Link in bio · 2026
Best link in bio tools for small businesses 6 tools ranked by verified data
Data checked Oct 14, 2026 against the vendors' own pages. How we verify
We scored 6 link in bio tools for small businesses with the same 8-criterion scorecard; 6 have enough verified data to be ranked.
Only tools listed for small businesses are included.
Milkshake ranks first with 94/100, followed by Campsite (89) and Buffer (86).
The lowest starting price among ranked tools (the least you can pay for a paid plan, for one user or account) is Milkshake's: $2.99 per month billed monthly on the Lite plan.
The ranking
| # | Tool | Score | Coverage | From, billed monthly | From, billed yearly | Free plan | Platforms | Checked |
|---|---|---|---|---|---|---|---|---|
| 1 |  Milkshake | 94/100 | 90%7 of 8 criteria | $2.99/mo | $5/mo | Yes, unlimited links | – | Oct 14, 2026 |
| 2 |  Campsite | 89/100 | 85%6 of 8 criteria | $7/mo | Not offered | Yes, unlimited links | 2 | Oct 14, 2026 |
| 3 |  Buffer | 86/100 | 60%4 of 8 criteria | Not offered | $5/account/mo | Yes, 3 social accounts | – | Oct 14, 2026 |
| 4 |  Bitly | 73/100 | 95%7 of 8 criteria | Not offered | $10/mo | Yes, 50 links | – | Oct 14, 2026 |
| 5 |  Replug | 72/100 | 95%7 of 8 criteria | $19/mo | $9.50/mo | Yes, 100 links | 4 | Oct 14, 2026 |
| 6 |  Planoly | 52/100 | 65%4 of 8 criteria | Not offered | $14/mo | Yes | 8 | Oct 14, 2026 |
Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.
– = not published by the vendor, or not verified yet.
Why each one ranks where it does
- 1. Milkshake 94/100
Mobile app for building swipeable one-card-at-a-time websites to use as a link in bio, with link and card view analytics.
- Entry price (100/100): $2.99/month billed monthly on Lite; $5/month billed annually on Pro (scored on the monthly price)
- Free plan or trial (100/100): Free plan (Free)
From $2.99 per month billed monthly on the Lite plan.
Homepage captured Oct 14, 2026 - 2. Campsite 89/100
Bio link builder with link types, forms, scheduling and analytics, plus an organisation option for managing team members across profiles.
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 6 of 7 tracked features verified: custom domain, click analytics, email capture, scheduled links, remove vendor branding, link tracking (utm)
From $7 per month billed monthly on the Pro plan.
- 3. Buffer 86/100
Social media publishing tool with scheduling queues, an idea library, analytics, a community inbox, a link-in-bio page and an AI assistant.
- Free plan or trial (100/100): Free plan (Free)
- Pricing transparency (100/100): 3 of 3 plans have a public price
From $5 per social account per month billed yearly on the Essentials plan.
- 4. Bitly 73/100
Link management platform for creating, customizing and tracking short links, QR Codes and link pages, with click and scan analytics.
- Free plan or trial (100/100): Free plan (Free)
- API, integrations and export (100/100): public API, documented data export
From $10 per month billed yearly on the Core plan.
- 5. Replug 72/100
Link management platform for branded short links, bio link pages and QR codes with click analytics, A/B testing and retargeting pixels.
- Free plan or trial (100/100): Free plan (Free)
- API, integrations and export (100/100): public API
From $19 per month billed monthly ($9.50 billed yearly) on the Essentials plan.
- 6. Planoly 52/100
Social media planner with a content calendar, scheduling and auto-posting, Instagram grid preview, AI idea generation, link in bio and comment and DM automation.
- Free plan or trial (100/100): Free plan
- Pricing transparency (100/100): 3 of 3 plans have a public price
From $14 per month billed yearly on the Starter plan.
How we picked
Every one of these link in bio tools is scored by the same 8 criteria (scorecard v2). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to link in bio tools. Nobody gets custom weights, including our own products.
| Criterion | Weight | Type | What we measure |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other link in bio tools on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $2.99/month or less = 100, $27 or more = 0. Only billed annually: $2.42/month or less = 100, $21 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 7 features we track for this category the vendor's own pages verifiably show (custom domain, click analytics, sell products or take payments, email capture, scheduled links, remove vendor branding, link tracking (utm)). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 4 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (50 or more = 100); a documented data export = 100. None verified = not scored. |
| Free plan limits | 10% | Category | What the free plan allows: links (full marks at 20).Each stated limit linear up to its full mark (unlimited = 100), averaged. Tools without a free plan, or whose free plan states none of these limits, are not scored here. |
| Links on paid plans | 10% | Category | Links included on the cheapest paid plan that states a limit.Log scale: 100 or more (or unlimited) = 100. No stated limit = not scored. |
| Fee on sales | 5% | Category | The percentage of each sale the platform keeps, as the vendor states it (the cheapest paid plan that states a fee).Linear, lower is better: 0% = 100, 10% or more = 0. No stated fee = not scored. |
Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.
Questions, answered from the data
What is the best link in bio tool for small businesses?
Milkshake, with 94/100 on our scorecard; Campsite is second with 89/100.
What is the cheapest link in bio tool for small businesses?
By entry price among ranked tools, Milkshake: $2.99 per month billed monthly on the Lite plan.
Which of these have a free plan?
6 of the 6 tools have a free plan; the highest-ranked is Milkshake.
How did you rank these link in bio tools?
Each tool gets 0 to 100 per criterion from its published pricing, limits and features; the total is the weighted average over the criteria with verified data. Tools with under 60% of the weight covered are not ranked.