Newsletter platforms

Campaign Monitor vs EmailOctopus compared on 12 fields

Campaign Monitor score: not ranked
EmailOctopus score: 92/100 (6 of 8 criteria)
Fields won by Campaign Monitor: 1 of 7
Fields won by EmailOctopus: 2 of 7

Campaign Monitor

EmailOctopus

Data checked Oct 14, 2026 against the vendors' own pages. How we verify

Campaign Monitor and EmailOctopus are both newsletter platforms. We compared them on 12 fields read from each vendor's own pages.

On the newsletter platforms scorecard Campaign Monitor scores not ranked and EmailOctopus 92/100 (6 of 8 criteria).

Of the 7 fields with a clear rule (lower price, higher count, yes over no), Campaign Monitor wins 1, EmailOctopus wins 2 and 4 are ties.

Campaign Monitor scores clearly higher on verified features.

EmailOctopus scores clearly higher on pricing transparency and free plan or trial.

Side by side

A winner is declared only on rows with a clear rule and data on both sides.

Campaign Monitor vs EmailOctopus, field by field
Field	Campaign Monitor	EmailOctopus	Winner and basis
Cheapest paid plan (billed monthly)	–	$9/month	No winner: needs a value on both sides
Same plan, per month billed annually	–	$9/month	No winner: needs a value on both sides
Free plan	No	✓ Yes	EmailOctopus
Free trial	✓ Yes	No	Campaign Monitor
Trial length (days)	30	–	No winner: needs a value on both sides
Integrations (vendor count)	250	✓ 1,000	EmailOctopus
Public API	Yes	Yes	Tie
Automations / sequences	Yes	Yes	Tie
A/B testing	Yes	–	No winner: needs a value on both sides
Landing pages and forms	Yes	Yes	Tie
Segmentation and tags	Yes	Yes	Tie
Open and click analytics	Yes	–	No winner: needs a value on both sides

– = not published by the vendor, or not verified yet.

Sources: Campaign Monitor pricing page, checked Oct 14, 2026; EmailOctopus pricing page, checked Oct 14, 2026. Each feature value links its own source on the tool's page.

Scorecard, criterion by criterion

Both tools on the newsletter platforms scorecard: score 0-100 and the numbers it was computed from.

Campaign Monitor vs EmailOctopus scores
Criterion	Weight	Campaign Monitor	EmailOctopus
Entry price	25%	–	100$9/month billed annually on Pro; no monthly-billed price published (scored against annual-billed prices)
Free plan or trial	15%	60Free trial (30 days), no free plan	100Free plan (Starter)
Pricing transparency	10%	00 of 1 plans have a public price (1 "contact sales")	932 of 2 plans have a public price
Verified features	15%	1005 of 9 tracked features verified: automations / sequences, a/b testing, landing pages and forms, segmentation and tags, open and click analytics	603 of 9 tracked features verified: automations / sequences, landing pages and forms, segmentation and tags
API, integrations and export	10%	100public API, 250 integrations	100public API, 1,000 integrations
Free plan limits	10%	–	100Free plan: 2,500 subscribers, 10,000 emails per month
Total score	100%	not ranked	92/100 (6 of 8 criteria)

Campaign Monitor plans

Campaign Monitor plans
Plan	Billed monthly	Billed yearly	Charged per	Published limits
Enterprise	Contact sales	Contact sales	per workspace	None stated

Prices in USD per month, before tax. Read from the vendor's pricing page on Oct 14, 2026. "Not stated" means the page does not publish it.

Campaign Monitor pricing in full

EmailOctopus plans

EmailOctopus plans
Plan	Billed monthly	Billed yearly	Charged per	Published limits
Starter	Free	Free	per workspace	2,500 subscribers 10,000 emails per month 1 user 1 page
Pro	Not offered	$9	Not stated	10,000 emails per month Unlimited users Unlimited pages

Prices in USD per month, before tax. Read from the vendor's pricing page on Oct 14, 2026. "Not stated" means the page does not publish it.

EmailOctopus pricing in full

How we picked

Every one of these newsletter platforms is scored by the same 8 criteria (scorecard v2). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to newsletter platforms. Nobody gets custom weights, including our own products.

Scorecard criteria and weights
Criterion	Weight	Type	What we measure
Entry price	25%	Core	Price per month of the cheapest paid plan, against the prices of other newsletter platforms on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $9/month or less = 100, $100 or more = 0. Only billed annually: $9/month or less = 100, $159 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored.
Free plan or trial	15%	Core	Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored.
Pricing transparency	10%	Core	How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored.
Verified features	15%	Core	How many of the 9 features we track for this category the vendor's own pages verifiably show (paid subscriptions, automations / sequences, custom domain, referral programme, a/b testing, landing pages and forms, segmentation and tags, newsletter website, open and click analytics). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 5 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored.
API, integrations and export	10%	Core	Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored.
Cost at 1,000 subscribers	10%	Category	Monthly price of the cheapest paid plan that allows at least 1,000 subscribers.Log scale: $5/month or less = 100, $100 or more = 0. Plans that do not state a subscriber limit are not used.
Free plan limits	10%	Category	What the free plan allows: subscribers (full marks at 2,500), emails per month (full marks at 10,000).Each stated limit linear up to its full mark (unlimited = 100), averaged. Tools without a free plan, or whose free plan states none of these limits, are not scored here.
Paid subscriptions	5%	Category	Whether writers can charge for subscriptions, and the platform's fee on that revenue.No paid subscriptions (verified) = 0; paid subscriptions: linear, 0% fee = 100, 15% or more = 0. Fee not stated = not scored.

Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.