Digital product stores · 2026
Best digital product store tools for creators 9 tools ranked by verified data
Data checked Oct 14, 2026 against the vendors' own pages. How we verify
We scored 10 digital product store tools for creators with the same 7-criterion scorecard; 9 have enough verified data to be ranked.
Only tools listed for creators are included.
MailerLite ranks first with 97/100, followed by Fourthwall (93) and Easy Digital Downloads (91).
The lowest starting price among ranked tools (the least you can pay for a paid plan, for one user or account) is Easy Digital Downloads's: $8.29 per month billed yearly on the Personal plan.
The ranking
| # | Tool | Score | Coverage | From, billed monthly | From, billed yearly | Free plan | Integrations | Public API | Checked |
|---|---|---|---|---|---|---|---|---|---|
| 1 |  MailerLite | 97/100 | 75%5 of 7 criteria | $12/mo | $10.80/mo | Yes, 250 subscribers | 100 | Yes | Oct 14, 2026 |
| 2 |  Fourthwall | 93/100 | 65%4 of 7 criteria | $15/mo | Not offered | Yes, 5 storage gb | – | – | Oct 14, 2026 |
| 3 |  Easy Digital Downloads | 91/100 | 85%6 of 7 criteria | Not offered | $8.29/mo | Yes | 100 | Yes | Oct 14, 2026 |
| 4 |  Heights Platform | 76/100 | 90%6 of 7 criteria | $29/mo | $19/mo | No | – | Yes | Oct 14, 2026 |
| 5 |  LifterLMS | 75/100 | 75%5 of 7 criteria | Not offered | $16.58/mo | Yes, unlimited members | – | Yes | Oct 14, 2026 |
| 6 |  Followrs | 70/100 | 80%5 of 7 criteria | $29/mo | Not offered | Yes, unlimited products | – | – | Oct 14, 2026 |
| 7 |  SendOwl | 68/100 | 85%6 of 7 criteria | $39/mo | $32.50/mo | No | – | Yes | Oct 14, 2026 |
| 8 |  LearnWorlds | 67/100 | 75%5 of 7 criteria | $29/mo | $24/mo | No | 50 | Yes | Oct 14, 2026 |
| 9 |  Teachable | 53/100 | 100%7 of 7 criteria | $39/mo | $29/mo | No | – | Yes | Oct 14, 2026 |
| – |  Payco | Not ranked | 25%2 of 7 criteria | – | – | Yes | – | – | Oct 14, 2026 |
Each value links the vendor page it was read from (hover for the check date). Coverage is the share of the scorecard's weight with verified data, and "N of M criteria" how many criteria the score is based on; a tool is ranked at 60% or more.
– = not published by the vendor, or not verified yet.
Why each one ranks where it does
- 1. MailerLite 97/100
Email marketing platform with a drag-and-drop editor, automations, landing pages, signup forms, websites and digital product sales.
- Entry price (100/100): $12/month billed monthly on Comfort; $10.80/month billed annually on Comfort (scored on the monthly price)
- Free plan or trial (100/100): Free plan (Free)
From $12 per month billed monthly ($10.80 billed yearly) on the Comfort plan.
Homepage captured Oct 14, 2026 - 2. Fourthwall 93/100
Platform for creators to design branded shops selling print-on-demand merchandise, digital products and memberships, with fulfillment handled.
- Free plan or trial (100/100): Free plan (Free)
- Verified features (100/100): 3 of 4 tracked features verified: analytics, team access, ai assistant
From $15 per month billed monthly on the Pro plan.
- 3. Easy Digital Downloads 91/100
WordPress plugin for selling digital products with checkout, subscriptions, discount codes, software licensing and reporting.
- Entry price (100/100): $8.29/month billed annually on Personal; no monthly-billed price published (scored against annual-billed prices)
- Free plan or trial (100/100): Free plan (Lite)
From $8.29 per month billed yearly on the Personal plan.
- 4. Heights Platform 76/100
Platform for creating and selling online courses, challenges, memberships and digital products, with community channels and built-in AI tools.
- Verified features (100/100): 3 of 4 tracked features verified: analytics, team access, ai assistant
- Fee on sales (100/100): 0% fee on sales on Challenge ($29/month)
From $29 per month billed monthly ($19 billed yearly) on the Challenge plan.
- 5. LifterLMS 75/100
WordPress LMS plugin with paid add-on bundles for building and selling online courses and memberships, with quizzes, certificates and e-commerce add-ons.
- Free plan or trial (100/100): Free plan (Core Plugin)
- Pricing transparency (100/100): 4 of 4 plans have a public price
From $16.58 per month billed yearly on the Earth Bundle plan.
- 6. Followrs 70/100
Storefront and link-in-bio page builder for creators to sell digital products, collect email addresses and accept payments through Stripe.
- Free plan or trial (100/100): Free plan (Free)
- Fee on sales (100/100): 0% fee on sales
From $29 per month billed monthly on the Early Pro plan.
- 7. SendOwl 68/100
Digital commerce platform for selling downloads, subscriptions, courses and license keys, with delivery, checkout and affiliate tools.
- Verified features (100/100): 2 of 4 tracked features verified: analytics, team access
- Pricing transparency (100/100): 4 of 4 plans have a public price
From $39 per month billed monthly ($32.50 billed yearly) on the Launch plan.
- 8. LearnWorlds 67/100
Learning management platform for building, branding and selling online courses and training programs, with AI tools, assessments and a website builder.
- Verified features (100/100): 4 of 4 tracked features verified: analytics, team access, templates, ai assistant
- API, integrations and export (93/100): public API, 50 integrations
From $29 per month billed monthly ($24 billed yearly) on the Starter plan.
- 9. Teachable 53/100
Platform for creating and selling online courses, coaching, digital downloads and memberships, with payments, tax handling and student apps.
- Verified features (100/100): 4 of 4 tracked features verified: analytics, team access, templates, ai assistant
- API, integrations and export (100/100): public API
From $39 per month billed monthly ($29 billed yearly) on the Starter plan.
How we picked
Every one of these digital product store tools is scored by the same 7 criteria (scorecard v1). Each criterion gives 0 to 100 from the vendor's published data; the total is the weighted average. A criterion without verified data is left out and the other weights are re-normalised. A tool with under 60% of the weight covered is listed as not ranked, and so is a tool with no verified price and fewer than 2 verified features (“needs a verified price”); each score shows how many criteria it is based on. The core criteria are the same in every category; the category criteria are specific to digital product store tools. Nobody gets custom weights, including our own products.
| Criterion | Weight | Type | What we measure |
|---|---|---|---|
| Entry price | 25% | Core | Price per month of the cheapest paid plan, against the prices of other digital product store tools on the same billing basis (monthly-billed prices against monthly, annual-billed against annual).Log scale. Billed monthly: $12.09/month or less = 100, $48.37 or more = 0. Only billed annually: $8.85/month or less = 100, $35.39 or more = 0. Only free plans = 100. Usage-priced and one-time plans are not scored. |
| Free plan or trial | 15% | Core | Whether you can use the tool before paying: a free plan, or failing that a free trial, as shown on the vendor's pricing page.Free plan = 100. No free plan but a free trial = 60. The pricing page lists plans but shows neither = 0. No plans read = not scored. |
| Pricing transparency | 10% | Core | How much of the pricing is public: the share of plans with a published price ("contact sales" counts against), and whether there are at least 3 published tiers.80 x (plans with a public price / plans listed) + 20 x (public plans, up to 3) / 3. No plans read = not scored. |
| Verified features | 15% | Core | How many of the 4 features we track for this category the vendor's own pages verifiably show (analytics, team access, templates, ai assistant). This counts verified features only: a tool that documents less scores lower here, and only here.Linear: verified features / 2 (half the tracked list) x 100, capped at 100. No tracked feature verified = not scored. |
| API, integrations and export | 10% | Core | Whether a public API exists, how many integrations the vendor states, and whether the vendor documents a way to export your data.Average of the parts with data: public API yes = 100, no = 0; integrations on a log scale (100 or more = 100); a documented data export = 100. None verified = not scored. |
| Fee on sales | 15% | Category | The percentage of each sale the platform keeps, as the vendor states it (the cheapest paid plan that states a fee).Linear, lower is better: 0% = 100, 10% or more = 0. No stated fee = not scored. |
| Products per plan | 10% | Category | Products for sale included on the cheapest paid plan that states a limit.Log scale: 100 or more (or unlimited) = 100. No stated limit = not scored. |
Sources are vendor pricing pages, docs and changelogs, each with the date we checked it. We did not test these tools hands-on unless a listing says so. Full formulas: methodology.
Questions, answered from the data
What is the best digital product store tool for creators?
MailerLite, with 97/100 on our scorecard; Fourthwall is second with 93/100.
What is the cheapest digital product store tool for creators?
By entry price among ranked tools, Easy Digital Downloads: $8.29 per month billed yearly on the Personal plan.
Which of these have a free plan?
6 of the 10 tools have a free plan; the highest-ranked is MailerLite.
How did you rank these digital product store tools?
Each tool gets 0 to 100 per criterion from its published pricing, limits and features; the total is the weighted average over the criteria with verified data. Tools with under 60% of the weight covered are not ranked.