Klaviyo review 84/100 on verified data

Klaviyo is a newsletter platform: Customer data and marketing platform that sends email, SMS and mobile messages, with a built-in helpdesk and AI agents for campaigns and service.

Data checked Oct 14, 2026 against the vendors' own pages. How we verify

Klaviyo homepage (screenshot)
Homepage captured Oct 14, 2026
Score (rank 9 of 27)
84/100
Coverage (6 of 8 criteria)
85%
Free plan
Yes

There is a free plan with 250 subscribers and 500 emails per month.

The vendor lists 350 integrations and a public API.

In our newsletter platforms ranking Klaviyo scores 84/100, rank 9 of 27, based on 6 of 8 criteria (85% of the scorecard weight backed by verified data).

Klaviyo at a glance

Each value links the vendor page it was read from and the date we checked it.
Pricing model
Free source, Oct 14, 2026
Integrations
350 source, Oct 14, 2026
Public API
Yes source, Oct 14, 2026

Klaviyo plans

1 published plan, per month, billed monthly and yearly.
  • Free

    Free

    Billed monthly
    Free
    Billed yearly
    Free
    Charged per
    per workspace

    Published limits

    • 250 subscribers
    • 500 emails per month

Prices in USD per month, before tax. Read from the vendor's pricing page on Oct 14, 2026. "Not stated" means the page does not publish it.

Full Klaviyo pricing and plan limits

How Klaviyo scores

The newsletter platforms scorecard applied to Klaviyo's verified data: 84/100, rank 9 of 27, based on 6 of 8 criteria.

Score

84/100

Rank #9 of 27

Coverage 85%

6 of 8 criteria. Ranked at 60% or more.

  1. Entry price

    100/100

    Weight 29%Free: the pricing page lists no paid plan source

  2. Free plan or trial

    100/100

    Weight 18%Free plan (Free) source

  3. Pricing transparency

    87/100

    Weight 12%1 of 1 plans have a public price source

  4. Verified features

    80/100

    Weight 18%4 of 9 tracked features verified: automations / sequences, landing pages and forms, segmentation and tags, open and click analytics source

  5. API, integrations and export

    100/100

    Weight 12%public API, 350 integrations source

  6. Cost at 1,000 subscriberscategory criterion

    Excluded

    Weight –No published data: left out, the other criteria are re-weighted.

  7. Free plan limitscategory criterion

    8/100

    Weight 12%Free plan: 250 subscribers, 500 emails per month source

  8. Paid subscriptionscategory criterion

    Excluded

    Weight –No published data: left out, the other criteria are re-weighted.

Klaviyo features

4 of the 10 features we compare newsletter platforms on, as Klaviyo publishes them.
Automations / sequences
Yes source, Oct 14, 2026
Landing pages and forms
Yes source, Oct 14, 2026
Segmentation and tags
Yes source, Oct 14, 2026
Open and click analytics
Yes source, Oct 14, 2026

7 more details we track are not published by the vendor or not verified yet (shown as – in tables). How we verify

Klaviyo alternatives

The highest-scoring of 34 comparable tools.
Top Klaviyo alternatives
#ToolScoreCoverageFrom, billed monthlyFrom, billed yearlyFree planIntegrationsPublic APIChecked
1Flodesk98/10075%5 of 8 criteriaFreeFreeYes–YesOct 14, 2026
2Sender98/10085%6 of 8 criteriaNot offered$9/moYes, 2,500 subscribers–YesOct 14, 2026
3Brevo98/10075%5 of 8 criteria$9/moNot offeredYes150YesOct 14, 2026
4notifuse93/10085%6 of 8 criteria$16/mo$24.17/moYes, unlimited emails per month–YesOct 14, 2026
5EmailOctopus92/10085%6 of 8 criteriaNot offered$9/moYes, 2,500 subscribers1,000YesOct 14, 2026

Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.

All 34 Klaviyo alternatives, ranked

More ways to weigh up Klaviyo

Competitors, cheaper and open-source options, computed from the same verified data as this page.

Compare Klaviyo

Questions, answered from the data

Does Klaviyo have a free plan?

Yes: Klaviyo has a free plan with 250 subscribers and 500 emails per month (checked Oct 14, 2026).

Does Klaviyo have an API?

Yes, a public API is documented (checked Oct 14, 2026).

How does Klaviyo score?

In our newsletter platforms ranking Klaviyo scores 84/100, rank 9 of 27, based on 6 of 8 criteria (85% of the scorecard weight backed by verified data).

What are the best Klaviyo alternatives?

By our scorecard the top-ranked alternatives are Flodesk (98/100), Sender (98/100) and Brevo (98/100).

Pricing last read Oct 14, 2026. Vendors change prices; the linked page is the final word.