8 |  Iconosquare | 93/100 | 100%8 of 8 criteria | Not offered | Yes, 2 social accounts | 8 | Yes | Oct 14, 2026 |
| 9 |  Display Purposes | 92/100 | 75%5 of 8 criteria | Not offered | No | 1 | – | Oct 14, 2026 |
| 10 |  Reelyze | 92/100 | 75%5 of 8 criteria | $9/mo | No | 1 | Yes | Oct 14, 2026 |
| 11 |  TrackMediaOur product | 91/100 | 95%7 of 8 criteria | Not offered | Yes, 15 scheduled posts per month | 13 | Yes | Oct 15, 2026 |
| 12 |  Fedica | 91/100 | 95%7 of 8 criteria | $15/mo | Yes, 12 social accounts | 12 | – | Oct 14, 2026 |
| 13 |  Funnell | 87/100 | 75%5 of 8 criteria | $9/mo | No | 3 | – | Oct 14, 2026 |
| 14 |  Metricool | 85/100 | 85%6 of 8 criteria | $25/mo | Yes, 1 workspace | 10 | Yes | Oct 14, 2026 |
| 15 |  ReelDrop | 83/100 | 90%7 of 8 criteria | $9.99/mo | Yes, 1 social account | 1 | – | Oct 14, 2026 |
| – |  Dash Social | Not ranked | 50%4 of 8 criteria | Contact sales | No | 3 | – | Oct 14, 2026 |
| – |  Socialinsider | Not ranked | 50%4 of 8 criteria | Contact sales | No | 6 | Yes | Oct 14, 2026 |
| – |  Fanpage Karma | Not ranked | 35%3 of 8 criteria | – | Yes | 9 | Yes | Oct 14, 2026 |
| – |  Flick | Not ranked | 25%2 of 8 criteria | – | – | 4 | – | Oct 14, 2026 |
| – |  GrowthX | Not ranked | 25%2 of 8 criteria | – | – | 1 | – | Oct 14, 2026 |
| – | KiThumbs | Not ranked | 25%2 of 8 criteria | – | – | 1 | – | Oct 14, 2026 |
| – |  NoteStack | Not ranked | 25%2 of 8 criteria | – | – | – | – | Oct 14, 2026 |
| – |  Onepost | Not ranked | 25%2 of 8 criteria | – | – | 7 | – | Oct 14, 2026 |
| – |  Whatagraph | Not ranked | 25%2 of 8 criteria | – | – | 3 | Yes | Oct 14, 2026 |
| – |  LinkPost | Not ranked | 15%1 of 8 criteria | – | – | 1 | – | Oct 14, 2026 |
| – |  LnkFlow | Not ranked | 15%1 of 8 criteria | – | – | – | – | Oct 14, 2026 |
Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.
Score is 0 to 100 on the category scorecard; coverage is the share of scorecard weight with verified data. Prices are list prices in US dollars from each vendor's pricing page; the Checked column is the newest date any fact of that tool was verified. 11 listed without a score because under 60% of the weight has verified data. How the score works: methodology.
The tools
Iconosquare
IconosquareRank 8 with a score of 93/100 (based on 8 of 8 criteria, 100% of the scorecard weight verified). Pricing checked Oct 14, 2026.
Scores highest on
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 4 of 4 tracked features verified: analytics, team access, templates, ai assistant
Scores lowest on
- Cost per user (team of 3) (52/100): $26.33 per user per month on Scale (team of 3, billed annually)
- Platform coverage (80/100): 8 of 15 tracked platforms supported
Full score breakdown with sources
| Criterion | Weight | Score | Basis |
|---|---|---|---|
| Entry price | 25% | 91 | $10/month billed annually on Starter; no monthly-billed price published (scored against annual-billed prices) source |
| Free plan or trial | 15% | 100 | Free plan (Free) source |
| Pricing transparency | 10% | 100 | 5 of 5 plans have a public price source |
| Verified features | 15% | 100 | 4 of 4 tracked features verified: analytics, team access, templates, ai assistant source |
| API, integrations and export | 10% | 100 | public API source |
| Platform coveragecategory criterion | 10% | 80 | 8 of 15 tracked platforms supported source |
| Cost per connected accountcategory criterion | 10% | 96 | $3.33 per connected account per month on Starter (3 accounts, 1 user, billed annually) source |
| Cost per user (team of 3)category criterion | 5% | 52 | $26.33 per user per month on Scale (team of 3, billed annually) source |
| Total | 100% covered8 of 8 criteria | 93/100 | Rank #8 in this category, based on 8 of 8 criteria |
Iconosquare is the analytics-first suite on this list: the vendor describes analytics, scheduling, reporting, a shared inbox and listening across several networks. It fits a brand or small agency that wants the report to be the main product, and the entry price is low at $10 per month on Starter.
The free plan covers 2 social accounts, 1 user, enough to look at one or two accounts before paying. Larger accounts move to Scale at $79 per month, which lists 20 social accounts.
- White-label reports: Yes; competitor analytics: Yes.
- Platforms: Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube, Pinterest, Threads.
- Trial: 14-day free trial; API: Yes.
Metricool
MetricoolRank 25 with a score of 77/100 (based on 7 of 8 criteria, 90% of the scorecard weight verified). Pricing checked Oct 14, 2026.
Scores highest on
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 10 of 19 tracked features verified: calendar view, recurring posts, media library, post and account analytics, report exports (pdf/csv), best-time-to-post suggestions, approval workflows, user roles and permissions, separate client workspaces, unified social inbox
Scores lowest on
- Free plan limits (20/100): Free plan: 20 scheduled posts per month
- Entry price (40/100): $25/month billed monthly on Starter; $20/month billed annually on Starter (scored on the monthly price)
- Cost per connected account: no published data, left out of the total
Full score breakdown with sources
| Criterion | Weight | Score | Basis |
|---|---|---|---|
| Entry price | 28% | 40 | $25/month billed monthly on Starter; $20/month billed annually on Starter (scored on the monthly price) source |
| Free plan or trial | 17% | 100 | Free plan (Free) source |
| Pricing transparency | 11% | 80 | 3 of 4 plans have a public price (1 "contact sales") source |
| Verified features | 17% | 100 | 10 of 19 tracked features verified: calendar view, recurring posts, media library, post and account analytics, report exports (pdf/csv), best-time-to-post suggestions, approval workflows, user roles and permissions, separate client workspaces, unified social inbox source 1source 2 |
| API, integrations and export | 11% | 100 | public API source |
| Platform coveragecategory criterion | 11% | 100 | 10 of 15 tracked platforms supported source |
| Cost per connected accountcategory criterion | – | Excluded | No published data: left out, the other criteria are re-weighted. |
| Free plan limitscategory criterion | 6% | 20 | Free plan: 20 scheduled posts per month source |
| Total | 90% covered7 of 8 criteria | 77/100 | Rank #25 in this category, based on 7 of 8 criteria |
Metricool describes itself as a social media planner and analytics dashboard with reports, competitor tracking and ad campaign management. Its workspace model suits a freelancer with several clients: the Starter plan at $25 per month lists 10 workspaces, and the free plan lists 1 workspace, 20 scheduled posts per month.
It lists 10 platforms (Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube, Pinterest, Threads, Bluesky, Google Business Profile), which is a wide set for the price.
AgencyAnalytics
AgencyAnalyticsRank 16 with a score of 81/100 (based on 6 of 8 criteria, 80% of the scorecard weight verified). Pricing checked Oct 14, 2026.
Scores highest on
- Verified features (100/100): 4 of 4 tracked features verified: analytics, team access, templates, ai assistant
- Cost per user (team of 3) (100/100): $6.67 per user per month on Core plan (team of 3, billed annually)
Scores lowest on
- Free plan or trial (60/100): Free trial (14 days), no free plan
- Entry price (70/100): $20/month billed annually on Core plan; no monthly-billed price published (scored against annual-billed prices)
- Platform coverage: no published data, left out of the total
- Cost per connected account: no published data, left out of the total
Full score breakdown with sources
| Criterion | Weight | Score | Basis |
|---|---|---|---|
| Entry price | 31% | 70 | $20/month billed annually on Core plan; no monthly-billed price published (scored against annual-billed prices) source |
| Free plan or trial | 19% | 60 | Free trial (14 days), no free plan source |
| Pricing transparency | 13% | 87 | 1 of 1 plans have a public price source |
| Verified features | 19% | 100 | 4 of 4 tracked features verified: analytics, team access, templates, ai assistant source |
| API, integrations and export | 13% | 98 | public API, 85 integrations source |
| Platform coveragecategory criterion | – | Excluded | No published data: left out, the other criteria are re-weighted. |
| Cost per connected accountcategory criterion | – | Excluded | No published data: left out, the other criteria are re-weighted. |
| Cost per user (team of 3)category criterion | 6% | 100 | $6.67 per user per month on Core plan (team of 3, billed annually) source |
| Total | 80% covered6 of 8 criteria | 81/100 | Rank #16 in this category, based on 6 of 8 criteria |
AgencyAnalytics is a reporting and dashboard platform for marketing agencies that pulls client data from many marketing platforms into white-labeled client reports. It is not a social media tool; social is one data source among many, which suits an agency that reports on search, ads and social in one document. The catalogue lists 85 integrations.
The Core plan is listed at $20 per month with unlimited users. How many clients or data sources that covers is not in our data, so the real price depends on your client count.
- Free plan: No; trial: 14-day free trial.
- API: Yes; templates: Yes.
Databox
DataboxRank 21 with a score of 77/100 (based on 5 of 8 criteria, 75% of the scorecard weight verified). Pricing checked Oct 14, 2026.
Scores highest on
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 3 of 4 tracked features verified: analytics, templates, ai assistant
Scores lowest on
- Entry price (31/100): $71/month billed annually on Analyst; no monthly-billed price published (scored against annual-billed prices)
- API, integrations and export (100/100): public API, 130 integrations
- Platform coverage: no published data, left out of the total
- Cost per connected account: no published data, left out of the total
- Cost per user (team of 3): no published data, left out of the total
Full score breakdown with sources
| Criterion | Weight | Score | Basis |
|---|---|---|---|
| Entry price | 33% | 31 | $71/month billed annually on Analyst; no monthly-billed price published (scored against annual-billed prices) source |
| Free plan or trial | 20% | 100 | Free plan (Free) source |
| Pricing transparency | 13% | 100 | 3 of 3 plans have a public price source |
| Verified features | 20% | 100 | 3 of 4 tracked features verified: analytics, templates, ai assistant source |
| API, integrations and export | 13% | 100 | public API, 130 integrations source |
| Platform coveragecategory criterion | – | Excluded | No published data: left out, the other criteria are re-weighted. |
| Cost per connected accountcategory criterion | – | Excluded | No published data: left out, the other criteria are re-weighted. |
| Cost per user (team of 3)category criterion | – | Excluded | No published data: left out, the other criteria are re-weighted. |
| Total | 75% covered5 of 8 criteria | 77/100 | Rank #21 in this category, based on 5 of 8 criteria |
Databox connects data sources into dashboards and reports and adds an AI analyst for questions on the data. It is the fit for a team that wants social numbers next to sales or web numbers in one dashboard, with 130 integrations listed.
The meter is credits, not accounts. The free plan lists 1 user, 50 credits per month, the Analyst plan costs $71 per month with 150 credits per month, and Team is $199 per month. The catalogue does not say what a credit buys, so test the meter with your real set-up.
- Trial: 14-day free trial; API: Yes.
- Templates: Yes; AI assist: Yes.
SocialPilot
SocialPilotRank 55 with a score of 68/100 (based on 7 of 8 criteria, 95% of the scorecard weight verified). Pricing checked Oct 14, 2026.
Scores highest on
- Verified features (100/100): 11 of 19 tracked features verified: bulk scheduling (csv or multi-post), calendar view, first-comment scheduling, recurring posts, media library, post and account analytics, report exports (pdf/csv), approval workflows, unified social inbox, white-label reports, link tracking (utm / short links)
- API, integrations and export (100/100): public API
Scores lowest on
- Entry price (29/100): $30/month billed monthly on Essentials; $85/month billed annually on Premium (scored on the monthly price)
- Cost per connected account (46/100): $10 per connected account per month on Essentials (3 accounts, 1 user, billed monthly)
- Free plan limits: no published data, left out of the total
Full score breakdown with sources
| Criterion | Weight | Score | Basis |
|---|---|---|---|
| Entry price | 26% | 29 | $30/month billed monthly on Essentials; $85/month billed annually on Premium (scored on the monthly price) source |
| Free plan or trial | 16% | 60 | Free trial (14 days), no free plan source |
| Pricing transparency | 11% | 84 | 4 of 5 plans have a public price (1 "contact sales") source |
| Verified features | 16% | 100 | 11 of 19 tracked features verified: bulk scheduling (csv or multi-post), calendar view, first-comment scheduling, recurring posts, media library, post and account analytics, report exports (pdf/csv), approval workflows, unified social inbox, white-label reports, link tracking (utm / short links) source 1source 2 |
| API, integrations and export | 11% | 100 | public API source |
| Platform coveragecategory criterion | 11% | 100 | 10 of 15 tracked platforms supported source |
| Cost per connected accountcategory criterion | 11% | 46 | $10 per connected account per month on Essentials (3 accounts, 1 user, billed monthly) source |
| Free plan limitscategory criterion | – | Excluded | No published data: left out, the other criteria are re-weighted. |
| Total | 95% covered7 of 8 criteria | 68/100 | Rank #55 in this category, based on 7 of 8 criteria |
SocialPilot is a management platform with analytics reports and white-label options for agencies and brands. The Essentials plan is $30 per month for 7 social accounts and 1 user, and the Standard plan at $50 per month adds users (3).
It has no free plan, so budget for the trial period only.
- Report exports: Yes; white-label reports: Yes.
- Free plan: No; trial: 14-day free trial.
- Link tracking: Yes.
NapoleonCat
NapoleonCatRank 28 with a score of 70/100 (based on 7 of 7 criteria, 100% of the scorecard weight verified). Pricing checked Oct 14, 2026.
Scores highest on
- Verified features (100/100): 11 of 21 tracked features verified: calendar view, first-comment scheduling, direct auto-publishing, ai caption assistant, post and account analytics, report exports (pdf/csv), approval workflows, separate client workspaces, unified social inbox, white-label reports, competitor analytics
- Pricing transparency (100/100): 4 of 4 plans have a public price
Scores lowest on
- Cost per connected account (45/100): $15.80 per connected account per month on Standard (5 accounts, 2 users, billed monthly)
- Entry price (48/100): $79/month billed monthly on Standard (scored on the monthly price)
Full score breakdown with sources
| Criterion | Weight | Score | Basis |
|---|---|---|---|
| Entry price | 25% | 48 | $79/month billed monthly on Standard (scored on the monthly price) source |
| Free plan or trial | 15% | 60 | Free trial (14 days), no free plan source |
| Pricing transparency | 10% | 100 | 4 of 4 plans have a public price source |
| Verified features | 15% | 100 | 11 of 21 tracked features verified: calendar view, first-comment scheduling, direct auto-publishing, ai caption assistant, post and account analytics, report exports (pdf/csv), approval workflows, separate client workspaces, unified social inbox, white-label reports, competitor analytics source 1source 2 |
| API, integrations and export | 10% | 100 | public API, documented data export source |
| Platform coveragecategory criterion | 10% | 70 | 7 of 15 tracked platforms supported source |
| Cost per connected accountcategory criterion | 15% | 45 | $15.80 per connected account per month on Standard (5 accounts, 2 users, billed monthly) source |
| Total | 100% covered7 of 7 criteria | 70/100 | Rank #28 in this category, based on 7 of 7 criteria |
NapoleonCat combines a shared inbox, auto-moderation, publishing, analytics and reporting. It states its export formats, which matters if you build reports in a spreadsheet: Analytics data as xls and charts as png.
The entry price is $79 per month on Standard with 2 users and 5 social accounts, so it costs more than the lighter tools here for a similar account count.
- White-label reports: Yes; client workspaces: Yes.
- Trial: 14-day free trial; free plan: No.
Agorapulse
AgorapulseRank 34 with a score of 65/100 (based on 7 of 7 criteria, 100% of the scorecard weight verified). Pricing checked Oct 14, 2026.
Scores highest on
- Verified features (100/100): 14 of 21 tracked features verified: bulk scheduling (csv or multi-post), calendar view, first-comment scheduling, media library, ai caption assistant, post and account analytics, report exports (pdf/csv), approval workflows, user roles and permissions, unified social inbox, white-label reports, link tracking (utm / short links), social listening, competitor analytics
- API, integrations and export (100/100): public API, documented data export
Scores lowest on
- Cost per connected account (14/100): $39.60 per connected account per month on Standard (5 accounts, 2 users, billed monthly)
- Entry price (43/100): $99/month per seat billed monthly on Standard; $79/month billed annually on Standard (scored on the monthly price)
Full score breakdown with sources
| Criterion | Weight | Score | Basis |
|---|---|---|---|
| Entry price | 25% | 43 | $99/month per seat billed monthly on Standard; $79/month billed annually on Standard (scored on the monthly price) source |
| Free plan or trial | 15% | 60 | Free trial (30 days), no free plan source |
| Pricing transparency | 10% | 80 | 3 of 4 plans have a public price (1 "contact sales") source |
| Verified features | 15% | 100 | 14 of 21 tracked features verified: bulk scheduling (csv or multi-post), calendar view, first-comment scheduling, media library, ai caption assistant, post and account analytics, report exports (pdf/csv), approval workflows, user roles and permissions, unified social inbox, white-label reports, link tracking (utm / short links), social listening, competitor analytics source 1source 2 |
| API, integrations and export | 10% | 100 | public API, documented data export source |
| Platform coveragecategory criterion | 10% | 100 | 10 of 15 tracked platforms supported source |
| Cost per connected accountcategory criterion | 15% | 14 | $39.60 per connected account per month on Standard (5 accounts, 2 users, billed monthly) source |
| Total | 100% covered7 of 7 criteria | 65/100 | Rank #34 in this category, based on 7 of 7 criteria |
Agorapulse is a management platform for teams and agencies with reporting and ROI tracking built in. It prices per seat: $99 per seat per month on Standard, so a team of several pays several times that. A longer trial helps: 30-day free trial.
The vendor states: Branded reports can be exported. That makes it a fit for an agency that sends branded reports to clients and has the budget.
TrackMedia
TrackMediaRank 6 with a score of 90/100 (based on 8 of 8 criteria, 100% of the scorecard weight verified). Pricing checked Oct 15, 2026.
Scores highest on
- Entry price (100/100): $8.25/month billed annually on Creator; no monthly-billed price published (scored against annual-billed prices)
- Free plan or trial (100/100): Free plan (Free)
Scores lowest on
- Free plan limits (15/100): Free plan: 15 scheduled posts per month
- Verified features (70/100): 7 of 19 tracked features verified: posting queue, calendar view, first-comment scheduling, direct auto-publishing, post and account analytics, separate client workspaces, link tracking (utm / short links)
Full score breakdown with sources
| Criterion | Weight | Score | Basis |
|---|---|---|---|
| Entry price | 25% | 100 | $8.25/month billed annually on Creator; no monthly-billed price published (scored against annual-billed prices) source |
| Free plan or trial | 15% | 100 | Free plan (Free) source |
| Pricing transparency | 10% | 100 | 3 of 3 plans have a public price source |
| Verified features | 15% | 70 | 7 of 19 tracked features verified: posting queue, calendar view, first-comment scheduling, direct auto-publishing, post and account analytics, separate client workspaces, link tracking (utm / short links) source 1source 2 |
| API, integrations and export | 10% | 100 | public API source |
| Platform coveragecategory criterion | 10% | 100 | 13 of 15 tracked platforms supported source |
| Cost per connected accountcategory criterion | 10% | 89 | $2.75 per connected account per month on Creator (3 accounts, 1 user, billed annually) source |
| Free plan limitscategory criterion | 5% | 15 | Free plan: 15 scheduled posts per month source |
| Total | 100% covered8 of 8 criteria | 90/100 | Rank #6 in this category, based on 8 of 8 criteria |
TrackMedia is a product of the team behind this site, and it is scored on the same scorecard as every other tool here. It posts one draft to many networks and includes analytics and link tracking. It lists 13 platforms, the longest list in this guide, and a free plan with 15 scheduled posts per month, 1 user, 1 workspace, 1 storage gb.
Its analytics are a feature of a publishing tool, not a reporting product. No report export or white-label reporting is verified for it, so an agency that sends branded client reports should look elsewhere.
- Entry paid plan: $8.25 per month; analytics: Yes.
- Link tracking: Yes; API: Yes.
Who should not pick it
- Agencies that send branded reports should not pick TrackMedia: its listed analytics features do not include white-label reports, while SocialPilot lists them as Yes.
- Solo creators on a tight budget should not pick Agorapulse: it starts at $99 per seat per month with no free plan (No).
- Teams that only report on social should not pick AgencyAnalytics or Databox: both connect many data sources, with 85 and 130 integrations listed.
- Anyone who needs a free plan with scheduled reporting should not assume SocialPilot fits: its free plan is listed as No.
- Teams that report across many accounts on a small budget should check NapoleonCat before committing: the entry plan is $79 per month for 5 social accounts.
What we did not test
We did not generate a report in any of these tools. The data comes from vendor pricing and feature pages and is scored by code, so it shows what a vendor publishes and what it costs, not how accurate the numbers are, how good the report layout looks, how reliably scheduled reports arrive or how helpful support is. A tool can list a feature and still do it badly, so build one real report on a free plan or trial before you commit. For the full list of what we leave out, see what we leave out.
– = not published by the vendor, or not verified yet.
Frequently asked questions
Which tools can export a social media analytics report?
Report exports are listed as a feature for Metricool (Yes), SocialPilot (Yes), NapoleonCat (Yes) and Agorapulse (Yes). NapoleonCat states its formats: Analytics data as xls and charts as png.
Can I send clients a white-label report?
White-label reports are listed for Iconosquare (Yes), SocialPilot (Yes), NapoleonCat (Yes) and Agorapulse (Yes). AgencyAnalytics is a reporting platform for agency client reports, with its Core plan at $20 per month.
Is there a free social media analytics tool?
Yes. Iconosquare lists a free plan with 2 social accounts, 1 user, Metricool lists 1 workspace, 20 scheduled posts per month and Databox lists 1 user, 50 credits per month. Free plans limit reporting depth, so check what a report on that plan can include.
How much does social media reporting software cost?
Entry prices in this guide run from $10 per month for Iconosquare and $20 per month for AgencyAnalytics to $99 per seat per month for Agorapulse. Units differ, so read the pricing notes in the tool sections.
Which of the social media analytics tools ranks first on SaaSHunter?
Clksy has the highest score, 100 out of 100, among the 38 social media analytics tools with enough verified data to be ranked. Its facts were last checked Oct 14, 2026. Scores are computed from the published scorecard and change when the underlying facts change.
Which social media analytics tools have a free plan?
13 of the 38 ranked social media analytics tools list a free plan: Clksy, MyFreshTools, Microinfluencer, linkutm, Poststeady, Zoho Social, Snipr.sh, Iconosquare, TrackMedia, Fedica, Metricool, ReelDrop, Databox. What the free plan allows differs, so check the limits column before choosing.
What is the lowest starting price among social media analytics tools?
Among the ranked social media analytics tools, TubeBuddy has the lowest paid starting price at $3 per month. Tools charge per seat, per connected account or per workspace, so the units differ and the lowest sticker price is not always the lowest bill for your setup.
How are the social media analytics tools scored?
Each tool is scored from 0 to 100 on 8 weighted criteria taken from the same scorecard for every tool: entry price, free plan or trial, pricing transparency, verified features, api, integrations and export, platform coverage, cost per connected account, cost per user (team of 3). Criteria without verified data are left out and the weights re-normalised; a tool with under 60% of the weight covered is listed as not ranked.